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130619
1.
The Importance and
Role of Social Media for Hospitals The eMedToday Social Media Capability Maturity Model for Hospitals (developed by eMedToday) Copyright © eMedToday
2.
Social Media • Mass
Media – reach a large audience by mass communication (one to many) • Social Media – interactions amongst people sharing, exchanging and discussing information (many to many) – blending of technology and social interaction for the co-creation of value Copyright © eMedToday
3.
Social Media by
Default • By default – In our community where social media has become pervasive, every entity, organization, government, business, product, service and individual is the potential focus of social media at any time – Potentially in either a positive or negative way! • Be proactive and build your own positive social media image • Actively add value to your community Copyright © eMedToday
4.
Participate in Social
Media? • Communication about brands, products, services and entities simply happens, and organizations cannot do anything about that • Organizations need to decide if they wish to participate seriously in this communication or continue to ignore it • Not being present on social media is conspicuous Copyright © eMedToday
5.
Social Media Benefits •
Generate and control positive exposure of the business • Create customer loyalty • Free publicity for the organization • Penetrate new markets • Differentiate from your competitors • Develop reputation of adding value to community Copyright © eMedToday
6.
Social Media Critical Success
Factors • Build your community and be visible • Easy for people to be participants • Health and wellness is a ‘cause’ important to the community • Provide interesting, relevant and honest content • Be human – people like people more than corporate logos and faceless business units • Give people a reason to follow you Copyright © eMedToday
7.
Social Media Marketing •
Due to social media, marketing has changed • Organizations are losing direct control of marketing and the customers are gaining more and more control • Marketing in the social media world is to engage, and keep engaging, the customers by providing interesting content, and creating environments and information that people want • Establish your influence, reputation and brand within communities of potential customers • Use social media as a communication tool that makes your organization accessible to anybody interested in what you offer • Create electronic word-of-mouth Copyright © eMedToday
8.
eMedToday - Social
Media Capability Maturity Model Maturity Level Business Value Business Alignment Competency Financial Integration Optimizing Leading Enables and drives business value creation and business opportunities Fully aligned and partnered with business strategy Organizational core competency A value center Advanced Facilitating Focuses on value creation, using industry best practices Expanded facilities and options enabling further business opportunities Outsource to subject matter experts and recognize and integrate best of class services and features An investment center Intermediate Participating Minor contributor to business value creation in some areas Establish reputation and brand Building competency A service centre Basic Listening Realizing it may add value to the business Initial planning Appointing responsible resource A cost centre Ad Hoc Beginning Totally disconnected from business value creation Not considered part of business strategy No skill base or responsibility Regarded as an additional unbudgeted cost Copyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday
9.
Social Media Capability
Maturity Model Decide Where Are You TodayDecide Where Are You Today Maturity Level Business Value Business Alignment Competency Financial Integration Optimizing Leading Enables and drives business value creation and business opportunities Fully aligned and partnered with business strategy Organizational core competency A value center Advanced Facilitating Focuses on value creation, using industry best practices Expanded facilities and options enabling further business opportunities Outsource to subject matter experts and recognize and integrate best of class services and features An investment center Intermediate Participating Minor contributor to business value creation in some areas Establish reputation and brand Building competency A service centre Basic Listening Realizing it may add value to the business Initial planning Appointing responsible resource A cost centre Ad Hoc Beginning Totally disconnected from business value creation Not considered part of business strategy No skill base or responsibility Regarded as an additional unbudgeted cost Copyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday
10.
Social Media Capability
Maturity Model Decide Where Do You Want to BeDecide Where Do You Want to Be Maturity Level Business Value Business Alignment Competency Financial Integration Optimizing Leading Enables and drives business value creation and business opportunities Fully aligned and partnered with business strategy Organizational core competency A value center Advanced Facilitating Focuses on value creation, using industry best practices Expanded facilities and options enabling further business opportunities Outsource to subject matter experts and recognize and integrate best of class services and features An investment center Intermediate Participating Minor contributor to business value creation in some areas Establish reputation and brand Building competency A service centre Basic Listening Realizing it may add value to the business Initial planning Appointing responsible resource A cost centre Ad Hoc Beginning Totally disconnected from business value creation Not considered part of business strategy No skill base or responsibility Regarded as an additional unbudgeted cost Copyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday
11.
eMedToday mHealth App Integrates
With Hospital’s Social Media Model BASICBASIC INTERMEDIATEINTERMEDIATE ADVANCEDADVANCED OPTIMIZINGOPTIMIZING • Connect Anywhere, Anytime on Any Device • Health Education • Services • Fast News • Focused Book & Video Libraries • Find-A-Doctor • Events & Promotions • Ask-A-Question • Medical Library • Health Trackers • Health Records • Medication Information & Education • Integrate Pharmas • CME for Doctors • eDetailing for Pharmas • Enhance Patient Education Regarded as an additional unbudgeted cost No skill base or responsibility Not considered part of business strategy Totally disconnected from business value creation BeginningAd Hoc A cost centreAppointing responsible resource Initial planningRealizing it may add value to the business ListeningBasic A service centreBuilding competencyEstablish reputation and brand Minor contributor to business value creation in some areas ParticipatingIntermediate An investment center Outsource to subject matter experts and recognize and integrate best of class services and features Expanded facilities and options enabling further business opportunities Focuses on value creation, using industry best practices FacilitatingAdvanced A value centerOrganizational core competency Fully aligned and partnered with business strategy Enables and drives business value creation and business opportunities LeadingOptimizing Financial Integration CompetencyBusiness Alignment Business Value Maturity Level Regarded as an additional unbudgeted cost No skill base or responsibility Not considered part of business strategy Totally disconnected from business value creation BeginningAd Hoc A cost centreAppointing responsible resource Initial planningRealizing it may add value to the business ListeningBasic A service centreBuilding competencyEstablish reputation and brand Minor contributor to business value creation in some areas ParticipatingIntermediate An investment center Outsource to subject matter experts and recognize and integrate best of class services and features Expanded facilities and options enabling further business opportunities Focuses on value creation, using industry best practices FacilitatingAdvanced A value centerOrganizational core competency Fully aligned and partnered with business strategy Enables and drives business value creation and business opportunities LeadingOptimizing Financial Integration CompetencyBusiness Alignment Business Value Maturity Level Copyright © eMedToday Social Media Capability Maturity Model Developed by eMedToday Listening Participating Facilitating Leading Creating Your Social Media PresenceCreating Your Social Media Presence A stepped process to begin and introduceA stepped process to begin and introduce additional features in a planned andadditional features in a planned and rational approachrational approach
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