The document summarizes the results of a survey conducted by Kinesis that examined what factors most influence customers' intent to return to a restaurant. The survey asked 800 respondents to recall their most recent restaurant experience and rate it across 16 attributes in 5 categories: arrival, service, food, value, and environment. The results showed that the taste of the food and perceptions of good value for the money had the strongest relationship with customers' intent to return. Service quality and the greeting on arrival also significantly impacted return intent, followed by the dining environment. The document concludes that focusing on improvements to the food quality, value, and service would have the most potential to increase customers' return intent and loyalty.