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Organisational Intelligence
Introduction
Webinar

Eugen Oetringer
eugen@comdys.com
www.comdys.com
October-2013

© Copyright 2013 by ComDyS, all rights reserved
What is Preventing Knowledge From Being Shared and Used?
•
•
•
•
•
•
•
•
•
•
•

Outdated information
Too many WebPages to use
Difficulty to find information when needed
Can I trust the information?
Silo behaviour
Different cultures
Lost lessons learned

2
Case Study: EDS
EDS had a superior business model
Founded in 1962 by Ross Perot, EDS grew to a global IT services provider of
139,000 employees by 2008, when it was taken over by Hewlett Packard.

Management was able to direct the company with a handful of
documents
Human tasks were transferred into software tools and processes

Page 3
Management Was Able to Direct the Company With a Handful of Documents

These policy and standards documents
contained the concentrated knowledge of
the top experts of EDS
• “Use”, “Avoid”, “Emerging” and why it made sense
• Process descriptions of half a page

Page 4
Human Tasks Were Transferred into Software Tools and Processes
As IT advanced human tasks were
automated through software tools
• Email, workflow, intranet

• Governance, service management (ITIL),
project management

The rate of speed at which business was
done increased to unprecedented levels

Page 5
Improvement Needs from the Field, as well as Offerings,
Directives and Guidelines from Central Organisations,
Did Not Arrive at their Destinations

Page 6
While Growing Rapidly, the Information Traffic Exploded

• The handful of mainframes that filled
data centres were replaced by
thousands of servers.

1,000s

• The handful of policy and standards
documents became thousands of
documents.
• Half a page process descriptions
became documents of many pages.
5
1990

1995

2000

2005
Page 7
Critical Information Got Lost

Central organisations

Vision, strategy, innovation
Policies, standards, instructions
Service offerings

Client needs

Lessons learned
Innovation

Local organisations

Page 8
Critical Information Got Lost

Vision, strategy, innovation

Central organisations

Policies, standards, instructions
Service offerings

Experience
Importance
Smart knowledge

42 issues
Meaning
Importance
High-impact knowledge

Client needs

Lessons learned
Innovation

Local organisations

Page 9
Critical Information Got Lost – Implications

Most of the information was available, but
could not be found when needed.

• Decisions made without access to quality information
• Best practices missing critical inputs to their processes
• Decreased project success rates

Weakening Competitive Position
Page 10
A Widening Communication Gap
Between central organisations and the field

11
Exceptional Opportunity is Waiting to be Unlocked
You can be the one igniting it or making it happen

Unlocking
Enterprise
Knowledge

Creating
Organisational
Intelligence
12
Exceptional Opportunity is Waiting to be Unlocked
You can be the one igniting it or making it happen

Implementation
levels per case
study

Patterns seen in
organisations
today

Does the gap
exist in your
organisation?

Quick Hits

Getting
Started

13
Guided Self-OrganisationTM Bridged the Gap Between
Central Organisations and the Field, Preventing Costly
Mistakes and Freeing Agendas from Troubleshooting

14
Implementation Levels
Levels

Patterns
today

Gap
exists?

Quick
hits

Starting

Level 3 − Guided Self-Organisation: Integrate
CoPs1 into Governance

Level 2: Improve the knowledge, with the help of CoPs1

Level 1: Provide quick access to relevant information

1 Communities

of Practice

15
Level 1: Quick Access to Relevant Information
Levels

• One user-friendly layout

Patterns
today

Gap
exists?

Quick
hits

Start

16
Level 1: Results
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

• Finding a document was a matter of a few mouse clicks.
• Colleagues didn't waste time reading old documents.

• The excuse “We could not find document ABC,” did not work
anymore.

17
Level 2: Improve the Relevant Information with the Help of CoPs
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Community tools connected the colleagues
• A central directory
• Online discussion groups
• Open distribution lists
• A by-invitation-only email distribution list for technical leaders

18
Level 2: Improve the Relevant Information with the Help of CoPs
CoP’s contributed to offerings, directives, and
guidelines, and published improvement needs.

