Making Extension Content Discoverable: A 3-year evaluation
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Making Extension Content Discoverable: A 3-year evaluation
- 1. MAKING EXTENSION CONTENT DISCOVERABLE A THREE-YEAR EVALUATION OF DIGITAL COMMUNICATION AND SOCIAL MEDIA TOOLS Eli Sagor@esagor, esagor@umn.edu
- 2. Outline Intro Tools: why, how, outcomes Discussion Multitaskers: http://z.umn.edu/UKROI
- 3. Extension and the Land Grant System Demonstrating practical applications of research, improved technology
- 4. Workshops
- 5. Workshops John Peterson photo
- 8. Two-step Flow Model: Limited access to information Source: Watts & Dodds 2007, J. Consumer Research
- 9. It’s a networked world Source: Watts & Dodds 2007, J. Consumer Research
- 11. Objectives Content discoverability Awareness of Extension Add value to other Extension offerings Learn!
- 13. Tools Social media Monthly email update Discussion board Oak wilt status widget Google calendar News headlines
- 14. Social media objectives Discoverability: Increase content visibility Content automatically publishes from site to Twitter and Facebook Live and scheduled tweets about core content, events, news, etc.
- 15. Social Media http://twitter.com/MyMNwoods http://z.umn.edu/MMWfb
- 16. Social Media: ROI Investment: 1-5 hrs/wk (variable) spent scheduling, responding, posting Return: More accessible to next generation?Handy, versatile tool. Net: Slightly positive?
- 17. Email Update objectives Awareness Adding value to other offerings:WebinarsWorkshops
- 19. Email Update: ROI Investment: $22 and 6-12 hrs/mo Return: Huge increase in site traffic. Increases awareness of upcoming events, content Net: Slam-dunk
- 21. Discussion Board objectives Easy point of contact Reply takes about as long as an email, but viewed by hundreds. Anonymous, accessible.
- 22. Everyone a teacher, everyone a learner
- 24. Discussion Board: ROI Investment: Expectation of response…? Return: Variable. Net: Not sure we know yet.
- 25. Oak Wilt “Widget” Embeddable anywhere Automatically updates Links to our oak wilt page
- 26. When they need information, will they know we exist? Creative Commons licensed Flickr photo byC.K. Hartman
- 28. Discoverable: Oak wilt widget on DNR
- 29. Oak Wilt Widget: ROI Investment: A bit of stress Return: The widget accounts for 61% of all views of the oak wilt status page. Of these viewers,45% go on to view other content Consolidates oak wilt info, helps partners Net: Slam-dunk
- 30. Google Calendar, RSS feeds Encourage other orgs to display our content
- 33. The big picture Incremental changes: One step at a time Focus on adding value to other offerings
- 34. Workshops Peter Smallidge, Cornell Cooperative Extension
- 35. Websites
- 36. Cost 15-30% of one Extension educator’s time + $300-500 / yr Initial site development: $~10K (2007, 2009)
Notes de l'éditeur
- Increasing expectations and declining resources leave us with our hands full at times. We need to help learners squeeze every ounce of value out of the work we put in.
- More people are online every year. We need to be there when they go looking.
- Collaborative learning: New opportunities