1. PHOTOGRAPHY
APPLICATIONS
Emily Monsey
1

2. Advertising & Promotional
Advertising and promotional photography is commonly used as it shares companies products
and advertises them to the world, especially if the image is used in different areas of the media
such as; magazines, TV, newspapers etc. Promotional photography is slightly different to
advertising however as it tries to raise the profile of something instead of advertising them. For
example there are a lot of images of bands and artists that are used in order to make more
people notice them and gain more popularity. One well known advertising photographer is
Andrew Neilson. Neilson produces advertising photography for many well known companies,
some include; Dior, Herbelin, Torgoen Swiss and Hannah Martin London.
From looking at the top image I have found we can see that they are advertising cider and have
shot this in a controlled way as they clearly had very specific ideas of how they wanted their
product to look and come across to their audience. They have shot this image in a studio as
they just wanted to focus on the product and not on any background or imagery that could be in
the background. The audience for this product would clearly be for someone who is of 18 and
over as it is alcohol and they would also understand exactly why they have used the apple in
the bottle as people that are younger may not understand that this is how the cider is made.
This first image could be advertised in several different genres of magazines, however it would
not be advertised in any fitness magazines as this would be seen as unhealthy. This may be
seen in food magazines or in any magazines that adults would read.
The centre image I found was taken for promotional purposes and would be commonly used in
music magazines and newspapers as a way of promoting the artist and helping to gain
popularity. From looking at the image you can see that he is playing guitar and it possibly
playing acoustic music instead of having a backing music along with him, you may also
assume that he plays fairly slow music and definitely not rock or heavy metal as you would
expect a big band with lots of instruments being used. This image is also observational as it
hasn‟t been posed and positioned and has been taken when the artist wasn‟t aware of it, which
shows the image is very natural and is showing the artist for who he is. This image may be
found in many music magazines, for example, NME and Q.
The bottom image is very posed and controlled as it has had a lot of work done to it and the
handbag has been purposely put as the only thing with colour in order to highlight the product
and show what exactly they are advertising. We can also see that this has been done in a
studio as they have covered everything in white and there is no image outside of the window
that could distract from the product. This has been stated that is is aimed at women as it‟s a
woman in the image that owns the bag, showing it‟s target audience and who they are aiming
the advertisement at exactly. This would be advertised in any fashion magazines, for example,
LOOK or ELLE.

3. This image would most likely be
seen in high fashion magazines as
the readers would need to have a
high disposable income, it would
be seen in magazines such as;
ELLE.
Rings fall to give the effect of a
waterfall and show elegance even
though the idea looks fairly simple.
An infinity edge background has
been used so you can‟t actually
tell where the background joins in
at the floor. This adds elegance
and simplicity to the image as
there isn‟t anything else in the
image other than the rings.
All the rings show variation in
colour which adds to the image
and shows the difference in each
one.
This photo was taken by Andrew
Neilson, he specialises in advertising
photography and Siena is one of his
main clients.
There may have been some
post production on this image
as the diamonds have been
brightened and may not
actually be this bright in real life
or when the image was actually
taken.
This has been taken in a studio
as the background is very
simple and avoids the audience
being distracted by other things
in the background.
The water falling down may
have been slightly edited in the
post production stage as it is a
lot clearer than the water would
be when it was taken.
This is a very staged and
controlled image as the
concept has been well thought
out in order to help advertising.
They have used a wide lens to
shoot this image as it has been
shot in a studio however they
have ensured that it is very
focused on the products and
not on anything else.
Artificial light has been used on
this image as it has been taken
in a studio. This helps to put all
the attention on the rings
instead of anything else, it also
helps to highlight the colours of
the stones, making it more
desirable to the target
audience.