Levels

Patterns
today

Gap
exists?

Quick
hits

Start

19
Level 2: Results
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

• Experts found each other
• It became easier to get local needs accepted by central
organisations
• Colleagues liked to contribute and use the information.

20
Level 3: Guided Self-Organisation – Integration into Governance
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

“How can we see that the new
directives are executable in Europe?”

For 30,000 European
Colleagues

Company
Council

CoPs
Global
Technical
Forum

Central Organizations

European
Applications
Council
Application
Dev.Forum
Testing Forum
Forum
Etc.

European
Infrastructure
Council

European
Security
Council

UNIX Forum
Storage Forum
Network Forum
Etc.

Data Security
Forum
Audit Forum
Etc.

21
Level 3: Guided Self-Organisation – Integration into Governance
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

CoP’s approved flags

22
Level 3: Document Content −Common Questions
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

For optimum effect, how do the instructions have to look like?

Document Owner Perspective
1

Target Audience Perspective

What are the fundamental
questions that exist in the field?

2

What exactly is it I’m expected to be
compliant with?

3

What is the reasoning behind it so I can
explain to my management and to my
customers?

4

How important is the instruction?

Who can approve deviation?

Traditional Approach:
• Define the strategy, standard and so forth
• Communicate the definitions
• A most boring subject…
23
Level 3: Document Content −The Directive Format
Patterns
today

Levels

1. Subject

Gap
exists?

Quick
hits

Start

2. Introduction:
3.Directive Table:
The
Directive(s)

1

Element

Answers to
fundamental
questions

Area

Current
Status

Exceptions (Optional)
#
Description

Avoid

Use

2

Emerging

1
2

The Directives /
fundamental questions
The instructions

4. Background
Information:

24
Level 3: Document Content −The Directive Format
Patterns
today

Levels

1. Subject

Gap
exists?

Quick
hits

Start

2. Introduction:
3.Directive Table:
The
Directive(s)

1

4
Strategy [Policy | Direction | Standard | Guideline | ... ]
Element

Answers to
fundamental
questions

Area

Current
Status

Exceptions (Optional)
#
Description

Avoid

Use

Emerging

2

1
2

4. Background
Information:

3

Highly concentrated background information for readers
familiar with the subject
Why it makes sense to follow the directives

3
4

The Directives /
fundamental questions
The instructions
Background information /
reasoning
Importance

Additional information for those less familiar with the
subject.

25
Level 3: Importance of Instructions / Governance
4

Deviation Approval

Levels

(Example: Enterprise Level Applicability)

Patterns
today

Gap
exists?

Quick
hits

Directive

Minimum

Maximum

Policy

Company Technical Authority +
Global Executive

Company Body

Strategy

Company Technical Authority +
Global Senior Manager

Company Technical Body

Direction

Technical Authority + Senior
Manager

Geography Oversight
Body or Subject
Matter Expert Body

Standard
and Rule

Technical Leader + Manager

Subject Matter Expert Body

Employee

Start

Employee

Guideline

Case study: Wanted governance;
in production for a number of documents
26
Level 3: Importance of Instructions and Delegation
4

Deviation Approval

Levels

(Example: Enterprise Level Applicability)

Patterns
today

Gap
exists?

Quick
hits

Directive

Minimum

Maximum

Policy

Company Technical Authority +
Global Executive

Company Body

Strategy

Company Technical Authority +
Global Senior Manager

Company Technical Body

Direction

Technical Authority + Senior
Manager

Geography Oversight
Body or Subject
Matter Expert Body

Standard
and Rule

Technical Leader + Manager

Subject Matter Expert Body

Employee

Start

Employee

Guideline

Wanted governance;
in production for a number of documents
27
Level 3: Instruction Styles
2

Levels

Patterns
today

Gap
exists?

Quick
hits

Start

For predictable situations
“If situation = X, then do Y.”

For difficult to predict/unpredictable situations
“If situation ≈ X, this is the boundary within which to
make decisions. Here is why we think it is beneficial for
you, your team, and your clients.”

