Newspaper industry analysis
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UK national daily newspaper analysis. Presentation was made by 2nd year students at theUniversity of Westminster
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Newspaper industry analysis
- 2. Content Know your context: Newspaper Industry Players in the sector Top companies Trade press Trade associations KPI Conclusion References
- 3. Newspaper Industry First newspaper – 1621 6 most popular newspapers There is a major decline in newspaper readership 83% have internet access at home The price rise of newspapers VS
- 4. Trends over 3 years (annual figures) (ABC, 2013)
- 5. Market Share News International & its closest rival, Associated Newspaper control majority market shares but unable to stop overall circulation declines. News International continues to dominate despite the loss of News of the World Title. Mirror Group publish record loss in market share and highest decline in circulation numbers. Express Newspaper follow similar trend as company continue to post disappointing figures. In previous years, Daily Star helped maintain market share, however, they were unable to maintain share of the market. 32 20 13 8 15 6 0 Market share of Key Newspaper Publishers News International Associated Newspaper Trinity Mirror Express Newspaper Telegraph Guardian Media Independent Print Limited (ABC, 2014)
- 6. Trade associations The NS is a professional connecting point The ANMW exist to represent the interest of its members on non-competitive industry issues The NW is the marketing body for national newspapers in all their forms.
- 7. Trade associations – How to access NS - the voice of local media - available at: http://www.newspapersoc.org.uk/ ANMW – available at: http://www.anmw.co.uk/ NW – available at: http://www.newsworks.org.uk/
- 8. Trade press Press Gazette – is a must – read title for all journalists from 1965
- 9. Newspaper Price Growth Newspaper 2000 Mon-Fri 2013 Mon-Fri Price Increase/ Decrease Daily Express 25p 45p +20p Daily Mail 35p 60p +25p Guardian £1.20 £1.40 +20p Daily £1.05 £1.20 +15p Telegraph Sun 35p 40p +5p Daily Star 30p 35p +5p (Boyle, 2013)
- 10. Newspapers Wastages Total Tonnage Household Stream Newspapers 2,470,000 2,000,000 (81%) Magazines 630,000 630,000 (100%) Direct Mail 550,000 550,000 (100%) (Archive, 2013)
- 11. Newspaper Readership by Age Coverage by Age Any Regional Newspaper 15-24 43% 25- 34 47% 35-44 54% 45- 54 58% 55- 64 65% 65+ 75% (Newspapersoc, 2013)
- 12. Newspaper Readership by Social Class Coverage by Social Class Any Regional Paper ABC1 58% C2DE 58% (Newspapersoc, 2013)
- 13. Readership The Sun Daily Mirror Metro Sunday Mirror The Guardian The Daily Telegraph 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Readership 13,476 11,970 7,847 7,885 5,257 4,899 Readership (Hollander, 2013)
- 14. Online Circulation The Mail Online – The UK’s most visited website The Guardian - remains strong competitor in the online sector (Mintel, 2013)
- 15. Daily Average Online Users 4,563,492 Daily Average Users 3,275,624 2,292,052 710,695 611,488 5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 Mail Online Guardian Telegraph Mirror Group Independent Daily Average Users (Mail Online, 2011)
- 16. 45,000.0 40,000.0 35,000.0 30,000.0 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 0.0 UK Annual Newspaper Circulation 2008 2009 2010 2011 2012 2013 C i r c u l a t i o n F i g u r e s Year (Euromonitor Passport, 2014)
- 17. National UK Newspaper Circulation in January-June 2013 (%) 5.52 19.05 10.91 13.58 2.67 5.61 5.73 2.79 3.16 0.79 2.03 23.99 4.15 Daily Express Daily Mail Daily Mirror Daily Mirror & Daily Record Daily Record Daily Star Daily Telegraph Financial Times Guardian i Independent Sun Times (Mediatel, 2013)
- 18. Conclusion & Recommendations Rapid decline in circulation from all 6 titles, greater focus should be placed to online format. News International continue to dominate market, despite loss of News of The World Title.
