1. Smart Business & Better EventsSustainability Workshop – Estoril Congress Centre29 September 2011 Michael LuehrsMCI Group and President Elect, GMIC Andrew WalkerEco-Efficient Events and Director, GMIC

2. Step by Step Approach “The man who removes a mountain begins by carrying away small stones.” ~ Chinese Proverb

3. Self Assessment How would you rate your understanding of sustainable event management processes? Sustain-a-what? (very low) I know they exist (low) I have studied but not implemented (ok) I have implemented the basics (good) I should be teaching this session (excellent)

4. Ice Breaker Introduce yourself and your company Rate your understanding of sustainable event management processes – self assessment Share one key takeaway from this morning’s session Tell us what you want to get out of this workshop

5. Agenda

6. Ground rules  Keep an open mind Participate and share your ideas (one at a time, please) There are no bad ideas (supportive environment) Have fun!

7. Goals for the session Participants will: Understand the principles of sustainability List three reasons why sustainable events are good business Be able to name the 3 emerging event sustainability standards and how they work together Learn a 4 step approach to getting started Identify at least 3 actions planners and suppliers can take to make their event more sustainable

8. THINKdifferently

9. Sustainability Fundamentals

10. Sustainable Development Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs

11. Triple Bottom Line

12. ROI: The Business Case Brand value and reputation Employees and future workforce Operational effectiveness Risk reduction and management Direct financial impact Organisational growth Business opportunity http://www.bitc.org.uk/resources/publications/the_business_case.html

13. Green vs Sustainable Terms often used interchangeably Convention Industry Council defines green meetings as incorporating environmental considerations to minimize its negative impact on the environment Sustainable meetings and events include social and economicconsiderations as well

14. The Big Squeeze Declining resources Sustainable Supply A Sustainable Future Sustainable Demand Current Reality Increasing resource consumption

15. Sustainability Explained We showed a short video ‘Sustainability in Two Minutes’ by The Natural Step, which can be viewed here: http://www.youtube.com/watch?v=FFCNCQleCuk

16. Sustainability Principles I. Reduce dependence on fossil fuels and heavy metals II. Reduce use of synthetic chemicals that persist in nature III. Reduce our destruction of nature and natural processes IV. Help people to meet their basic human needs

18. Trends in Green Event Management

19. No Longer a Trend

20. Growth in Measurement and Reporting Over 81% of companies report CSR on their websites Over 2000 companies produce a GRI compliant report Over 30 governments now enforce or are planning on mandatory CSR reporting France, Denmark, Sweden, Norway, Spain all require disclosure on state owned companies Investors demanding CSR reporting The crisis has increased focus

21. Associations: Social Responsibility

22. Buyer Demand 80% of buyers have taken environmental results into account when organising an event 2010 IMEX 7th Annual Survey of Buyers

23. E PlurbusUnum Collaboration : ALIGN

24. Event Sustainability Standards

30. How to Get Started

31. Systems Thinking Vision Strategy Actions Results

32. Event Sustainability System Vision Strategy Actions Results

33. Sustainability Policy What is your sustainability vision? What are you doing right now to achieve it? How will you know when you’ve arrived at the vision? Vision

34. Strategy Takeone step at a time

35. Set Goals Actions Waste Energy Water Air Quality Procurement Community Partners Staff Management/Policy Communication

36. Measure Success (and learning!) Results

37. Event Sustainability System Vision Strategy Actions Results

39. How are you feeling?

40. Sustainable Power Break

41. Agenda

42. Engaging your Partners

43. Destination Meeting Venue Communications On-Site Office Hotels Plan Food & Beverage Audio Visual & Production Exhibits Transport

44. Group Activity Table teams Consider scenario (next slide) Brainstorm sustainable event actions for your assigned area Report out to group Discussion

45. Scenario International Association Annual Meeting 5 days 2200 attendees 3 hotels + main congress centre Key Events: Welcome Reception, General Meeting and Plenary Session, Evening Poster Session Reception, Awards Gala Dinner, Student/Industry/Faculty Luncheon 350+ small sessions, including technical sessions and committee meetings Currently no sustainable practices put in place

47. Why Measure? What do you currently measure in your business? How do you gauge your success? Do you find measurement helpful?

48. Too Busy to Measure?

49. Measurement and Reporting Validate your Sustainability Efforts

50. Avoid Greenwashing

51. Destination Meeting Venue Communications On-Site Office Accommodations Measure Food & Beverage Transportation Audio Visual & Production Exhibits

52. KPI – Key Performance Indicators

53. KPI Example

54. Focus on Continuous Improvement

55. Sustainable Event Measurement Tool http://mpi.sustainableeventtool.com

56. Events: Reporting

58. Case Studies in Sustainable Events

59. Case Studies We did not end up having time during the Estoril workshop to share any case studies with participants. However, here are a few links to case studies available free online: http://lessconversationmoreaction.com http://greenmeetings.info http://meetgreen.com http://positiveimpactevents.co.uk

60. Additional Resources and Tools

61. Useful Links Green Meeting Industry Council (GMIC): http://www.greenmeetings.info The Natural Step: http://www.naturalstep.org BS 8901: http://www.bsigroup.co.uk/en/Assessment-and-Certification-services/Management-systems/Standards-and-Schemes/BS-8901/ ISO 20121: http://www.iso.org/iso/iso_technical_committee.html?commid=598436 APEX/ASTM: http://www.conventionindustry.org/StandardsPractices/GreenMeetings/APEXASTM.aspx Global Reporting Initiative (GRI): http://www.globalreporting.org/ReportingFramework/SectorSupplements/Events CopenhagenSustainableMeetingsProtocol: http://www.csmp.dk Live the Deal: http://www.livethedeal.com/ UN Global Compact: http://www.unglobalcompact.org UNEP Green Meetings Guide http://www.greeningtheblue.org/resources/meetings Sustainable Event Measurement Tool (SEMT) http://mpi.sustainableeventtool.com Eventberry Tool http://eventberry.com MeetGreen®http://tools.meetgreen.com

63. Closing Remarks and Discussion

64. Recap: Goals for the session Participants will: Understand the principles of sustainability List three reasons why sustainable events are good business Be able to name the 3 emerging event sustainability standards and how they work together Learn a 4 step approach to getting started Identify at least 3 actions planners and suppliers can take to make their event more sustainable

65. Self Assessment How would you rate your understanding of sustainable event management processes? Sustain-a-what? (very low) I know they exist (low) I have studied but not implemented (ok) I have implemented the basics (good) I should be teaching this session (excellent)

66. Step by Step Approach “The man who removes a mountain begins by carrying away small stones.” ~ Chinese Proverb

67. Smart Business & Better EventsSustainability Workshop – Estoril Congress Centre29 September 2011 Michael Luehrs, MCI Groupmichael.luehrs@mci-group.com Twitter.com/MichaelLuehrsLinkedIn.com/in/michaelluehrs Andrew Walker, Eco-Efficient Eventsandrew@E3strategy.co.uk Twitter.com/E3strategy LinkedIn.com/in/andrewstephenwalker