internet-telecom convergence from the animism imaginaire to an experience roadmap from bigdata/AI/Machine capabilities, from Nokia, 2006

1. Animism as meta design
From imaginaire to roadmap
Remy Bourganel | Communauté d’innovation Renault | © 2014

2. Remy Bourganel | Communauté d’innovation Renault | © 2014
0. Context
We’ve all been like Calvin with Hobbes
Titre

3. Remy Bourganel | Communauté d’innovation Renault | © 2014
0. Context
About animism
Winnicott: an extension of the mother through transitional objects and transitional spaces
Piaget and Freud: a structuring ability to appropriate the world, decreasing from childhood to adulthood.
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In animist tribes: a growing ability to become wise, seeking for an harmonious relationship with the world.
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Bruno Latour: a capacity to ‘animate the world’, without cartesian duality.
Nurit Bird-David: a relational epistemology. That is self-identity among animists is based on their relationship with others.
Therefore animists identify themselves to the world, both as within and appart.
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In any case, this is a transformation process building on relationships and interdependancies.

4. Remy Bourganel | Communauté d’innovation Renault | © 2014
1. Engage
Nokia, 2006
Anticipates a potential disruption from the combination of increasing number of embedded sensors
in smartphones, and the internet-telecom convergence leading towards integration of data as fluids.
Aims at exploring emerging meanings of connecting people in this context.
The Nabaztab, and the Finish tradition lead to explore animism as a key to innovate within these new
conditions.
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The ambition is not to develop AI, an embedded spirit, or to enchant (in the sense of magic), but to enchant to engage.
In that respect, it was about exploring new metaphors for emerging experiences, and be inspired by some manifestation
transforming/evolutive experiences.
Engage in new relationships, in new experiences, and develop autonomy progressively.
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The aim was to deliver an actionable translation of animism, as a generative tool, as well as a guidance in the form
of principles and experience qualities, a roadmap.
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This work was co-lead with Nicolas Geraud, @ InProcess at the time.

5. Remy Bourganel | Communauté d’innovation Renault | © 2014
2. Take it from the experience perspective

6. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the experience framework

7. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the experience framework

8. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the experience framework

9. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the experience framework

10. Remy Bourganel | Communauté d’innovation Renault | © 2014Remy Bourganel | Chaire des imaginaires | © 2013
3. Create the experience framework, axis
Remy Bourganel | Communauté d’innovation Renault | © 2014

11. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, metaphor as design space

12. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, submetaphor as design space

13. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, submetaphor as design space

14. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, submetaphor as design space

15. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, design card

16. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, design card, intro video

17. Remy Bourganel | Communauté d’innovation Renault | © 2014
3. Create the framework, design card, description

18. Remy Bourganel | Communauté d’innovation Renault | © 2014
4. Stimulate concepts generation+classification techno/usage

19. Remy Bourganel | Communauté d’innovation Renault | © 2014
5. Concepts ranking and clustering experience suites

20. Remy Bourganel | Communauté d’innovation Renault | © 2014
5. Concepts integration in scenario building

21. Remy Bourganel | Communauté d’innovation Renault | © 2014
6. Define where to ground the animist experience on?

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6. Ground: Connecting people 2.0 > seed, the addressbook 2.0

23. Remy Bourganel | Communauté d’innovation Renault | © 2014
7. Seed, living addressbook, set of experience spaces

24. Remy Bourganel | Communauté d’innovation Renault | © 2014
7. Concepts integration, how, experience forms

25. Remy Bourganel | Communauté d’innovation Renault | © 2014
7. Seed, living addressbook, design principles and roadmap