4. Fashion
Fashion photography is taken in order to advertise, promote a brand and also to sell
clothing. This type of photography is used most commonly in magazines and
newspapers as there are many advertisements and also pages that feature many lots
of different items of clothing from different brands, advertising the different labels and
giving them a higher chance of more sales. Fashion photography is shot in a very
different way to other styles as they always try and have something going on and
also have the clothing tell a story so the images become far more interesting and
intriguing rather than just simple images of the clothing. You will find the most fashion
photography in fashion or gossip/chatty style magazines such as;
ELLE, HEAT, VOGUE & LOOK. One of the top fashion photographers is Alex
James, he is a “photographer who‟s work covers fashion, advertising and portraiture.
He uses the latest digital technology to satisfy both Advertising and Editorial clients
internationally”.
In all three of the images I looked at I saw that they had clearly tried to show a mood
and a story through the image and the way the model has been styled as they have
shot the image in a heavily controlled and posed way as they have a brief and an
idea of how they want the image to look and they have stuck to it. The middle image
was the only one that had been shot in a studio environment as they possibly wanted
to concentrate solely on the clothes instead of anything else. However the other two
images have been shot outside of the studio and the top has been taken in a garden
and has the effect of the model stuck or leaning in a hedge, her hair and clothes link
in with this theme as her hair is very wild and volumised and her clothes look almost
torn as her skirt is made out of a netted material and is stuck in the hedge. The
bottom image has been taken on a street and looks as though there has been a
limited amount of work that has been put in to creating this backdrop as they have
just used what was around them. The sign says „stop‟ and is in red which matches
with the models trousers and also gives the effect that the audience have to „stop‟
and look at the image. These three images have all been shot with a wide lens as
they have been close enough to the models and have been purposely posed in order
for them to use this lens, they also needed to fit in all of the background, this is
commonly done in fashion photography as they set the mood and theme of the shoot
using the background as one of the main focus points.

5. They have used a
really dark room and
shown that the window
is making the
light, perhaps showing
that they aren‟t using
any artificial lighting
and have chose to use
a natural approach.
Alex James is the fashion photographer that shot this image
in particular and has shown that he clearly wanted to tell a
story through the clothes and the staging.
The lens that has
been used is a wide
lens as is capturing a
whole scene instead
of just one thing in
particular, this also
helps the audience to
understand the story
that the photographer
has tried to portray.
They haven‟t used a
studio for this image
as they have actually
found somewhere
that they thought
would be appropriate
and that would fit in
with their idea of the
shoot.
The clothes aren‟t
actually being shown
very clearly in this
image as they
haven‟t used artificial
lighting and the
model isn‟t facing the
camera, however this
The whole theme for this shoot is
image is very
going along a „ballet‟ root which
effective.
could be due to the skirt being
loose and similar to ballet skirts.
There is a smoke
effect on the image
also which blurs it
out but still gives the
audience a look in to
what the model is
wearing.
They have the model in a typical ballet pose
to show the theme running through the
shoot. They have also styled the model with
ribbons round her ankles and no
shoes, trying to give the effect of real ballet
shoes.
The post production
for this image isn‟t a
lot as I think they
have possibly just
corrected any
stray‟s in the models
hair and smoothed
out any rough lines.

6. Photojournalism
Photojournalism is a form of photography that captures an event or a person when it‟s
not expected or posed, the images help to tell a story and are commonly used in the
media. Many images of this style of paparazzi shots and have been taken of
celebrities when they aren‟t really expecting it and when it hasn‟t been produced and
edited. This type of image are used mainly in magazines as it is a way to catch
celebrities out in some cases and find capture them in an image whilst not looking
their best, this is shown in the top image. The bottom image has clearly been taken
when the celebrity didn‟t want her picture taken and hasn‟t been expecting it as she is
guarding herself. However there are many photos taken to inspire or inform and are
seen as emotive to the reader a lot of the time. They are used in the media
regularly, for example the middle image I found shows a woman clearly crying and
upset and behind her tells us why she is feeling these emotions as the building is on
fire. This type of image is used in the news if they want to describe an event that has
occurred and need an image to inform the reader. David Burnett is a photojournalism
photographer and shoots all of his photography as not very posed, however some are
highly edited to give a better effect for the viewer.
All three of these images look like they have been shot with a wide frame as they
have been very close to the person or event and haven‟t needed to use a short lens to
zoom in or get more detail. The top and bottom image haven't been edited at all as
they are paparazzi images and have been purposely taken so that it isn't
staged, edited or posed so you see the person as they are. The middle image has
had some editing done to it as it has been put in black and white and some of the
image looks like it has been darkened to give it a more dramatic look and effect.
However the lighting for all three of these images will be natural as most of the
photography from photojournalism is as they have been taken randomly and in order
to capture an event in the moment without too much preparation before hand. The top
and bottom images would be most commonly be found in gossip/chat magazines
such as HEAT, CHAT and WOMAN. As these type of magazines give their knowledge
of celebrities to their readers, the middle image however would be found in a more
factual publication, on the news and in the newspapers as it would most likely be
global news and something that everyone would want to know about.

