Our favorite tips, tricks and tools for digital marketing.

1. SOCIAL SELLING:
Tips, Tricks and Tools
for Travel Advisors
COREY PERLMAN
LinkedIn.com/in/CoreyPerlman

2. •Positive? @CoreyPerlman, IG: Cperlman
•Negative? MySpace.com
•Text “Slides” to 66866 for my slide deck.

3. BIGGEST
Challenge?

4. • Monday Minute
• Testimonial Tuesday
• WTF Wednesday
• Travel Tip Thursday
• Photo Friday
TIP #1:
CREATE A CONTENT
CALENDAR

5. •Easily save
quality content
TOOL #1:
GetPocket.com

6. • Organize your
go-to content
sources.
TOOL #2:
feedly.com

7. CONTENT CREATION

8. •Look like a
graphic
designer
TOOL #3
canva.com

9. •License-free
images
TOOL #4
pixabay.com

10. •Stunning
images
•Sized for each
platform.
•Videos too!
Tool #5
Marketing Hub

11. "I see video as a megatrend, and
that's why I'm going to keep
putting video first across our family
of apps.” CEO Mark Zuckerberg
TIP #2:
Do more video.

12. •Clips (iPhone)
•zubtitle.com
TRICK #1:
Subtitles

13. • Destination Do’s and
Don’ts
• Traveler Testimonials
• Insider Secrets
VIDEO TIPS:

14. TIP #4: Take us with you
using Stories/Highlights.

15. CONTENT SYNDICATION

16. •Syndicate to
keep your
sanity
•Schedule
TOOL #5
buffer.com

17. CONTENT AMPLIFICATION

18. •Hashtag suggestions
•Anchor Tag (business
name)
•Event
•Trending
(#springbreak)
TOOL #6
RiteTag.com

19. •One link in your bio
•Creates landing
page for all of your
destination links.
•Instagram
TRICK #2
Linktr.ee

20. TAG
INFLUENCERS
TIP #7
•Shout Outs
•Creators of Content
•Partners

21. HEAVY LIFTING

22. •Formerly Elance
•Virtual Help
TOOL #8
UpWork.com

23. •$5-20
•Quick turnaround
•Quick projects
TOOL #9
fiverr.com

24. •Go Horizontal
•Long-form
•Buffer.com
•Linktr.ee
•RiteTag.com
•UpWork.com
•Create a content calendar
•GetPocket.com
•Feedly.com
•Canva.com
•Use Video
•App: Clips
SUMMARY:

26. • Text Slides to 66866
• linkedin/in/coreyperlman
• Corey@impactSocialMedia.co
m
• 248-388-9788
THANK YOU!