1. Public Relations
Johnny & Cesca

2. • The product of someone in public relation is
the positive image of the artist which is being
portrayed to the media.
• This is very hit and miss as some artists self
destruct their own image e.g.: drug taking
paraphernalia

3. • The prices can vary due to how successful the
artists is being displayed.
• They are paid through the artist/record
company. There job then is to make the artist
appeal to investors so they can make more
money.

4. • The place of work is endless for a person in PR
being away from the desk is just as important
as being in front of it.
• New technology such smart phones had
allowed PR’s to communicate with the artist
and other companies.

5. • Advertisement in PR companies is lucrative,
this is done through many forms such as, word
of mouth, internet advertising, blogging and
magazine articles. It is essential that PR
companies perform to there best for their
client's in order to maintain a good reputation
and keep themselves in a good light. Once
they have done this they will optimistically
continue to receive business.

6. • Researching the artist or record company to
gain background information is essential for
the PR to do. They then have insight into their
clients target markets preferences and current
trends that they would be appealing to.

7. Product
• The product of public relation is the positive image of the artist which is being portrayed to the
media.
Price
• The prices can vary due to how successful the artists is being displayed.
• The factors of price that are needed to be considered can include magazine articles and brand
connections.
Place
• The place of work is endless for a person in PR being away from the desk is just as important as
being in front of it.
Promotion
• Gaining background information and to have insight into their target markets preferences and
trends.
Market Research
• Understanding the target market.