7. This image has been taken by Dave Spink and is a form of photojournalism.
This image would be found in
wedding magazines and even
some fashion magazines as they
can sometimes do special issues
including weddings. Such
as, COSMOPOLITAN and
WEDDING STYLE.
This image has been through
some post production as they
have put it in black and white
ensuring that the silhouette of
the bride is the main focus.
They have just used natural light
for this image as it has helped to
shade in the image and highlights
the bride more, using artificial
lights may have ruined the effect
of the silhouette.
A wide lens has been used for
this image as they were clearly
close enough to the model and
also wanted to include the
background to help create the
story of the image and show it
was a wedding.
Any other post production to this
image would have simply been to
smooth out the edges to perfect it.
The background of the image is
fairly blurred out and not In
focus, this is to avoid people
being distracted from the main
focus of the bride.
This has been a controlled shoot as they have got the bride in a posed
position instead of looking natural and unaware of the photograph being taken.

8. Portraiture
Portraiture is definitely the most common photography genre, many people take portrait photography
themselves meaning that it is used the most. Portraiture captures a person‟s facial expressions of that
time in one shot meaning that it can even show their personality in the image, especially if the image has
been taken in a close range allowing the viewer to see their facial expressions in more detail. You would
expect to see all three of these images in photography magazines as they have been taken professionally
and some of the models are well known, meaning the images can become iconic and more people will
want to see the image. Some famous portraiture photographers include; Edouard Boubat (bottom image)
and Cecil Beaton (top and middle image). These photographers specialise in portraiture photography and
have become famous due to their amazing images and their high profile clients.
The top image has been taken within close range meaning that they have used a wide lens and they
have also included some of the room the model is in, they have used artificial light on the image to
highlight her face and have left the rest of the room without light. The model is not facing the
camera, however we can see a large proportion of her face allowing us to see her facial features. From
this image we can see that the model is showing happiness and contentment. The post production on this
image may have been to correct any blemishes and also to smooth out edges, also to maybe correct the
lighting and shading slightly. This has been a controlled image as they have used artificial lighting on the
model and she is in a posed position. This has been shot in a room instead of in a studio meaning it looks
more relaxed instead of being through lots of production.
In the middle image the model is actually looking at the camera, showing contrast to the top image, yet
she still isn't looking directly and head on. The background for this image looks very out of focus meaning
you cant tell exactly where the model is, however this means that the viewer doesn‟t get distracted from
the main focus of the model. This has been shot with a wide lens as they have included the background
and have clearly been very close to the model meaning they didn‟t have to use a long lens. This has been
a controlled shoot as the model clearly hasn‟t been caught off guard and has been placed in a posing
position instead of being unaware of the image being taken. This is similar to the top image in the way
that it hasn‟t been shot in a studio and they have just used a room, making it more natural looking.
In the bottom image we can see that they have been outdoors meaning that they have just used natural
light instead of artificial, we can also see this as light hasn‟t been focused on one thing in particular. They
have used the outdoors instead of using a studio as they have used the weather of snow as one of the
main focuses of the image. As they have used the snow, it is most likely that this image hasn‟t been
particularly controlled and has been shot in an observational way as it doesn‟t really look as though they
have put a lot of production work in to it and have left it looking very natural.

9. This image was taken by Philippe Halsman, he specialized in portraiture
and also shot the majority of his images with the models jumping, this it
what made his images stick out from the rest.
This image would be found in
photography magazines and
perhaps fashion magazines of that
time as it was shot a long time ago
and also Audrey Hepburn was very
famous at this time and will have
been an looked up to by many.
Although we can see the models
face in a lot of detail we can still see
just my her position happiness.
They have just used natural light to
shoot this image as they are
outdoors and the daylight has
provided them with all the light that
was needed for the image.
This has been taken with a wide lens
as the model is close enough
without using a long lens, this also
allows the viewer to see the
background of the image.
The post production will most
likely have been very little as
they wanted the picture to
appear very natural and not
very posed.
We can also see that they
haven't particularly used
too much post production
as some of the image is
blurry like the feet and
hands.
From looking at this image
I can see that it has been
posed and controlled as
the photographer shoots
images like this all the
time, however they have
made it look as natural and
relaxed as possible by
getting the models natural
reaction to jumping and not
applying too much post
production.

