The Purdue Agile Strategy Lb plays a pioneering role in the Purdue Polytechnic Institute. We advance research and practice in agile strategy and collaborative leadership.

1. The Purdue Agile Strategy Lab and
The Purdue Polytechnic Institute
Prepared for: Gary Bertoline
Prepared by: Ed Morrison, Scott Hutcheson
September 15, 2018
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PURDUE AGILE STRATEGY LAB

2. ENGINEERING EDUCATION: PROMOTING A DEEP
UNDERSTANDING OF THE PROCESS OF
COLLABORATION
The Lab puts the School of Engineering Technology (SoET) on the forefront of developing
curriculum for the "T-shaped engineer". The Lab's focuses on teaching the skills of
collaboration, which inherently includes critical thinking and reflective evaluation.
The Lab has an international reputation in engineering education. We are actively involved in
research and have participated in two NSF grants applying Strategic Doing to engineering
education.
We mobilized a research network of 37 university teams to evaluate the transformation of
undergraduate engineering education through Strategic Doing, the new strategy discipline
incubated at Purdue over the last 12 years.
We are actively involved in advising both the US and Canadian branches of the Canada-based
Engineering Change Lab.
HELPING STUDENTS UNDERSTAND COGNITIVE
DIVERSITY IN A COMPLEX WORLD
Scholars have identified that cognitive diversity is critically important for teams addressing
complex challenges and "wicked problems”. But until now, U.S. companies and educators1
had little understanding of how to evaluate this dimension of team performance.
To fill the gap, the Lab developed a partnership with Human Insight, a Netherlands-based
company that is pioneering the application of cognitive diversity in the workplace. This work
See, for example, Scott Page, The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies.1
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PURDUE AGILE STRATEGY LAB

3. involves a introducing new tool to the U.S. market: AEM-Cube. (Learn more from this Harvard
Business Review video.)
The Lab provides practical insights and a framework for students to understand where they are
likely to contribute to a team tasked with complex technical work.
• Through the adoption of AEM-Cube, students now understand in a meaningful way the
concept of "cognitive diversity". They also understand why cognitive diversity is so critical in
a high-performing team.
• Over 1,200 Purdue students have taken the assessment and participated in cognitive
diversity workshops
• The Lab has introduced AEM-Cube to the formation of capstone teams.
• The Lab has introduced AEM-Cube to the SoET Industry Advisory Council
• The Lab is building external revenue streams from the deployment of AEM-Cube.
Companies like Allstate have made inquiries to the Lab about the deployment of this tool.
PIONEERING CURRICULUM IN AGILE STRATEGY AND
COLLABORATIVE LEADERSHIP IN THE CLASSROOM AND
ON-LINE
The Lab has pioneered curriculum in agile strategy and collaborative leadership (both online
and campus-based) at both the undergraduate and the graduate levels.
• The Lab has designed and taught content for the following SoET courses: (ECET 22000,
ECET 38000, and MET 58100.
• Through these courses, the Lab puts SoET at the forefront of teaching the practical
leadership skills of collaboration.
• MOOC on the FutureLearn platform had nearly 2,000 learners from 127 different countries
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PURDUE AGILE STRATEGY LAB

4. • Market research by Wiley Educational Services has found that the course content in the
Collaborative Leadership and Agile Strategy course (MET 58100) is highly valued by the
target market and is unique content that our competitors are not offering.
• This MET 58100 course has been highly rated by students with an overall course rating of
4.5 out 5
• The students who have taken MET 58100 are engineers and technology professionals from
companies that include:
• The Provost has suggested that the Lab develop a one unit course on
collaboration that could be offered to all entering Purdue students.
• The Lab has launched the development of this course for Summer 2019.
• The Lab is exploring a $100 lab fee from students to support this work.
• The Lab has written a book, “Strategic Doing: The Ten Skills of Collaborative Leadership”.
Wiley has expressed interest in publishing this book for Spring 2019.
• Initial print run: 15,000.
• Proceeds from the book will support the Lab.
• Editorial Board decision on Wednesday Sep 19.
STRENGTHENING CONNECTIONS TO THE PURDUE
POLYTECHNIC HIGH SCHOOL
The Lab has strengthened the pipeline between the Polytechnic High School and SoET. At the
request of Andrew Zeller, the Lab introduced collaborative leadership and agile strategy to the
faculty at the Polytechnic High School as well as the students.
• 3M
• Boeing
• Caterpillar
• General Stamping and Metalworks
• Keurig Green Mountain
• Lockheed Martin
• Milwaukee Tool
• Nucor
• Omron
• Pepsico
• Sikorsky
• Subaru
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5. PIONEERING THE CONNECTION TO FRAUNHOFER AND
NEW APPROACHES TO INNOVATION AND TECHNOLOGY
MANAGEMENT
The Lab has pioneered a partnership with Fraunhofer IAO, a global leader in technology
management and innovation management. Through this partnership, the Lab has developed
technology management and open innovation workshops targeted toward companies.
• These workshops have been piloted in New Jersey with the New Jersey Innovation Institute
and companies like Lockheed Martin.
• The Lab is introducing these workshops to the SoET Industrial Advisory Board
DEVELOPING INNOVATION ECOSYSTEMS AT PURDUE
AND ELSEWHERE
The Lab put SoET at the forefront of the development of an innovation ecosystem at Purdue.
Our work engages the following colleges:
• The Polytechnic
• Engineering
• Krannert
• Science
• Liberal Arts
• Agriculture
The Lab has conducted strategy collaborations with the following Purdue units:
• Birck Nanotechnology
• Institute for Global Security and Defense Innovation
• VPR, Provost: Data Science
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6. In the past week, the Lab has explored the connection between SoET and the College of
Liberal Arts, as well as the School of Hospitality and Tourism Management and the College of
Agriculture.
Yo Yo Ma requested the Lab’s assistance in an international initiative to integrate cultural
understanding with innovation in organizations, communities and regions. Yo Yo believes that
culture will play an increasing role in our capacity to adapt and address complex challenges.
The Lab has taken a leading role in guiding the development of a new Puerto Rican economy
built on entrepreneurship and innovation. This work is being undertaken in collaboration with
the University of Puerto Rico and Fraunhofer.
The Lab has developed a pilot food innovation ecosystem project with New Mexico State
University.
ACCELERATING PURDUE’S ENGAGEMENT
The Lab has put SoET at the forefront in engagement activities with federal agencies which
include the following:
• NASA
• FAA
• The United States Air Force
• The United States Navy
• NIST
• The White House
The Lab puts SoET at the forefront of an aggressive social media content strategy
• 20,000 LinkedIn post engagements in 2018
• Over 2,000 LinkedIn connections for the Lab’s activities
• Over 1,700 viewers of a Facebook livestream in September 2018
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7. This graphic provides an overview of the Lab’s engagement activities in 2018.
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