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Ethan McCarty Manager, IBM Workforce Enablement & Alumni Relations Intranet Editor in Chief Communicating financial results to employees
The ground rules: Regulatory compliance and then some ,[object Object],[object Object]
Potential disconnects ,[object Object],[object Object],[object Object],[object Object],[object Object]
How we’re inclined to present results Smiling spokesperson! Cheering investors! Uninterrupted bullhorn!
How results are often presented to employees…
Inconsistently
Out of context
Not at all ,[object Object]
It’s no wonder that… ,[object Object],[object Object]
Meanwhile, everyone sees everything ,[object Object],[object Object],[object Object],[object Object]
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A bit about IBM’s intranet
 
A few ways we communicate financial results to IBMers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Scorecard – quarterly results cycle ,[object Object],[object Object],[object Object],[object Object]
Dear IBMer
Profiled w3 Sample
Unit SVP Page Sample
Brand GM Page Sample
Results of the coordinated effort ,[object Object],[object Object],[object Object],[object Object]
Annual shareholder meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investor Day and Why IBM? series ,[object Object],[object Object],[object Object],[object Object]
Annual report ,[object Object],[object Object],[object Object]
Super awesome conclusion ,[object Object],[object Object]
 

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Communicating Financial results to Employees