10. High Street Studio
High street studio photography can vary as it can be anything from wedding photography to
family photos or pets, they are all done in a studio with a professional photographer as they
are very staged and definitely controlled as the photographer or client has a specific idea and
ensures it is well thought out. A high street studio photographer is David Hebditch, he owns
the Portland studio and is a professional in this genre of photography. His photos range from
weddings, portraits, family shoots, maternity shoots and vintage makeover shoots.
All of the images I looked at were taken by the Clifton photographic company, the top image
has been taken of a family only featuring their shoes which shows real difference from other
photography work that I looked at. They have clearly used artificial light on this top image as
it is very bright and white which contrasts with the bright colours of the boots the models are
wearing, they have also used an infinity edge background to ensure that it looks as though
the background is continuing and doesn‟t really have an end or show the edges. We can also
clearly see that they have done post production on this image as the boots are all extremely
bright and vivid which makes them stand out from the plain white background. They have
used a wide lens for this shot as they have included four different people and the
background, this lens has allowed them to do this.
The middle has been taken of two guinea pigs and has shows them climbing on stacks of
books, for the photographer this photo will have been very controlled as they will have had a
specific idea of how they would like the final image to appear. However this image has ended
up looking very natural and observational as the animals obviously wouldn‟t know the picture
was being taken. There has been artificial lighting used on this image as it has been done in
a studio which may not show any available natural light. The background of this image is
slightly different from the top image as they have used a grey backdrop in contrast, this
highlights the colours of the books and the guinea pigs instead of it appearing too bright.
The bottom image features two boys and their pet dogs, they have made the image very
posed and controlled along with other high street studio photography. A wide lens has been
used in order to fit everyone in and it has been shot fairly close up meaning the detail of the
image can be seen better. They have used artificial lighting on this image along with the
others as it has brightened everything up, meaning there is less shadowing and darkened
areas that are hard to see detail in. They have also changed the image to black and white in
post production, they may have also smoothed edges however I don‟t think that too much
editing has been made in this image.

11. Along with the other high street studio photographs this has been taken
by the Clifton Photographic Company. This shot is clearly of a family
and shows the different areas that this genre of photography can cover.
The background for this
image is the same as
an another I looked at
as they have used a
grey background which
makes it less bright and
eye catching, however
the brightness of the
models takes the main
focus.
This image has been
made to look very
natural and in some
ways it was as the
photographer can
sometimes tell the
model what to do and
the models themselves
show their true
expressions and
feelings.
This image has
been taken using
a wide lens as
they have
captured all three
people and not
just wanted to
focus on one
thing and have
been clearly close
to the models as it
is controlled and
is in a studio.
This photo has been
controlled as the
photographer or clients
would have has some kind
of idea of how they want the
final image to look.
The post production for this image ma have
been brightening and smoothing out lines,
they may have also taken any blemishes
away or fine lines that could be seen.

12. Architectural
Architectural photography is basically images of buildings and things similar to this, many
photographers can make buildings look very interesting by the different edits they apply and
the way they angle the camera and the lens they use. Some famous architectural
photographers include; Berenice Abbott (next page) and Eric de Mere (bottom image), these
photographers specialise in architectural photography. This style of imagery can be used for
architects, magazines that focus on buildings, photography magazines, hoteliers and
construction companies. Depending on the image and how much editing has been applied
to them they can usually be very useful for these people and companies.
The top image I looked at has been done in black and white and is an observational image
as they have taken it as it is and as it actually looks, the people in the image are walking
across the street which shows the realness and also how natural the image is. It also looks
as though changing the image to black and white has been the only major post production
edits and changes. They have used natural light as it has been observational and not
particularly planned, they haven‟t needed to use artificial light also as this image captures
the foggy weather, extra lighting may have ruined this and be found unnecessary. They have
used a wide lens to shoot this image as this allows them to capture a wide range of what
they could see in front of them, this may have also extended what they could actually see.
Using this lens has also meant that it is really detailed and looks symmetrical instead of just
focusing on one part of the image.
The middle image shows a busy street in Japan, this image has been taken using a wide
lens and allows us to view the image in detail and also covers a large area as the image is
vertical and shows the tall buildings in the backdrop. This image shows quite a lot of contrast
with the brightness and colouring as in some parts you can see that it is fairly dull and in
others the colours are very bright and vibrant, highlighting the contrast in this street. The
post production for this image may have mainly focused on colour and brightness as you
can see the vivid colours popping through in some areas and not so much in others. This is
also an observational image, as are the majority of other architectural photographs as they
cannot do much to change buildings. We can see that it is very observational by the people
walking down the street as they clearly don‟t know that this has been taken.
The bottom image has been taken by photographer Eric de Mere, this image is also in black
and white however the natural lighting has highlighted some of the objects and also clouds
in the sky adding more brightness to the image making it less dull. This is also an
observational image and has been taken using a wide lens, allowing you to see a wide
space instead of focusing on one point.

