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Linkedin for your business powerpoint presentation 2010
1. Are you? spired vested volved Speakers: Ellen Schmid, Virtual Reference Librarian Peggy Carlson, Assistant Director Jamie Weaver, Marketing and Outreach Coordinator Presentation created by Ellen Schmid
2. Are you spired? “Everyone is now an entrepreneur, whether they recognize it or not.” Reid Hoffman, cofounder LinkedIn
3. LinkedIn Factsheet by LinkedIn 70 million users in 200 countries A new member joins LinkedIn approximately every second, and about half of the members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Mission Statement (in part): “to connect the world’s professionals to make them more productive and successful.”
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6. Creating your own social media plan (like a business plan) can help you decide which social media tools are right for you. http://developies.files.wordpress.com/2009/10/socialmedialandscape.jpg
15. Identify any additional tools, expertise, personnel, and a source for them that you would need to implement your social media strategy
16. Implement a program of social media analyticsExcerpted from program How Social is Your Website? Getting Started with Social Media Optimization and Metrics, Internet Librarian 2009
20. Are you vested? “A networker likes to meet people. I don’t. I like accomplishing things in the world. You meet people when you want to accomplish something.” Reid Hoffman, cofounder LinkedIn
21. Before you can harness the power of LinkedIn,you need to be invested in completing your profile Upload a current photo You need to list three recent jobs Complete your educational facts Receive three recommendations Chances are you will need to ask for these Add your executive summary and your specialties
22. You will also need to edit your public profile settings to control your display
26. When selecting a photo of you Keep it professional and current But don’t be afraid to customize it if you feel comfortable Great examples of professional and creative Creative but a more little risky
27. About Recommendations LinkedIn lets you receive (and give) recommendations You should strive to receive at least 5 endorsements (remember you need 3 to have a completed profile) Try to get recommendations from a variety of people, 3-5 sentences in length Remember—RECOMMEND OTHERS! They will return the favor!
33. Enhance your profile with applications LinkedIn Applications enable you to enrich your profile, share and collaborate with your network. Applications are added to your homepage and profile. Full listing of applications found at http://www.linkedin.com/static?key=application_directory&trk=hb_side_apps
35. Are you volved? “And they don't realize that the real way connections happen is by meeting people through other people you already know and trust. Then it's a much easier conversation.” Reid Hoffman, cofounder LinkedIn, interviewed about "Big Deals" he made in business. Full interview found at http://www.forbes.com/2009/10/15/linkedin-career-networking-intelligent-technology-connections.html
38. Your “connectivity” prowess Who should you connect with? LinkedIn offers you the ability to start with importing contacts from your email accounts You can tap into past or present colleagues based on job positions listed in your profile You can search for fellow classmates And the wildcard feature “people you may know” (kind of like looking through old yearbooks)
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40. Before you start connecting… Give some thought to it—this is not like Facebook where high numbers signify popularity 500+ shows even for “open networkers” or “windmill networkers Read the person’s Contact Settings “Interested In” selections and respect it When sending an invitation, personalize it. Don’t just use the form letter. BEWARE sending invitations to someone who really doesn’t know you or care to If in doubt, or if the person is two tiers away from you, ask for an introduction or send an email. (Do this sparingly, your free account only comes with 5 at one time.)
41. 6 Degrees (okay just 4) of separation 1st degree trusted colleagues, classmates, friends Contact Settings Interested In career opportunities consulting offers new ventures job inquiries expertise requests business deals reference requests getting back in touch 2nd degree are trusted colleagues of your 1st degree contacts 3rd degree trusted colleagues of your second degree contacts
42. One more connection possibility is to join LinkedIn Groups Groups on LinkedIn are “virtual groups built around people with similar backgrounds and interests.”* To join a group, do a group search, look at group profiles and select. The groups logo will appear on your profile Besides the value of being connected to more people, they also have Discussion Boards, News Boards, Job postings, etc. Start your own group and help increase your customer base! *Neal Schaffer, from Understanding, Leveraging & Maximizing LinkedIn
52. Link up with us! Peggy Carlson Assistant Director 630-232-0780 x273 http://www.linkedin.com/in/peggycarlson pcarlson@geneva.lib.il.us Ellen Schmid Virtual Reference Librarian 630-232-0780 x248 http://www.linkedin.com/in/ellenschmid eschmid@geneva.lib.il.us http://twitter.com/schmidellen Jamie Lyn Weaver Marketing and Outreach Coordinator 630-232-0780 x278 LinkedIn profile: Jamie Lyn Weaver jlweaver@geneva.lib.il.us Geneva Public Library District 630-232-0780 main number Follow us on LinkedIn and Twitter Like us on Facebook Text GPLD to 66746; email your questions to vref@geneva.lib.il.us http://www.geneva.lib.il.us