28
Level 3: Guided Self-Organisation
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Employees can make decisions for
the situation at hand.
Yet sufficient direction to act as one
organisation, heading one
direction.
Executives/senior management can
concentrate on important matters

29
Level 3: Results
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

• A boost in value compared to Level 2
• Meaning, importance, and smart knowledge made it
to the other side
• Projects that became successful
• Contribution to business growth
Organisational Intelligence

30
Today: Some Branches/Companies Have Effective Solutions
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Did you know?
The United States military has replaced the
old command and control by a new doctrine
and support environment, enabling local
commanders to make the decisions for the
situation at hand.
A form of guided self-organisation

31
Today: Common Patterns
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Document
Management
System (DMS)

Communities of
Practice (CoPs)

Wikis, community
tools and so on

32
Today: Common Patterns
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Initial
enthusiasm
gone

Document
Management
System (DMS)

5, 10, or 30 search
hits for the same or
similar documents

DMS has created
an information
overload!

Communities of
Practice (CoPs)

Wikis, community
tools and so on

33
Today: Common Patterns
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Initial
enthusiasm
gone

Document
Management
System (DMS)

5, 10, or 30 search
hits for the same or
similar documents

DMS has created
an information
overload!

Communities of
Practice (CoPs)

Most of the time
wasted on
‘convincing’ efforts

Insufficient output

Wikis, community
tools and so on

Outdated
information, What
can I trust?

Productivity down

42 common
issues
34
Does a Communication Gap Exist in Your Organisation?
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Start at the coffee table
• Collect patterns of cross-organisational communication issues
− Check for the 42 common issues

• Try to identify the real problems hiding behind
– Complaints and finger pointing
– Cultural matters

• Try to get cost guesstimates
• Don’t forget to collect what works!

35
Does a Communication Gap Exist: Publications
Levels

White Paper: Bridging the Gap…

Patterns
today

Gap
exists?

Quick
hits

Start

Guided Self-Organisation

36
Quick Hit Cost Savings Opportunity: Improvement Initiatives
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Communication-related projects, initiatives, and operational tasks
•
•
•
•
•

Strategies – policies – standards – guidelines
Intranet link-through portals
Governance – compliance
Quality management
Control efforts
Lack of attention to the
issues fuelling the
communication gap?

Savings Opportunity

37
Quick Hit Cost Savings Opportunity: Level 1−Quick Access
Enterprise−level directives and guidelines

Levels

Patterns
today

Gap
exists?

Quick
hits

Start

38
Getting Started: Creating Priority
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Blog Post:
Tired of all of These CostSaving Initiatives That Keep
Hitting Us?

See
• Highest-impact problem
2 in part II
• Healthcheck

39
Getting Started: Questions
Levels

Patterns
today

Gap
exists?

Quick
hits

Start

Questions
Initial
enthusiasm
gone

• How pressing is the matter?

• How can we move from today’s
situation to the desired situation
with the least amount of effort
and cost?
• What will be the situation in 1, 3
and 5 years if the gap still exists?

Document
Management
System (DMS)

5, 10, or 30 search
hits for the same or
similar documents

DMS has created
an information
overload!

Communities of
Practice (CoPs)

Most of the time
wasted on
‘convincing’ efforts

Insufficient output

Wikis, community
tools and so on

Outdated
information, What
can I trust?

Productivity down

42
common
issues

40
Getting Started: Options
Levels

Thanks, I know
how to explore
the opportunity.

Patterns
today

Gap
exists?

Quick
hits

Start

I want to move forward quickly.
How can I learn more?

I want to make cost savings and
service improvement happen AS
SOON AS POSSIBLE.

