This is the slide deck from a consulting session with C.L.I.M.B. on 11/21/2012

1. SEO For Service
Businesses
Covering Local, Organic and Inbound Link Strategies for
service businesses to gain maximum exposure.

2. What We are Covering. . .
***Warning: ALL Topics covered could be their own
presentation. This is only an overview on the best practices
for service businesses.***
 Expectations for Marketing
 Keyword Research(Should Reflect your Services)
 Geographic Areas your Targeting
 Local
 Organic

3. Marketing Expectations
 Long term Marketing
 Expect results 6 to 9 to 12 months
 Be Consistent and Persistent

4. Keyword Research
 Take time and review constantly
 Make sure you are targeting keywords
right for you business
 Take variants of the Keyword into
consideration

5. Keyword Research
 How to Use a Keyword Researching Platform

6. Keyword Research
 Things to pay attention to

7. Targeting a Geographic
 Knowing the Geographic you want to
target and how to have your marketing
reflect it.
 60% of Searches are Mobile
 Local Searches are increasing greatly!

8. Different Local Searches
 Local Search Queries “Service” + “Geo
Area”
 Geographic Search Set
 Traditional Google+Local(“Places”)
 “Localish” results

9. Different Results (Snow Removal)
 Traditional Google+Local(“Places”)
 “Localish” results

10. Local SEO (Google+Local)
 Formally -Google Places
 Be a Perfectionist
 Profile Set Up
 NAP (Name Address Phone Number)
 Citations
 Reviews!!!!!!

11. Local SEO (Google+Local)
 Profile Set Up
 Use the link Domain Email address
 Legal Name
 Local Phone Numbers
 Complete profile
thoroughly(pics, vids, categories)

12. Local SEO (Google+Local)
 NAP
 Always use for all references and listings
 Be consistent
 Be well Documented

13. Local SEO (Google+Local)
 What are Citations?
 Structured vs Unstructured
 Yelp, Manta, Yellow Pages, Yellowbot, Get
Fav……on and on
 Local Citations

14. Organic SEO for Services
 Appearances
 Organized content
 Create a Flow
 OPTIMIZE!!!!

15. Organic SEO for Services
 Be attractive and not distracting
 Use pictures and good color variation
 Sliders are good
 Trust Signals(bbb, memberships and
associations)
 Be well branded, make your consumer
remember you!

16. Organic SEO for Services
 Content = Good
 Have services well displayed above all else
 Organize your content properly to help
educate and inform
 Be easy to navigate and find what is needed

17. Organic SEO for Services
 Create steps to convert
 Understand less is more
 Calls to action
 Be easier to contact then your competition
without intrusion

18. Organic SEO for Services
 Correct intent
 Optimize your Services, and the locations you
serve
 Headings (h1,h2,h3) to prioritize your service
and area
 Have your phone number and address listed
properly for business
 Links to local pages and social media

19. DONE! Questions?