This is the slide deck that accompanied our the 501 Mission Place February webinar: Get On The Map! A Foursquare Success Story.
The recorded webinar is available to our members at: http://501MissionPlace.com
501 Mission Place: Get On The Map! February Webinar
1. Get on the map! Is The Road To Success Paved With Location Based Services? A foursquare Success Story Estrella Rosenberg Founder, Big Love Little Hearts Host, 501 Mission Place
11. We raised $25,000 in 24 hours Funding lifesaving heart surgery for 12 children!
12. Almost 1,000 people contacted their Senator or Congressman/woman and told us about it!
13. What worked? Collaborating with other groups in our cause space and asking for help Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved! Creating a microsite rich with information we wanted them to know about this campaign Being clear in what we wanted people to do Allowing people to use the hashtag where they were (foursquare, twitter or facebook) Involving people at #10NTC
14. What didn’twork? We didn’t create a way to capture all our new support. By not having a newsletter sign-up on the microsite, we put too many hurdles in place for all but the most committed of our new supporters and friends. We didn’t use a dashboard like Radian6 to get a true look at where all this activity was leading.
15. 4 Practical Tips: Use LBS as an enhancer. Use LBS as is. Use LBS with the right demographic. Use LBS to build credibility.
26. So…Is The Road to Success Really Paved With Location-Based Services?
27. BUT…. Remember that Location-Based Services are just one tool in the Social Media toolbox. Social Media is just one tool in the larger Development or Marketing toolbox. Basics must be in place first!