Educational Initiatives Pvt. Ltd. was established in 2001 by alumni of IITs and IIMs. The organisation envisions a future world where children everywhere are learning with understanding. Find out more about EI and how you can contribute!

1. EDUCATIONAL
INITIATIVES
PVT. LTD.

2. WHO ARE WE?
 Research Driven, Data Centric, Assessment Led Learning
Improvement Company
 Worked across populations – slum children to top private
schools across the world to Governments of States of India
and ASEAN Countries.
 We are a strong diagnostic core that understands student
learning.
 Over the past 11 years, we have the largest collection of
student responses in the world.
 We have used the data of student learning from our
Assessment Offerings to develop Learning Systems
(Mindspark) in English, Gujarati and Hindi.

3. WE ADDRESS
 Too much emphasis on marks/tests but inadequate focus
on quality.
 Movement of the whole learning system from rote to
understanding
 Scalability of learning is an issue given the plummeting
quality of teachers.

4. HOW WE GOT GOING
 Set up and ran the Eklavya School and the Eklavya Institute
of Teacher Education
 Saw that the gap was in understanding the problem (the
why) rather than providing infrastructural solutions (the
how).
 Started a diagnostic test – ASSET which uncovered the
learning gaps even in the top private schools of India.

5. MOTIVATING CHALLENGES
 Changing mindsets of the system from Rote, to Learning
with Understanding - DONE
 Compiling all Learning Gaps systematically based on data
rather than “expert” views. – DONE FOR MATHS
 Moving stakeholders from “Transmission based learning” to
“Personalised Learning” – Ongoing

6. OUR OFFERINGS ADDRESS
KEY CHALLENGES
 ASSET was an eye-opener for schools, questioning norms of
what complete and holistic education should be.
 DA is providing teachers with data for remediation within
48 hrs of testing.
 Mindspark provides personalized learning within the school
framework (which is inherently impersonal).
 Large Scale assessment provides accurate data for better
decision making, for large educational systems.

7. WHY PVT?
 Emphasised on self-sustainability ensured that EI was cash-
positive in the 3rd year of operations.
 One of the few Education Companies that has achieved scale
and is generating healthy profits (no undue risks).
 Setting an example for over a decade, that growth and social
impact can be achieved even within the framework of a
private company.

8. HOW CAN OTHERS SUPPORT
EI?
 The Educational ecosystem needs more companies to invest
in Research in Student Learning (similar to the investment
made by Pharma companies in new molecule research)
 Government is understanding the value of assessments
(many State Governments are commissioning base-line and
end-line studies). The next step is to focus on scalable tools
for learning improvement.