Creating Relevant Innovation within Changing Expectations

Creating Relevant Innovation within Changing Expectations
Creating Relevant Innovation within Changing Expectations! ! Eleanor Davies I Director, User Insights & Experience 2012-05-09
Creating Relevant Innovation within Changing Expectations Our studios… Aarhus Oslo Gothenburg Copenhagen London Shanghai Munich Madrid Barcelona
Creating Relevant Innovation within Changing Expectations Our clients…
Creating Relevant Innovation within Changing Expectations Our services… Product Design Interaction Design Brand and Communication Instructional Design Service Design Design Research
Creating Relevant Innovation within Changing Expectations Our method…
Creating Relevant Innovation within Changing Expectations Insight: Changing Markets
Creating Relevant Innovation within Changing Expectations Changing Markets Changing: Demographics. Regions. Economies. Technology.
Creating Relevant Innovation within Changing Expectations Changing Demographics “85% of all brand purchases are made by women” She-conomy (US) 2009
Creating Relevant Innovation within Changing Expectations Changing Regions “Sweden considers teaching Chinese in all schools” AFP, 2011
Creating Relevant Innovation within Changing Expectations Changing Economies “Brazilian economy overtakes UK’s, says CEBR” BBC, 2011
Creating Relevant Innovation within Changing Expectations Changing Technology “If your kids are awake, they’re probably online” NY Times, 2010
Creating Relevant Innovation within Changing Expectations Changing Markets (Demographics + Regions + Economies + Technology)
Creating Relevant Innovation within Changing Expectations Changing Markets
Creating Relevant Innovation within Changing Expectations Changing Expectations Education Religion Experience Attitudes Equality Safety Regulation Political Privacy
Creating Relevant Innovation within Changing Expectations Shifts: In a changing landscape
Creating Relevant Innovation within Changing Expectations Shifts: Consumer Electronics > Public Realm
Creating Relevant Innovation within Changing Expectations Shifts: Consumer Electronics > Public Realm Personal Device / Public Domain Infrastructure – train station “German railways offer evening classes to help elderly travellers buy tickets at newly installed touch-screen machines” Süddeutschezeitung, 2011
Creating Relevant Innovation within Changing Expectations Shifts: Personal Devices > Professional Space
Creating Relevant Innovation within Changing Expectations Shifts: Personal Devices > Professional Space
Creating Relevant Innovation within Changing Expectations Shifts: Emerging Technology > Emerging Markets
Creating Relevant Innovation within Changing Expectations Shifts: Emerging Technology > Emerging Markets “Nollywood overtakes Hollywood to become 2nd largest ﬁlm industry…low-cost handy-cams, DVD and streaming in Africa” The Guardian, 2011
Creating Relevant Innovation within Changing Expectations Innovation: Fails
Creating Relevant Innovation within Changing Expectations Innovation: Fails “Asia is a market we have never really cracked. They don’t think they smell!” (Unilever) (Source = HFI)
Creating Relevant Innovation within Changing Expectations Innovation: Fails “Illiteracy, power outages & water quality lead to failure of the dialisis machine in Columbia” (Source = HFI)
Creating Relevant Innovation within Changing Expectations Innovation: Fails “In Chinese culture, cold beverages are believed to be harmful to digestion…” (Source = HFI)
Creating Relevant Innovation within Changing Expectations Our Approach: Relevant Innovation Balancing… User considerations Business Technology considerations considerations
Creating Relevant Innovation within Changing Expectations Our Approach: Making Innovation Relevant Inform & inspire designs: Understand fundamental needs, motivations & behavior that exist in real ‘use-case’ context
Creating Relevant Innovation within Changing Expectations Example: Coffee machines for self-serve environments
Creating Relevant Innovation within Changing Expectations Example: Digital interfaces for fabrication control
Creating Relevant Innovation within Changing Expectations Example: Applications for smart-home systems
Creating Relevant Innovation within Changing Expectations Our Approach: Making Innovation Relevant User insights Opportunity areas Business Technology insights insights
Thank you! eleanor.davies@designit.com Director, User Insights & UX

Check these out next

Creating Relevant Innovation within Changing Expectations

Recommandé

Contenu connexe

Présentations pour vous(16)

Similaire à Creating Relevant Innovation within Changing Expectations(20)

Dernier(20)

Creating Relevant Innovation within Changing Expectations