5. Magazines | Newspapers Coverage building, loss of coverage is often synchronized with learning curve, forget curve % reach Magazines Newspapers In chart: coverage building magazines and newspapers in target group ‘final responsibility automation/IT’ Source: Decision Makers Survey
6. The Netherlands – newspapers De Telegraaf Newspaper for wide audience Frequency: daily Paid circulation: 605,255 High social class (W1+W2): 41% Educated: 23% Het Financieele Dagblad Financial/economic newspaper Frequency: daily Paid circulation: 53,031 High social class (W1+W2): 77% Educated: 67% De Volkskrant Newspaper: profound, critical, socially involved Frequency: daily Paid circulation: 232,777 High social class (W1+W2): 69% Educated: 62% AD National newspaper with 7 regional titles Frequency: daily Paid circulation: 404,212 High social class (W1+W2): 46% Educated: 28% Trouw Newspaper for conscious, concerned and active people Frequency: daily Paid circulation: 90,997 High social class (W1+W2): 56% Educated: 56% NRC Handelsblad Newspaper for educated and more than average interested readers Frequency: daily Paid circulation: 180,426 High social class (W1+W2): 75% Educated: 70% Source: HOI, 3rd quarter of 2010 / NOM Print Monitor 2009-II 2010-I
7. The Netherlands – business magazines De Zaak Entrepreneurs in SME’s Frequency: 8x a year Paid circulation: 14,684 Management Team Business magazine Frequency: fortnightly Paid circulation: 799 Elsevier Newsmagazine Frequency: weekly Paid circulation: 120,384 Sprout Entrepreneurs <200 employees Frequency: 9x a year Paid circulation: 656 Ondernemen! Entrepreneurs in SME’s Frequency: 8x a year Paid circulation: 104,402 nrc.next daily newspaper for young professionals Frequen cy: daily Paid circulation: 69,877 Management Scope Magazine for top decision makers Frequency: monthly Paid circulation: 7,622 Source: HOI, 3rd quarter of 2010 Beleggers Belangen The information source for the active investor in the Netherlands Frequency: weekly Paid circulation: 12,162
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9. Average reach Elsevier Media Target group Average reach (monthly) Elsevier Media online elsevier.nl+beurs.nl+beleggersbelangen.nl NL, 13+ 685,000 men and women High social class 365,000 men and women Educated 281,000 men and women Investors 232,000 men and women Source: STIR, February 2011 Target group Average reach (weekly) Elsevier Media print Elsevier+Beleggers Belangen NL, 13+ 804,400 men and women High social class 532,100 men and women Educated 424,600 men and women Investors 171,200 men and women Source: NOM Print & Doelgroep Monitor 2009-II 2010-I 685,000 online 804,400 print
