This is the presentation I made during the first ever Agile Marketing Meetup in Shanghai. It is a quick introduction to Agile Marketing, its principles and why we should care in an ever-changing marketing environment.
6. The speed of change
Proliferation of new channels
New Tools are available for tracking
New versions of products are being shipped
7. The speed of response
Competitor’s Actions
Brand damaging event
Newsjacking opportunity
8.
9. Volatile, vocal, connected, demanding
Shorter attention span
Controls the buying process
Has more perspectives than ever before
Wants consistent communication across all
channels
10.
11. Time to market too long
Strict schedules and well-oiled
campaigns
Still anchored in long-term planning
Meanwhile,
Budgets are under pressure
ROI expectations are higher
Time to market must be shorter