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Digital Marketing Beginner's Guide
1. A Digital Marketing Guide for
Traditional Marketers
Digital Marketing Strategy and
Tactics
2. I'm Eric Metelka, founder and CEO of the Digital
Media Certification, the standard of professional
excellence for digital marketers. I am a former
management consultant and the former digital
marketing manager at BestVendor.
3. What I Am Going to Cover
☐ Introduction
☐ What Is Digital Marketing?
☐ How To Set Up Your Customer Funnel
☐ Tactics to Maximize Conversions
10. What did P&G learn?
• Digital is additive to traditional
campaigns
• Viral traffic is short-lived
• Increased top of funnel
distribution due to increased
followers/subscriptions
• Still need to convert to
purchase
Integrate digital
into brand strategy