Social Media Platforms are (or should be) considered Strategic in the Enterprise. The use of public and private social media platforms offers an opportunity to instrument markets and operating environments with more precision than has hitherto been possible. Yes, Social is Strategic.
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Tim O’Reilly Web 2.0 Compact Definition
“ Web 2.0 is the network as platform,
spanning all connected devices; Web 2.0
applications are those that make the most
of the intrinsic advantages of that platform:
delivering software as a continually-
updated service that gets better the more
people use it, consuming and remixing
data from multiple sources, including
individual users, while providing their own
data and services in a form that allows
remixing by others, creating network
effects through an "architecture of
participation," and going beyond the page
metaphor of Web 1.0 to deliver rich user
experiences.
”
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My ultra compact Web 2.0 definition....
Web 2.0 = (Me + You ) n US
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Platforms
Network Effects
S.L.A.T.E.S.
courtesy Dion Hinchcliffe /
Andrew McAfee
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Security, Authentication
and Access
Does your organization enable access to social platforms?
How can you leverage a platform you can’t reach?
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Strategic Feedback Loops
Build Ship Retail Inventory Sale Warranty
Traditional Supply Chain Feedback
Social Signals Give Early Insight To Demand/Trends
Order Configure Ship Feedback
Social Sharing Signals
Customer Feedback
Web Order Supply Chain
35. http://healthca.mp @ekivemark
Social Is Strategic
mscrimshire@gmail.com @ekivemark
Business Transformation Consultant
Social Media Platforms Lecture given as part of
Strategic Information Systems - MS in Information Systems
Johns Hopkins Carey Business School