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http://healthca.mp                                                    @ekivemark


         Patients 2.0 and the
       Rainbow Button Initiative

         Empowerment Through
            Data Liberación

              mscrimshire@gmail.com                      @ekivemark
                      Business Transformation Consultant
http://healthca.mp         @ekivemark




   Self Awareness Through Data
http://healthca.mp                                  @ekivemark



                                            2
                                      Reggae
• Salsa is most energetic dance
                                              3
• Reggae had longest dance            Salsa
• Big Band for most time dancing
                                                  1
• Rock n’ Roll took time to warm up
                                      Big Band

                                                  4
                                      Rock n’ Roll
                                                      www.boordy.com
         http://healthca.mp/fitbit
http://healthca.mp                    @ekivemark




                     Rainbow Button
                         Initiative
http://healthca.mp   @ekivemark




Data Liberación
http://healthca.mp                    @ekivemark




                           Blue Button
                     Unleashes Personal Data
http://healthca.mp   @ekivemark



Green Button =
Anonymous Data
   Donation
http://healthca.mp   @ekivemark




White Button =
Share My Data

DirectProject.org
http://healthca.mp                       @ekivemark

                      Red Button =
                     Don’t Share This!
http://healthca.mp        @ekivemark




Each Button Liberates or Locks
    a Snapshot or a Stream
http://healthca.mp          @ekivemark




         Data Liberaćion
     Empowers Personal Insight
http://healthca.mp             @ekivemark




                     Health
                     May Be
                     Private
http://healthca.mp              @ekivemark




                     Exercise
                     may be
                     Solitary
http://healthca.mp           @ekivemark


    but...



            Effective Wellness
                     is
              Social and Fun
http://healthca.mp                  @ekivemark




                 Unleash Powerful
                 Network Effects
http://healthca.mp        @ekivemark




                     ommunity
http://healthca.mp           @ekivemark




        17 Million
       and counting

      #RainbowButton Initiative
http://healthca.mp          @ekivemark




  Let’s work together and Build
        Quantified Communities
http://healthca.mp                                                    @ekivemark




    Patients 2.0 + HealthCa.mp +
      #RainbowButton Initiative
 Building Quantified Community
To Empower Patient Engagement

              mscrimshire@gmail.com                      @ekivemark
                      Business Transformation Consultant

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Patients20 at Health2.0 SF 2011