Training Services

Support Services

Constructive Dialogue: Introduction

Quick Start Course+ (in-house)

Quick Start Course+

Constructive Dialogue:
Introduction (in-house)
Strategy Development

More…

More…
41
Summary
Huge Opportunity is Waiting to be Unlocked
You can be the one igniting it or making it happen

Questions, Feedback & Suggestions:
Leading in a Complex Environment

eugen@comdys.com
www.comdys.com

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Organisational Intelligence -Introduction

  • 2. What is Preventing Knowledge From Being Shared and Used? • • • • • • • • • • • Outdated information Too many WebPages to use Difficulty to find information when needed Can I trust the information? Silo behaviour Different cultures Lost lessons learned 2
  • 3. Case Study: EDS EDS had a superior business model Founded in 1962 by Ross Perot, EDS grew to a global IT services provider of 139,000 employees by 2008, when it was taken over by Hewlett Packard. Management was able to direct the company with a handful of documents Human tasks were transferred into software tools and processes Page 3
  • 4. Management Was Able to Direct the Company With a Handful of Documents These policy and standards documents contained the concentrated knowledge of the top experts of EDS • “Use”, “Avoid”, “Emerging” and why it made sense • Process descriptions of half a page Page 4
  • 5. Human Tasks Were Transferred into Software Tools and Processes As IT advanced human tasks were automated through software tools • Email, workflow, intranet • Governance, service management (ITIL), project management The rate of speed at which business was done increased to unprecedented levels Page 5
  • 6. Improvement Needs from the Field, as well as Offerings, Directives and Guidelines from Central Organisations, Did Not Arrive at their Destinations Page 6
  • 7. While Growing Rapidly, the Information Traffic Exploded • The handful of mainframes that filled data centres were replaced by thousands of servers. 1,000s • The handful of policy and standards documents became thousands of documents. • Half a page process descriptions became documents of many pages. 5 1990 1995 2000 2005 Page 7
  • 8. Critical Information Got Lost Central organisations Vision, strategy, innovation Policies, standards, instructions Service offerings Client needs Lessons learned Innovation Local organisations Page 8
  • 9. Critical Information Got Lost Vision, strategy, innovation Central organisations Policies, standards, instructions Service offerings Experience Importance Smart knowledge 42 issues Meaning Importance High-impact knowledge Client needs Lessons learned Innovation Local organisations Page 9
  • 10. Critical Information Got Lost – Implications Most of the information was available, but could not be found when needed. • Decisions made without access to quality information • Best practices missing critical inputs to their processes • Decreased project success rates Weakening Competitive Position Page 10
  • 11. A Widening Communication Gap Between central organisations and the field 11
  • 12. Exceptional Opportunity is Waiting to be Unlocked You can be the one igniting it or making it happen Unlocking Enterprise Knowledge Creating Organisational Intelligence 12
  • 13. Exceptional Opportunity is Waiting to be Unlocked You can be the one igniting it or making it happen Implementation levels per case study Patterns seen in organisations today Does the gap exist in your organisation? Quick Hits Getting Started 13
  • 14. Guided Self-OrganisationTM Bridged the Gap Between Central Organisations and the Field, Preventing Costly Mistakes and Freeing Agendas from Troubleshooting 14
  • 15. Implementation Levels Levels Patterns today Gap exists? Quick hits Starting Level 3 − Guided Self-Organisation: Integrate CoPs1 into Governance Level 2: Improve the knowledge, with the help of CoPs1 Level 1: Provide quick access to relevant information 1 Communities of Practice 15
  • 16. Level 1: Quick Access to Relevant Information Levels • One user-friendly layout Patterns today Gap exists? Quick hits Start 16
  • 17. Level 1: Results Levels Patterns today Gap exists? Quick hits Start • Finding a document was a matter of a few mouse clicks. • Colleagues didn't waste time reading old documents. • The excuse “We could not find document ABC,” did not work anymore. 17
  • 18. Level 2: Improve the Relevant Information with the Help of CoPs Levels Patterns today Gap exists? Quick hits Start Community tools connected the colleagues • A central directory • Online discussion groups • Open distribution lists • A by-invitation-only email distribution list for technical leaders 18