13. This photograph was taken by Berenice Abbott who specialised in
architectural photography.
As this is a fairly old image it
is in black and white and the
quality shows it‟s age.
However we can still see
quite a lot of detail in the
image.
This has been shot using
natural lighting as it may have
been taken randomly, also the
natural light shows the shadow
of the bridge and highlights the
sky and only some of the
buildings showing contrast.
This was an observational
image as it was taken as it
was seen and possibly wasn‟t
expected meaning that they
couldn‟t control the image
and how they wanted it to
look.
There is also only one
person in this image
showing difference from
many architectural images
where there have been
many people walking by
unaware of the photograph
being taken.
This image has been taken
using a wide lens as are
many other architectural
photographs as they
Berenice has tried to
capture a large
area, therefore needed this
type of lens.
This image has been taken
vertically and looks as
though the image has been
taken by the person
looking up showing the sky
and the underneath of the
bridge, this also shows the
light coming through the
bridge adding more light
and contrast.

14. Medical Photography
Medical photography can be used as a recording method as they take images to
record different injuries and crime scenes. They also use this style of photography
in operations and other medical procedures and can help when they create medical
reports as it can be seen as evidence. The pictures can include images of patients
on the ward, in operation theatres and even in post mortem rooms so the bodies
can be examined and they will record these images. Some medical photographers
include; Mick Wigglesworth, Alexander Buchanan, Jenna Greenwood and Scarlett
Hindle. These photographers work for the NHS and will work in either small
medical illustration departments in hospitals or in medical schools.
The top image shows medical photography at a crime scene and how they would
take this style of image, photography at crime scenes can be very useful for the
police, especially If there is an investigation as these images help them solve what
has happened. These photographs can capture the whole scene, the body, and
also any evidence which will be thoroughly looked at. The middle image shows
medical photography in a different way as this is a the research side to the
photography as they are taking a photo of the research taking place which may be
kept on record. The bottom image shows the photography in another light as they
are taking an image of the patients on the ward, this can be used when showing
what the hospital is like and will be commonly used on posters or anything to
promote the hospital.
Medical photographers have to use several different imaging techniques to achieve
the perfect image in more complex situations where the photography is essential.
They use; micro and macrography, thermal imaging, time-lapse
cinematography, endoscopy, and also photography outside of the visible spectrum.

15. This has been taken in an
operating theatre whilst the
operation is taking place, this can
be put on record for the hospitals.
They use this kind of
photography very often as they
need to record some of the
operations that take place.
This photograph has
been taken with a
wide lens as they
have to include the
whole operation and
not leave anything
out.
The lighting in the
operation room
has to be very
bright in order to
keep the
photography easy
to see and also
easier to see in
detail.
A longer lens would
be more likely be
used in crime
scenes as they
would need to get
really close up and
get a lot of detail in
the image.
The majority of medical
photography is observational as
they just take images whilst
operations are in place.
They may also use
the endoscopy
method in these
theatre rooms in
order to see inside
the body in more
detail.
Some medical photography is
controlled, this is mainly when
they are taking images of
patients in the wards as they
need them for advertising
purposes.

