Edentify is a market research firm that conducts online surveys and forums with its panel of over 45,000 active members in Australia and New Zealand. It works with clients in various industries including marketing, media, and FMCG. Edentify uses online and mobile tools to conduct branding studies, market sizing, customer satisfaction surveys, and testing of new concepts, media consumption, and purchase paths. It provides real-time results, customized reporting, and data exports to help clients gain insights.

2. About Edentify
We work
with businesses in the
following industries:
- Market research
consultancies
- Media agencies
- Advertising/full
service agencies
- Marketing
consultancies
- FMCG
- Media
- Publishing
- Financial services
- Retail

3. Capturing Insights – our dedicated research panel
- Over 45,000
active members
- Entirely dedicated
to providing
consumer insights
- Recruited through
selective media
channels
- Covers Australia
and New Zealand
- Members are 14
years and over
- Integrated reward
point system
- Guaranteed
reward for each
participant
- Ongoing active
member tagging
- Exclusive use for
Edentify

4. Our research techniques – Online/mobile surveying
When you need numbers
Branding studies
Market sizing
Customer satisfaction
Advertising awareness/effectiveness
New concept testing
Media consumption
Path to purchase

5. Project set-up
Approved survey
Questions, instructio
ns etc.
Survey rough
outline
Research brief

6. How do we share results?
We can offer:
Real-time results
Web-based
reporting
Charting system
Create
filters/segments
Open text analysis
Data export into
Excel and other
reporting systems
Client dashboards

7. Our research techniques – online forums
When you need a deeper
opinion which requires a
conversation
New concept testing
Purchase behaviour
Sample testing
Creative testing
Product or service testing

8. Key benefits
Greater gene Asynchronous Over night or Control
pool method over a month Influence
1 2 3 4
No time pressures Home banking, on- Online group forums People interact with
to attend a focus line last longer than online forums on
group which dating, Facebook focus group and this their own and we
means we get to etc. People organise means people get to can control the
speak to a wider their lives and sit with an idea amount of influence
audience. relationships on-line longer, understand from others
at a time when it it, then make
suits them. judgement.

9. Project set-up

10. Online qualitative research
Online forum
discussion topics
- General subjects
- Set tasks
- Set homework
- Combine with
offline activities
- Visit websites
- Show stimulus
(videos, pictures
etc.)

11. Analysing results
Online real-time reporting system
Summary reporting in Powerpoint

12. Edentify
Fast, effective insights and
innovators in consumer research