  • 19. Level 2: Improve the Relevant Information with the Help of CoPs CoP’s contributed to offerings, directives, and guidelines, and published improvement needs. Levels Patterns today Gap exists? Quick hits Start 19
  • 20. Level 2: Results Levels Patterns today Gap exists? Quick hits Start • Experts found each other • It became easier to get local needs accepted by central organisations • Colleagues liked to contribute and use the information. 20
  • 21. Level 3: Guided Self-Organisation – Integration into Governance Levels Patterns today Gap exists? Quick hits Start “How can we see that the new directives are executable in Europe?” For 30,000 European Colleagues Company Council CoPs Global Technical Forum Central Organizations European Applications Council Application Dev.Forum Testing Forum Forum Etc. European Infrastructure Council European Security Council UNIX Forum Storage Forum Network Forum Etc. Data Security Forum Audit Forum Etc. 21
  • 22. Level 3: Guided Self-Organisation – Integration into Governance Levels Patterns today Gap exists? Quick hits Start CoP’s approved flags 22
  • 23. Level 3: Document Content −Common Questions Levels Patterns today Gap exists? Quick hits Start For optimum effect, how do the instructions have to look like? Document Owner Perspective 1 Target Audience Perspective What are the fundamental questions that exist in the field? 2 What exactly is it I’m expected to be compliant with? 3 What is the reasoning behind it so I can explain to my management and to my customers? 4 How important is the instruction? Who can approve deviation? Traditional Approach: • Define the strategy, standard and so forth • Communicate the definitions • A most boring subject… 23
  • 24. Level 3: Document Content −The Directive Format Patterns today Levels 1. Subject Gap exists? Quick hits Start 2. Introduction: 3.Directive Table: The Directive(s) 1 Element Answers to fundamental questions Area Current Status Exceptions (Optional) # Description Avoid Use 2 Emerging 1 2 The Directives / fundamental questions The instructions 4. Background Information: 24
  • 25. Level 3: Document Content −The Directive Format Patterns today Levels 1. Subject Gap exists? Quick hits Start 2. Introduction: 3.Directive Table: The Directive(s) 1 4 Strategy [Policy | Direction | Standard | Guideline | ... ] Element Answers to fundamental questions Area Current Status Exceptions (Optional) # Description Avoid Use Emerging 2 1 2 4. Background Information: 3 Highly concentrated background information for readers familiar with the subject Why it makes sense to follow the directives 3 4 The Directives / fundamental questions The instructions Background information / reasoning Importance Additional information for those less familiar with the subject. 25
  • 26. Level 3: Importance of Instructions / Governance 4 Deviation Approval Levels (Example: Enterprise Level Applicability) Patterns today Gap exists? Quick hits Directive Minimum Maximum Policy Company Technical Authority + Global Executive Company Body Strategy Company Technical Authority + Global Senior Manager Company Technical Body Direction Technical Authority + Senior Manager Geography Oversight Body or Subject Matter Expert Body Standard and Rule Technical Leader + Manager Subject Matter Expert Body Employee Start Employee Guideline Case study: Wanted governance; in production for a number of documents 26
  • 27. Level 3: Importance of Instructions and Delegation 4 Deviation Approval Levels (Example: Enterprise Level Applicability) Patterns today Gap exists? Quick hits Directive Minimum Maximum Policy Company Technical Authority + Global Executive Company Body Strategy Company Technical Authority + Global Senior Manager Company Technical Body Direction Technical Authority + Senior Manager Geography Oversight Body or Subject Matter Expert Body Standard and Rule Technical Leader + Manager Subject Matter Expert Body Employee Start Employee Guideline Wanted governance; in production for a number of documents 27
  • 28. Level 3: Instruction Styles 2 Levels Patterns today Gap exists? Quick hits Start For predictable situations “If situation = X, then do Y.” For difficult to predict/unpredictable situations “If situation ≈ X, this is the boundary within which to make decisions. Here is why we think it is beneficial for you, your team, and your clients.” 28