16. Illustration
Illustration photography is used to give more information alongside text, this helps the reader of the
text to further understand what the text is telling them which can be very useful in certain cases. This
photography is used a lot in magazines and newspapers, it is also used for educational purposes as
many people add images in to school textbooks which can make it more interesting and also make the
text easier to follow and understand. Another way of using illustration photography is when people
place images in brochures which can advertise things and products and allow the reader to see what
the text is talking about.
In the top image they have used this style of photography as a way of showing the different holidays
that are available to go on in this brochure, they have placed the image as very large and across the
page which could be eye catching for the reader. This style of photography would also advertise the
hotels that the brochure is showing and enable the reader to see where they would be staying on their
holiday. These pictures are edited in the post production stage as from looking at this example you can
see that the colours are very bright and vivid which makes it look even more desirable for the reader.
This has been shot with a wide lens in order for them to fit in a large area in one image, this lets the
reader see the place in more detail and this lens will have been continuously used throughout this style
of brochure. As it is a landscape this image in particular will have been observational as they can‟t do
much to change it without editing it in the post production stage, however they may have purposely
placed the boat to give it the effect they wanted.
The middle image shows a brochure for a step by step way to improve the condition of your hair, in this
brochure they have included three images which have all been clearly post produced as they models
have absolutely flawless skin and their hair may have also been brightened and smoothed out if their
were any stray‟s as the colours are very bright. These images are definitely controlled as they have
been shot especially for this brochure in order to advertise the different ways in which you can improve
your hair. We can also see that this shoot has been controlled as they have used models and have put
them in extremely posed positions showing that this wasn‟t natural or observational. They have also
used artificial lighting for this shoot as it brightens their skin making it look more perfect and also
allowing them to show their flaws so they can be later edited out.
In the bottom image they have used a large photograph in order to show a world famous building
which links in with the contents of this „world history‟ school textbook. The image looks heavily post
produced as the colours are a lot brighter than they would have been when first taken, the lines are
very smooth and the image looks almost perfect with no imperfections at all. This has been a planned
photo, therefore the timing of when they wanted to do it will have been pre planned as they have
clearly wanted the look of a sunset. However this will still be an observational image as they couldn‟t
do anything to actually change the scene.

17. This photography has also been
used for a science school text
book and we can easily see this
by the way it has been shot.
They have used an image of
a hand in what looks to be a
plastic medical style glove
that is the main focus of the
image.
They have also put a cover
over it that appears to be a
fingerprint over the top of the
main image, this links in with
the theme of „forensic
science‟.
They have used a wide lens to
capture this shot as they have
wanted to include the whole
hand and some of the
background in stead of zooming
in.
This is a controlled image as
they have taken it for the
purposes of this text book.
Instead of using a more gory approach
to photographing a crime scene or a
forensic image they have kept it
appropriate for the high school age.
I think they may have
used artificial light for this
image as you can see the
brightness of the
background.
You can‟t actually tell from
this image if it has been taken
in a studio as it is highly
edited and the background is
very blurred out.
This image has been
hugely post produced as
the colours most likely
wouldn‟t of originally
looked like this as they
are very bright.
They have also changed
the colour of some of the
background and the
reflection of the hand to a
blue colour in the post
production stage as this
clearly wouldn‟t of actually
been like this as some of
the background is also
white.

18. Fine Art Photography
Fine art photography involves many different categories and genres of
photography, however the three most popular genres are nudes, wildlife and
architecture. From researching this style of photography I found four main
photographers; Marilyn Bridges, Jay Maisel, Kim Weston and Imogen
Cunningham. These four photographers have a whole range of different fine art
photography and specialise in this style. Unlike other forms of photography this
style is done for sales mainly instead of other things such as illustration or
photojournalism where the photos are given to magazines from the paparazzi.
The top image was taken by Kim Weston, she has chosen to do the popular
genre of nudes, this image has clearly been taken in black and white which may
have been from the editing in the post production stage or from the change in
settings on their camera. The black and white makes the model stand out against
the black in the background ensuring that she is the main focus on the image.
This is definitely a controlled image as they have set it all up, you can see this by
the models pose and obviously that she specifically wanted a nude shot. A wide
lens has been used on this shot as it has captured a fairly large space including
the model and some of the background.
The middle image shows a photograph of the empire state building in New York
and was taken by photographer Marilyn Bridges. This is obviously an architectural
image showing the different sides to fine art photography, it has been taken from
some height as it shows the whole building and the top of it, it also shows many
of the other buildings in the city showing that a wide lens has definitely been used
in this case in order to fit such a vast space in the image.
In the bottom image we can see another side to the fine art photography as
Imogen Cunningham has included nature and photographed a flower. This image
is also in black and white which may have been changed in post
production, however it could have just been a change in camera setting. This
colour change has made one of the flowers really stand out with a bright white
and it has highlighted all of the darkness in the other one making a lot of contrast
in the image. This has been controlled as they have has this idea planned and
have placed the flowers in a specific way to ensure it fits their vision.

