7. BUSINESS MODEL
IMPACT ON CUSTOMER
BEST BRANDS & PRODUCTS
AGGRESSIVE DISCOUNTS
LIMITED TIME
LIMITED STOCK
NEW STUFF EVERY DAY
PUSH COMM
LOW PRICE POINTS
CATEGORIES
1
2
3
4
ATTRACTION
DESIRE
URGENCY
ENGAGEMENT
PURCHASING
AUTHONOMY
10. RESULTS - MOBILE GROWTH
TRANSFORMING INTO A MOBILE BUSINESS
% Mobile traffic Privalia % Mobile Sales Privalia Global
Global
70%
60%
50%
40%
30%
20%
10%
0%
69%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
52%
Note: Only Online Flash Sales Businesses
11. RESULTS - MOBILE GROWTH
TRANSFORMING INTO A MOBILE BUSINESS
TRAFFIC SALES
76,3% 61,1
72,4% 54,9%
68,9
%
%
51,6
%
51,2
%
43,7%
Data:: September 2014
12. RESULTS -PLATFORM BREAKDOWN
70% OF MOBILE SALES COMING FROM SMARTPHONES
SMARTPHONE WINS…
Visits
Sales
82% 18%
70% 30%
… AND APPS DRIVING
THE MOST OF MOBILE SALES
74%
APPS
26%
MOBILE
BROWSER
13. RESULTS - DOWNLOADS
TRANSFORMING INTO A MOBILE BUSINESS
8.5 MILLION
WORLDWIDE
63% 37%
iTunes
Google Play
26.815 27.431
4,0 4,1
1349 276
4,2 3,9
648 3285*
2,7 2,2
* Including France
Reviews
Europe Worldwide
Privalia
BuyVip
Vente-Privee
5 million 8.5 million
2.50 2.51
2.21
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Accumulated App Downloads (million)
2010 2011 2012 2013 W44
Spain Italy Brazil Mexico
1,3
15. KEY SUCCESS FACTORS
BEYOND THE POSITIVE IMPACT OF THE BUSINESS MODEL
1 UNDERSTANDING THE RIGHT METRICS
2
3
4
CONTENT STRATEGY
PRODUCT DEVELOPMENT
ADVERTISING
16. KEY SUCCESS FACTORS
UNDERSTANDING THE RIGHT METRICS
SINGLE CUSTOMER VIEW
= NO SILOS
ALL VISITORS LOGGED-IN
SAME ACCOUNT IN ALL CHANNELS
17. KEY SUCCESS FACTORS
CONTENT STRATEGY
PRE-SALES & EXCLUSIVE EVENTS
RUN & BUY PROMOTIONS
100% EMAILS MOBILE OPTIMIZED
SHARE THE APP PROGRAM (IN BETA)
18. KEY SUCCESS FACTORS
PRODUCT DEVELOPMENT
OCTOBER - 2010
MARCH - 2011
MAY - 2011
MARCH - 2012
JAN - 2014
IPHONE
ANDROID
IPAD
M-SITE
WINDOWS PH,
BB10…
…
UX
PAYMENT METHODS
SAVE CARD
MULTIPLE PRODUCT VIEWS)
…
22. KEY TAKE-AWAYS
DO I BUILD AN APP?
1. STRATEGY ACCORDING TO YOUR BUSINESS MODEL
2. BE CAREFUL WITH THE SMALL PICTURE: GATHER THE
RIGHT INSIGHTS!
3. CONTENT STRATEGY IS KEY TOO SUCCESS
4. P. DEVELOPMENT: PLATFORMS, UX & FUNCTIONALITY
5. PUT MORE MONEY ON MOBILE ADVERTISING AND MAKE
ZUCKERBERG & OTHERS HAPPY