  • 29. Level 3: Guided Self-Organisation Levels Patterns today Gap exists? Quick hits Start Employees can make decisions for the situation at hand. Yet sufficient direction to act as one organisation, heading one direction. Executives/senior management can concentrate on important matters 29
  • 30. Level 3: Results Levels Patterns today Gap exists? Quick hits Start • A boost in value compared to Level 2 • Meaning, importance, and smart knowledge made it to the other side • Projects that became successful • Contribution to business growth Organisational Intelligence 30
  • 31. Today: Some Branches/Companies Have Effective Solutions Levels Patterns today Gap exists? Quick hits Start Did you know? The United States military has replaced the old command and control by a new doctrine and support environment, enabling local commanders to make the decisions for the situation at hand. A form of guided self-organisation 31
  • 32. Today: Common Patterns Levels Patterns today Gap exists? Quick hits Start Document Management System (DMS) Communities of Practice (CoPs) Wikis, community tools and so on 32
  • 33. Today: Common Patterns Levels Patterns today Gap exists? Quick hits Start Initial enthusiasm gone Document Management System (DMS) 5, 10, or 30 search hits for the same or similar documents DMS has created an information overload! Communities of Practice (CoPs) Wikis, community tools and so on 33
  • 34. Today: Common Patterns Levels Patterns today Gap exists? Quick hits Start Initial enthusiasm gone Document Management System (DMS) 5, 10, or 30 search hits for the same or similar documents DMS has created an information overload! Communities of Practice (CoPs) Most of the time wasted on ‘convincing’ efforts Insufficient output Wikis, community tools and so on Outdated information, What can I trust? Productivity down 42 common issues 34
  • 35. Does a Communication Gap Exist in Your Organisation? Levels Patterns today Gap exists? Quick hits Start Start at the coffee table • Collect patterns of cross-organisational communication issues − Check for the 42 common issues • Try to identify the real problems hiding behind – Complaints and finger pointing – Cultural matters • Try to get cost guesstimates • Don’t forget to collect what works! 35
  • 36. Does a Communication Gap Exist: Publications Levels White Paper: Bridging the Gap… Patterns today Gap exists? Quick hits Start Guided Self-Organisation 36
  • 37. Quick Hit Cost Savings Opportunity: Improvement Initiatives Levels Patterns today Gap exists? Quick hits Start Communication-related projects, initiatives, and operational tasks • • • • • Strategies – policies – standards – guidelines Intranet link-through portals Governance – compliance Quality management Control efforts Lack of attention to the issues fuelling the communication gap? Savings Opportunity 37
  • 38. Quick Hit Cost Savings Opportunity: Level 1−Quick Access Enterprise−level directives and guidelines Levels Patterns today Gap exists? Quick hits Start 38
  • 39. Getting Started: Creating Priority Levels Patterns today Gap exists? Quick hits Start Blog Post: Tired of all of These CostSaving Initiatives That Keep Hitting Us? See • Highest-impact problem 2 in part II • Healthcheck 39
  • 40. Getting Started: Questions Levels Patterns today Gap exists? Quick hits Start Questions Initial enthusiasm gone • How pressing is the matter? • How can we move from today’s situation to the desired situation with the least amount of effort and cost? • What will be the situation in 1, 3 and 5 years if the gap still exists? Document Management System (DMS) 5, 10, or 30 search hits for the same or similar documents DMS has created an information overload! Communities of Practice (CoPs) Most of the time wasted on ‘convincing’ efforts Insufficient output Wikis, community tools and so on Outdated information, What can I trust? Productivity down 42 common issues 40
  • 41. Getting Started: Options Levels Thanks, I know how to explore the opportunity. Patterns today Gap exists? Quick hits Start I want to move forward quickly. How can I learn more? I want to make cost savings and service improvement happen AS SOON AS POSSIBLE. Training Services Support Services Constructive Dialogue: Introduction Quick Start Course+ (in-house) Quick Start Course+ Constructive Dialogue: Introduction (in-house) Strategy Development More… More… 41
  • 42. Summary Huge Opportunity is Waiting to be Unlocked You can be the one igniting it or making it happen Questions, Feedback & Suggestions: Leading in a Complex Environment eugen@comdys.com www.comdys.com