- 19. References Advertising in newspapers and newsbrands - Newsworks . 2014.Advertising in newspapers and newsbrands - Newsworks . [ONLINE] Available at: http://www.newsworks.org.uk/About. [Accessed 18 March 2014]. Archive. (2013). Annex C16: Newspapers, magazines and direct mail. [ONLINE] Available at: http://archive.defra.gov.uk/environment/waste/strategy/strategy07/documents/waste07-annex-c16.pdf [Accessed 13th March 2014] ANMW. 2014. ANMW. [ONLINE] Available at :http://www.anmw.co.uk/anmw/jsp/index.jsp. [Accessed 13 March 2014]. Boyle, D. (2013). Weekday cover price . Available: http://www.pressgazette.co.uk/times-welcomes-new-year-20-cent-cover-price-rise. [Accessed 13 March 2014]. Euromonitor Passport (2014) Newspapers - Countries and Consumers Annual Data, January, [ONLINE], Available at: https://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx [1 March 2014]. History of British Newspapers | newspapersoc.org.uk. 2014. History of British Newspapers | newspapersoc.org.uk. [ONLINE] Available at: http://www.newspapersoc.org.uk/history-of-british-newspapers. [Accessed 13 March 2014]. Hollander, G. (2013). UK newspapers ranked by total readership (print and online). Available at:http://www.pressgazette.co.uk/uk-newspapers-ranked-total-readership- print-and-online. [Accessed 15 Feb 2014] Internet Access - Households and Individuals, 2013 - ONS . 2014. Internet Access - Households and Individuals, 2013 - ONS . [ONLINE] Available at: http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-individuals/2013/stb-ia-2013.html. [Accessed 13 March 2014]. Mediatel (2013) National Newspapers 10 Years, [ONLINE], Available at: http://mediatel.co.uk/press#home [1 March 2014] National Newspapers. 2014. National Newspapers. [ONLINE] Available at:http://academic.mintel.com/sinatra/oxygen_academic/display/id=574950?highlight#hit1. [Accessed 13 March 2014]. Newspaper Publishers Association. 2014. Newspaper Publishers Association. [ONLINE] Available at: http://www.n-p-a.org.uk/. [Accessed 13 March 2014]. Newspapersoc. (2013). Readership and Coverage. [ONLINE] Available at: http://www.newspapersoc.org.uk/readership-and-coverage. [Accessed 26 Feb 2014] Our Services | newspapersoc.org.uk. 2014. Our Services | newspapersoc.org.uk. [ONLINE] Available at:http://www.newspapersoc.org.uk/our-services. [Accessed 13 March 2014] Press Gazette axes quarterly magazine for online-only edition | Media | theguardian.com . 2014. Press Gazette axes quarterly magazine for online-only edition | Media | theguardian.com . [ONLINE] Available at:http://www.theguardian.com/media/2013/jan/04/press-gazette-becomes-online-only. [Accessed 18 March 2014].
Notes de l'éditeur
- JACK
- JACK
- Rina Newspapers play a major influential role in society in a number of ways. Once upon a time it was not full of celebrity gossip but instead political updates and important information. Most popular newspapers read on a regular basis include: The Sun and daily Mirror and SHOULD BE 6 in total Despite the major decline in the number of newspaper bought; over 50% still read the news everyday -------------------------------------------------------------------------------------------------------------------- The recession impact on the newspaper industry has been major and figures have declined in sales for the vast majority of the nations newspapers There has been a significant decline in the number of newspaper readers and consumers have opted for other sources such as TV (news) as well as the internet with 83% of UK population having internet access at home The majority of UK population own smartphones meaning accessing news and other information on the go and free of charge in some cases The increase of printing costs means newspapers forced to raise prices (average being 12.3%) which consumers may not be able to afford Newspapers have been around since 1621 with the first printing press being set up in 1476 ---------------------------------------------------------------------------------------------------------------- The change in the media industry has forced the set back in today’s newspaper industry. Consumers can now access same information as found in the newspaper online, on their mobile phones as well as tablets. Today’s generation are more technology aware Free internet services available in many public places Free news applications on smartphones means consumers do not see the need to pay to find out the latest
- Ches Latest figures for the industry highlight the decline of print newspaper. The majority of titles listed, did not record any growth in circulation between January – December 2013. The independent recorded the biggest loss in the quality market, significantly down -20%. In addition, the financial times also recorded disappointing figures down -15.4% for the period. The guardian, which entertained over 1million daily readers in 2013, however, it also fell by -7.26% in circulation. The Daily Telegraph was unable to fight the trend; the title circulation fell -3.92% losing 164,000 readers in the process. In contrast, The Times was the industry’s better performer down by -1.77% over the period. In the mid-market, the Daily Mail has over 4.2 million readers, but showed declining figures of -6.88% performing in circulation. The Express was down -6.89% with growing concerns over the underperforming title. Other titles published worrying losses, The Daily Mirror and Daily Star were down -4.64%, while the Star was down 11.04% over the same period. The Sun still remains the nations favourite with over 7 million daily readers but figures fell by 11.52% in circulation. These figures highlights the growing concern for newspaper print industry as its unable to adapt to the growing threat of online media.
