Since 2003, Emakina has successfully deployed many communication portals for the STIB/MIVB and its 6.500 employees., It's time to share our expertise through real live cases and proven best practices. Representatives from STIB/MIVB will explain their own experience with the SAP Portal NetWeaver platform. We will also present TeamWeaver, our SAP-certified solution that significantly improves the content management in the NetWeaver environment.

1. Know your Audience
Web Analytics &
Search Engine Marketing
Boost Your Intranet
Emakina Academy 6
8th November 2006
11/9/2006 1

2. Agenda
09h30-10h00: Welcome Breakfast
10h00-10h45: Building communication portals:
Key success factors
(English)
10h45-11h15: Case: STIB/MIVB intranet / internet Roadmap
(French)
11h15-11h30: Coffee Break
11h30-12h30: TeamWeaver:
Web Content Management for SAP
(English)
12h30-14h00: Walking lunch
11/9/2006 2

3. Agenda
How to value the
How to value the
User’s
User’s intranet solution Key success
intranet solution Key success
expectations – Our
expectations – Our within your factors
within your factors
observations
observations company ?
company ?
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4. Experience based on our observations
PROCESS FACTOR THOUGHT CHALLENGE
No possible communication “we have many interesting information but
without high traffic nobody knows there are available on the
intranet”
No possible traffic without “I can find the internal notes on the
motivation or user interest – intranet, but anyway I receive them on
necessity to change common paper. So why should I go on the intranet
habits !”
No real change without a direct “The intranet is nice, but it does not help
impact on daily work me in my daily tasks.”
No user motivation without “ I have a lot of information, but I cannot
seduction and interactivity share them”
“ I do not find the information or it is not
very well presented”
No possible content without “our CMS system requires 5 days training”
content management system “I need more time to publish the content
than to write it ”
‘”only 3 persons can use the content
management system”
“the content is only updated twice a
month”
11/9/2006 4

5. How to value your intranet solution ?
SUCCESS FACTOR ADVANTAGE
Increase company loyalty and User motivation increases
reinforce company’s values productivity and creativity
Facilitate all types of Collaboration increases
communication (top-down, company’s knowledge value and
bottom up, transversal) efficiency
Centralize and manage all digital Reduce time to find information
information within the company
Provide personalized access to Reduce training and change
key application management time
11/9/2006 5

6. Our experience > Succes factors
How to build traffic?
TRAFFIC
MOTIVATION Integrate communication together with a
«killing application»
PROXIMITY
– Dexia / Delta Lloyd / Total : who’s who?,
employee benefits, holidays management,
CONTENT
document management
CMS SYSTEM – Stib / Mivb : Employee self services,
reporting, document management
Use personalized alert system
– Alert on new or modified documents
Use push scenario for very hot topics :
– Total : news alert / digest mail
Information is only available on intranet
– Kraft : Daily sales only available on intranet
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7. Our experience > Succes factors
How to develop a positive image and create a
TRAFFIC satisfactory user experience ?
Increase the ease of use
MOTIVATION
– Proximus : user test to evaluate intranet
usability
PROXIMITY – Qualitative search engine, intuitive navigation
Increase visual impact
CONTENT – Dexia : Qualitative graphical guidelines
– Stib / Mivb : Use of video, animations, photo
gallery
CMS SYSTEM
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8. Our experience > Succes factors
How to create interactivity with the users?
TRAFFIC
Create a one to one relationship
MOTIVATION
– Use personalization and profiling
– Let the user customize his environment
PROXIMITY
Use the power of Web 2.0
– Facilitate knowledge transfer using wikki
CONTENT solution
– Use rss feed to spread news in user
community
CMS SYSTEM
– Let the users react on content : comments,
questions, forums, article rating, send to a
colleague
– Each user is a potential contributor. Use of
blogging solution.
Develop the company social networking
– My preferences, my colleagues, my preferred
articles, my preferred documents
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9. Our experience > Succes factors
How to facilitate the writing and publication
TRAFFIC process ?
MOTIVATION Install a publishing committee
– Dexia / Atofina / Stib : centralize
PROXIMITY
communication department but decentralize
contribution by theme, department,
CONTENT
geographical location, by project
CMS SYSTEM Create a publication calendar
– Anticipate and prepare hot communication
topics and opportunities
Develop an intranet tone of voice
– Identify the best practices for internet writing :
proximity, simplicity, factual
11/9/2006 9

10. Our experience > Succes factors
How to reduce time to publish new content &
TRAFFIC concentrate on the writing process ?
MOTIVATION Simplicity
– Adding content should be as simple as
PROXIMITY
sending a mail
CONTENT – Users should only concentrate on
content and not on layout. The CMS
CMS SYSTEM
takes care of the templating
Integration of publishing workflows
Management of user rights
Facilitate access through single login
approach
11/9/2006 10

11. Test your company communication
portal
Do you offer personalization tools by user profile ?
Do you provide access to key business applications using single
login ?
Do you provide powerful search engine using company taxonomy ?
Do you offer possibility to your user to react on proposed
information ?
Do you integrate on the same platform corporate and departmental
information ?
Can your users publish new content without any special training ?
Do you accept alert system on news, documents … ?
Do you offer the possibility to users to collaborate through web 2.0
tools such as blogs, wikki, podcasting, RSS… ?
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