Paper presentation on Brand Builiding Process for Schools today by Harvinder Batra

1. BRAND-BUILDING PROCESS FOR
SCHOOLS TODAY
NATURE, RELEVANCE AND TECHNIQUES
HARVINDER BATRA
 Meaning and Need for Branding in Education
 Nature of Branding
 Brand Building Process
 Practices of few branded schools

2. Meaning and Relevance of Branding
• Creation of a name, symbol or logo
• Summing of attributes (institution’s name,
history, reputation and environment) to create
impression
• Differentiating oneself for competitive edge
• More than just a popularity exercise

3. Nature of Branding
The Delicate Balance Involved
• Clearly defined value set
• Building relationships
• Responsibility
• Differentiation
Commercialisation versus Nobility

4. Brand Building Process
Steps and Evaluation
• Sketching enrolment behavior
• SWOT Analysis
• Understanding the environment
• Indentifying assisting factors
• Delivering the promised
• Evaluating achievement
Always deliver what you promise

5. Lessons Learnt
Experiences of few branded Schools
• Staying connected with Alumni
• News reports and/or use of Media
• Good, interactive website and Presence on
Social Media
• Exchange Programs
• Good guest faculty
• Hosting and participation in inter-school events
• Good academia and co-curricular

6. “All branding efforts should be backed by
honest delivery in terms of student
development which shall in turn boost the
branding efforts being undertaken.”
Conclusion