- Ches The UK newspaper publishing market has a medium level of market share concentration as the key players in the industry account for up to 54% between Jan 13-Dec 14 according to ABC (2014). As the chart shows, these companies include News International, Associated Newspaper, Express Newspaper, Guardian Media and Telegraph Media. News International currently has a 32% market share, making it the industry’s leading publisher. Its nearest rival, Associated Newspaper has an estimated 20% market share, owns titles such as Daily Mail, Mail on Sunday, London Metro, and Mail Online. As you can see, the other publishers find It diffficult to compete with these giants of the news industry as it very difficult without a top title.
- Elizabeth An association of people or companies in particular business or trade, organised to promote common interests. The NS is a professional connecting point between industry and the government, civil servants and regulators and between the industry, agencies, advertisers, and opinion formers. The ANMW exist to represent the interest of its members on non-competitive industry issues to government, the regulatory authorities or any other external parties who have influence in our industry The News Works - The NPA is the association for Britain’s national news brands.
- Elizabeth
- Elizabeth
- Jubel Slide 1 Newspaper Growth Inflation has been a huge factor for price increase Biggest increase Daily Mail 25p however great readership meaning immense popularity The Sun and Daily Mail not affected by the recession hence the small price increase -------------------------------------------- Here are the six newspapers that have had a major price increase from 2000 to 2013. The inflation has been a huge factor with the price increase, hence why there has been no price waterfall. As you can see the biggest increase was Daily Mail with 25p but has not altered its great readership which inevitably shows its immense popularity. The Sun and Daily Star were not affected by the recession hence the small amount of price increase. Overall, this table provides us with an insight of the price increase of these 6 newpsapers and also with this climate the prices are still looking to increase. Boyle, D. (2013). Weekday cover price . Available: http://www.pressgazette.co.uk/times-welcomes-new-year-20-cent-cover-price-rise. Last accessed 13th March 2014.
- Jubel Slide 2 Newspaper Wastages 2.5 million tonnes of newspaper consumed everyday According to the archive newspaper print newspaper has been steadily increasing over the past 15 years However the trend may not continue due to the pivotal role of digital technology -------------------------------------- Around 2.5 millon tonnes are consumed in the UK each year. This inevitably shows the high demand and the growth of the newspaper market. Furthermore, according to the archive newspaper print has been steadily increasing over the past 15 years, but it is not certain whether the trend will continue as technology and internet play a pivotal role on the distribution of the information. Archive. (2013). Annex C16: Newspapers, magazines and direct mail. Available: http://archive.defra.gov.uk/environment/waste/strategy/strategy07/documents/waste07-annex-c16.pdf. Last accessed 13th March 2014.
- Jubel Slide 3 Readership by Age The population of the the above 65 read newspapers most due to them not being advanced with digital technology etc and read hard copy media This explains why the age group 15-24 read the less amount of newspapers as they are centred upton the globalisation of digital technology The age group 25-34 tend to read newspapers whilst commuting according to newspaperhoc ---------------------------------------------------------------------- This is the newspaper readership by age in the UK, judging by this the population above 65 tend to read the most newspaper. This is inevitable as it is known the older generation stray away from the globalization of technology and prefer to read a hard copy of the media. This also explains why the age of 15-4 is less as this could possibly suggest they are more equipped with technology and are likely to be alerted about the news via online websites. The age gap from 25-64 most are likely to read the paper whilst commuting hence the same percentages. Newspapersoc. (2013). Readership and Coverage. Available: http://www.newspapersoc.org.uk/readership-and-coverage. Last accessed 26th Feb 2013.
