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http://healthca.mp                                                 @ekivemark




       Social Is Strategic

           mscrimshire@gmail.com                      @ekivemark
                   Business Transformation Consultant
@ekivemark




Who the heck is he?
http://healthca.mp   @ekivemark




     What do we mean by
           Social?
http://healthca.mp                                      @ekivemark


Tim O’Reilly         Web 2.0 Compact Definition

                 “   Web 2.0 is the network as platform,
                     spanning all connected devices; Web 2.0
                     applications are those that make the most
                     of the intrinsic advantages of that platform:
                     delivering software as a continually-
                     updated service that gets better the more
                     people use it, consuming and remixing
                     data from multiple sources, including
                     individual users, while providing their own
                     data and services in a form that allows
                     remixing by others, creating network
                     effects through an "architecture of
                     participation," and going beyond the page
                     metaphor of Web 1.0 to deliver rich user
                     experiences.
                                  ”
http://healthca.mp                        @ekivemark

My ultra compact Web 2.0 definition....




 Web 2.0 = (Me + You )                   n US
http://healthca.mp        @ekivemark
                     Platforms


                     Network Effects


                     S.L.A.T.E.S.




                               courtesy Dion Hinchcliffe /
                                         Andrew McAfee
http://healthca.mp                 @ekivemark




             Where is your
           Organization’s Value?
http://healthca.mp                @ekivemark




Customers                Associates    Partners
http://healthca.mp            @ekivemark




        Actions & Connections
      feeding to sensor networks
http://healthca.mp           @ekivemark




                     63.2M



                             US Smartphones Q4 2010
http://healthca.mp   @ekivemark
Platforms




APIs
http://healthca.mp                    @ekivemark




                Instant Scalability
http://healthca.mp            @ekivemark




                    Time to rethink
                     relationships


Photo: Tom Cwenar
http://healthca.mp             @ekivemark




                      Empower
                     Your Visitors
http://healthca.mp    @ekivemark




    Can You Force People
        to be Social?
@ekivemark
  http://healthca.mp         @ekivemark

      How Do We Trigger That Leap
           of Engagement?




                                 Baldface Lodge
@ekivemark
  http://healthca.mp      @ekivemark




                       Laziness
http://healthca.mp   @ekivemark




WIIFM
@ekivemark              http://healthca.mp
http://healthca.mp     @ekivemark




@ekivemark
             Competitiveness
                          http://healthca.mp
http://healthca.mp                          @ekivemark


Security, Authentication
and Access



Does your organization enable access to social platforms?
How can you leverage a platform you can’t reach?
http://healthca.mp             @ekivemark




                          Is on Twitter
                     before you know it
http://healthca.mp     @ekivemark




Social Media Today is like the
  telephone 20 years ago
http://healthca.mp             @ekivemark

     Who has won on the
           Web?
                            REST



                     SOAP
http://healthca.mp              @ekivemark

REST is simple
and adaptable
          <iframe src="http://
        rcm.amazon.com/e/cm?
       lt1=_blank&bc1=000000
       &IS2=1&bg1=FFFFFF&fc1
       =000000&lc1=0000FF&t
       =ekive&o=1&p=8&l=as4
       &m=amazon&f=ifr&ref=s
        s_til&asins=B001TK3LT
           W" style="width:
         120px;height:240px;"
             scrolling="no"
            marginwidth="0"
           marginheight="0"
         frameborder="0"></
                 iframe>
http://healthca.mp        @ekivemark




               K.I.S.S.
http://healthca.mp                            @ekivemark
1995
               Broadcast

2000



2005                   User Generated Content



2010

       The Shifting Power of Publishing
http://healthca.mp   @ekivemark




    Like
4,000,000,000 times/day
http://healthca.mp             @ekivemark



            Social Baked In?
http://healthca.mp            @ekivemark




          Social a la Mode?
Enterprise Apps are going social
http://healthca.mp         @ekivemark




    Just In Time Collaboration
http://healthca.mp                              @ekivemark
     Strategic Feedback Loops
     Build             Ship   Retail Inventory Sale Warranty

             Traditional Supply Chain Feedback

  Social Signals Give Early Insight To Demand/Trends
Order Configure Ship              Feedback

    Social Sharing Signals
                      Customer Feedback
                 Web Order Supply Chain
http://healthca.mp              @ekivemark
                         How
      Do                         Strategic
                         Plan?
      You                          Your
u                        Build
http://healthca.mp              @ekivemark
                     Your
Strategic                      Social
                     Product
 Plan                             a
                        is
http://healthca.mp                                                 @ekivemark




