In order to make informed decisions about your website, you need an understanding of what content you have and whether or not it’s any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations will work, and if your new-and-improved content will put you ahead of the competition? Hello, competitive analysis! A competitive analysis of web content is an assessment of competing websites based on your content goals.
In this session, learn how to evaluate what web elements work well for other higher ed institutions, what problems you want to avoid, and how you can innovate. There are many examples of great content in higher ed, but there are likely more examples of poor quality content. A competitive analysis will help you stay on the winning side.