- Jubel Slide 4 Readership by Class Same percentage despite class Meaning newspaper cater to all ---------------------------------------------------------- These grades are taken to equate middle class and working class respectively. With ABC1 representing the upper class and C2DE representing the working class. The percentages show that despite the class newspapers are read the same. Meaning newspapers cater to all and are read the same way despite class. Newspapersoc. (2013). Readership and Coverage. Available: http://www.newspapersoc.org.uk/readership-and-coverage. Last accessed 26th Feb 2013.
- Jubel Slide 5 Readership Newspapers are read everyday therefore readership is a vital metric These figures combine average weekly printed readership State newspapers Highest readership the Sun with 13,476 which means they are popular the readership was helped by the suns highest circulation too The sun’s website plays a pivtotal role as it can be available on portable devices Daily mail with 11,476 does not fall completely behind the Sun suggesting its trended to be on a rise and directly competes with the sun online and hard copy. Surprisingly the metro has 7,885 due to the fact it’s a free paper readership figures should compete with the Sun. however maybe because they limit distribution to only stations it stops consumers from reading it and choose Sun instead. ------------------------------------------------------------------------------- Newspapers are read every minute of the day, therefore one metric will need to be thoroughly analyzed is the newspaper readership. These figures combine average weekly printed readership. Presented to you are the top 6 newspapers that have a high readership in the UK. These are The Sun, Daily Mirror, Metro, Sunday Mirror, The Guardian and The Daily Telegraph. These figures are the combination of the actual physical copies of newspapers and also the articles on the own websites. Clearly the highest readership with a staggering 13, 476 again the sun leads competitors just like its high circulation too. Thus, showing the more circulation could possible mean more readership or it could jus show the huge brand perception sun offers. The sun’s website plays a pivotal role with its readership too as now its available on tablets meaning it is accessible for everyone. The Daily mirror does not fall behind the sun as much with 11,476 still a substantial amount proving that the daily mirror is on a rise and still directly competes with the Sun. The metro is a free newspaper, therefore many people may feel the readership will jus match leading newspapers such as the sun and daily mirror. However this is not the case as on an average week it achieves only 7,885 but its still in the top 3. The daily graph out of the 6 only gains 4,899 on a week this could be heavily due to its price as from Monday to Friday it prices at 70p and on the weekend its priced at £1.40.
- Ches The Mail Online Uk’s Biggest Website with 146 Million monthly visits the Mail Online, the UK’s biggest newspaper website, increased its online circulation to 146 million monthly visits in September 2013, a 44% increase compared to September 2012, and was a record for the website. The Guardian also announced strong growth as monthly online visits in Spetember 2013 increased almost 30 per cent in comparison to 2012, to 83 million. Similarly, The Telegraph increased monthly circulation by over 20 per cent to 63 million. (mintel, 2013) Mintel. (2013). Newspaper websites increase circulation. Available: http://academic.mintel.com/sinatra/oxygen_academic/display/id=683836?highlight#hit1. Last accessed 15th Feb 2013.
- Jack All these online newspapers post monthly website traffic regularly. The mail online UK’s most popular online newspaper. Hence why it leads other online newspaper by a substantial amount with over 4 million users everyday. Furthermore Guardian is just as popular online just as it is with its printing also as it gains above 3 million users everyday. This also mirrors the online success for Telegraph as it too is popular like its printing. The Independent is the lowest this could possibly mean that many users prefer mail online as the alternative. Mail Online. (2011). Mail Online, guardian.co.uk and Telegraph.co.uk post traffic records. Available: http://www.theguardian.com/media/2011/nov/24/mail-online-traffic-records. Last accessed 24th Feb 2014.
- Jack This graph shows the amount of newspapers that are circulated in the UK each year 2008: 44,556 copies 2009: 37,701 copies 2010: 37,040 copies 2011: 32,663 copies 2012: 30,397 copies 2013: 30,660 copies
- Jack This graph represents the national newspaper circulation percentage figures for the major 13 newspaper titles in the UK from January to June 2013 Largest percentage is The Sun with a percentage share of 23.99% Lowest is the The Independent with a percentage share of 0.79%
- Elizabeth
- Advertising in newspapers and newsbrands - Newsworks . 2014.Advertising in newspapers and newsbrands - Newsworks . [ONLINE] Available at: http://www.newsworks.org.uk/About. [Accessed 18 March 2014].