       Social Is Strategic

           mscrimshire@gmail.com                      @ekivemark
                   Business Transformation Consultant

       Social Media Platforms Lecture given as part of
 Strategic Information Systems - MS in Information Systems
            Johns Hopkins Carey Business School

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Social Media is now an essential element in Strategic Information Systems Planning

  • 1. http://healthca.mp @ekivemark Social Is Strategic mscrimshire@gmail.com @ekivemark Business Transformation Consultant
  • 3. http://healthca.mp @ekivemark What do we mean by Social?
  • 4. http://healthca.mp @ekivemark Tim O’Reilly Web 2.0 Compact Definition “ Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually- updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences. ”
  • 5. http://healthca.mp @ekivemark My ultra compact Web 2.0 definition.... Web 2.0 = (Me + You ) n US
  • 6. http://healthca.mp @ekivemark Platforms Network Effects S.L.A.T.E.S. courtesy Dion Hinchcliffe / Andrew McAfee
  • 7. http://healthca.mp @ekivemark Where is your Organization’s Value?
  • 8. http://healthca.mp @ekivemark Customers Associates Partners
  • 9. http://healthca.mp @ekivemark Actions & Connections feeding to sensor networks
  • 10. http://healthca.mp @ekivemark 63.2M US Smartphones Q4 2010
  • 11. http://healthca.mp @ekivemark Platforms APIs
  • 12. http://healthca.mp @ekivemark Instant Scalability
  • 13. http://healthca.mp @ekivemark Time to rethink relationships Photo: Tom Cwenar
  • 14. http://healthca.mp @ekivemark Empower Your Visitors
  • 15. http://healthca.mp @ekivemark Can You Force People to be Social?
  • 16. @ekivemark http://healthca.mp @ekivemark How Do We Trigger That Leap of Engagement? Baldface Lodge
  • 17. @ekivemark http://healthca.mp @ekivemark Laziness
  • 18. http://healthca.mp @ekivemark WIIFM @ekivemark http://healthca.mp
  • 19. http://healthca.mp @ekivemark @ekivemark Competitiveness http://healthca.mp
  • 20. http://healthca.mp @ekivemark Security, Authentication and Access Does your organization enable access to social platforms? How can you leverage a platform you can’t reach?
  • 21. http://healthca.mp @ekivemark Is on Twitter before you know it
  • 22. http://healthca.mp @ekivemark Social Media Today is like the telephone 20 years ago
  • 23. http://healthca.mp @ekivemark Who has won on the Web? REST SOAP
  • 24. http://healthca.mp @ekivemark REST is simple and adaptable <iframe src="http:// rcm.amazon.com/e/cm? lt1=_blank&bc1=000000 &IS2=1&bg1=FFFFFF&fc1 =000000&lc1=0000FF&t =ekive&o=1&p=8&l=as4 &m=amazon&f=ifr&ref=s s_til&asins=B001TK3LT W" style="width: 120px;height:240px;" scrolling="no" marginwidth="0" marginheight="0" frameborder="0"></ iframe>
  • 25. http://healthca.mp @ekivemark K.I.S.S.
  • 26. http://healthca.mp @ekivemark 1995 Broadcast 2000 2005 User Generated Content 2010 The Shifting Power of Publishing
  • 27. http://healthca.mp @ekivemark Like 4,000,000,000 times/day
  • 28. http://healthca.mp @ekivemark Social Baked In?
  • 29. http://healthca.mp @ekivemark Social a la Mode?
  • 30. Enterprise Apps are going social
  • 31. http://healthca.mp @ekivemark Just In Time Collaboration
  • 32. http://healthca.mp @ekivemark Strategic Feedback Loops Build Ship Retail Inventory Sale Warranty Traditional Supply Chain Feedback Social Signals Give Early Insight To Demand/Trends Order Configure Ship Feedback Social Sharing Signals Customer Feedback Web Order Supply Chain
  • 33. http://healthca.mp @ekivemark How Do Strategic Plan? You Your u Build
  • 34. http://healthca.mp @ekivemark Your Strategic Social Product Plan a is
  • 35. http://healthca.mp @ekivemark Social Is Strategic mscrimshire@gmail.com @ekivemark Business Transformation Consultant Social Media Platforms Lecture given as part of Strategic Information Systems - MS in Information Systems Johns Hopkins Carey Business School