19. This image was taken by Jay Maisel and has shown
the wildlife/nature side to fine art photography.
This has been an
observational shot as
are many other
wildlife shots as it is
too hard to control
animals, they also
couldn‟t have
controlled all the
birds to fly together at
the exact precise
time just for this shot.
I think there may
have been some post
production on this
image such as a filter
of some kind as the
image seems to be a
lot more focused and
brighter in the middle
of the image and the
corners fade out and
go quite dark.
This is unlike the other images I looked at in
this genre as it has been put in colour, the
colours of the birds may have also been
edited slightly just to enhance and highlight
the different colours of the birds as they
weren‟t close to them.
This has obviously
been done outside
and not in a studio
as this is a wildlife
image, However
they have
managed to create
the effect of the
sky looking almost
like a studio
background as it is
really plain and
nothing is there.
A long lens has been used to take
this image as they most likely won‟t
have been close enough to the
birds to use a wide lens.
The sky may
have been edited
as it looks
completely
clear, they may
have done this to
give a clear base
and to avoid
distracting from
the main focus of
the birds.

20. Documentary
Documentary photography is used to advertise and document events that are happening over
a long period of time. This is different from other forms of photography such as photojournalism
as this focuses more on breaking news that is more current, where as documentary
photography captures images from more long term events and the after effects of events. The
lenses that are used for this style of photography very a lot as it just depends on the situation
and the event that has occurred. Some documentary photographers include; Andrea Bruce,
Erica McDonald and Ed Thompson. These photographers specialise in this style of
photography and have captured events that have occurred all around the world that have
helped people to understand the devastation some people have suffered. This style of
photography can also be used in the media and on the news as the images are really useful to
people who don‟t know what has happened.
All of the images I looked at were in black and white and show harmful events that have
happened around the world, the black and white could have been added in the post production
stage or this could have been from the camera settings that were changed at the time the
image was taken. The images I looked at were also taken as observational as they were of
events and had to be taken as it looked and as it happened instead of it being posed, as this
could be taken the wrong way by the media and could be looked at as fake and forged as they
have changed the reality of the situation.
The top image shows the effects of a war and can be seen as very emotive to many people,
this has been taken with a wide lens in order to fit the whole scene in and let the image tell the
story of the event that has taken place. We can see that this is an observational image by the
people walking in the background and by the devastation that has happened as the
photographer has tried to capture and document this.
The middle image is a more zoomed in image of a little boy, this could have possibly taken
using a long lens as the photographer may have been far away and caught this image
randomly. This image is very emotive and may have been used in news reports and articles
that were covering this story as the photography is very powerful and show the effects of the
occurrence that has taken place in this image.
In the bottom image it shows a young boy and the dirty sewage ridden place that is his home,
this shows the pain some people have to go through, it also shows the potential danger that
this young boy in particular is available to as he lives in a place like this. The image has been
taken using a wide lens and has shot part of the background which allows the audience to see
the place this boy is living in a lot more detail.

21. This image shows the great
depression and became a
very famous photograph as it
captured exactly what was
happening at this time when
not many people knew.
It‟s quite hard to tell from this
image what lens the
photographer has used as it
is possible for them to have
used a long lens as it looks
fairly zoomed in and close in
detail, however they could
have also used a wide lens if
they were closer to the
people.
This image is very
informative as it let people
know what the great
depression was like and
shows what people were
going through, this shows a
family and clearly the young
children are upset.
This is an observational
image as are most
documentary images as they
are trying to capture an
event in most cases that has
probably effected many
people, in a negative way.
This image has become very
well known and may have
been used a lot throughout
the media industry as it may
have been used in articles
and on the news as a way of
explaining to the public what
was happening.
I think that there will have
been little post production or
none on this image as editing
it may have taken away the
powerful statement that this
image gives as it would have
made it false and not how it
actually was for these
people.