Talk at Semiofest 2013. June 1st. Barcelone, Spain.

1. Semiotics,
software
and
media visualization
E. Reyes
Associate Professor, Université de Paris 13
ereyes.net
Conference at Anaglifos Art Factory, Barcelona, Spain, on June 1st.
Semiofest 2013
Coordinator: Gabriela Pedranti

3. Lev Manovich Jacques Fontanille
Media
visualization
Scientific
imagery

4. Media visualization?
visualize large amounts of visual media
observe patterns of time
analyze culture

5. Scientific imagery?
allows to see the invisible
occurs within a scientific argument
requires scientific experience + taking decisions

6. Image plot of Van Gogh production
ImagePlot, Lev Manovich, 2009

7. Car-Parrinello Simulations of Biological Systems
Michele Cascella, c. 2004

8. Expression plane Content plane
transducting measurements of
material elements
produced by direct interpretation
during exploration

9. 3. Visual experience 4. Sensory experience
1. Scientific experience2. Conceptual experience
allows the creation of
contributes to
referential illusion
5. Practical experiencevisual transduction
device
intervention in

10. The invisible of
visual media?
• Visual features
• Spatial and temporal patterns
• Software operations

11. 389 types of visual features data
FeatureExtractor, Lev Manovich, 2011

13. A sequence from Game of Thrones entry titles

14. Average brightness of 150 frames from the sequence
ImageJ, E. Reyes, 2012

15. 3D motion structure model
ImageToObject, E. Reyes, 2013

16. Motion structure printed
E. Reyes, 2013

17. Software operations
Expression plane Content plane
Architectonic Space Semantic Space

18. Adobe Photoshop 1.0, Thomas & John Knoll, 1990

19. What is the structure of retouching a photo?
the cycle

20. ...what if we go outside Photoshop?

21. Context Free, Chris Coyne, 2005-today Pd, Miller Puckette, 1996-today

22. Which are the lessons, practically?
Use legends and other metadata
[ layers of interpretative codes ]
Assemble a narrative
[ it’s the skeleton of an argument ]
Don’t panic if your images foster “mundane” readings
[ they are useful for scientific dissemination ]
Search for different visual configurations
[ welcome to the society of software ]
Document the scientific experience
[ it’s background for conventions and visual experience ]

23. Thank you for your attention
// ereyes.net