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BEST PRACTICES
TO INCREASE ONLINE SALES


 Las Vegas- Jan 2011

                SOUTHSHORE.CA
$   Brick & Mortar Retailers       LONG TAIL EFFECT =
                                        Success of online retailers
         BEST SELLERS


                                                Pure digital Retailers
               Hybrid Retailers                 No limit :
                                                MULTIPLY YOUR SUCCESS!!!




              In store         Online




                                                            #products
The STARTING   POINT for online success…
                                success…
                                      your   WEBSITE


                                     3 . Le
                                            ss is
                                    al w a
                                           ys m
                                                  ore.
                                       Do
                                        on’t l
                                              oose
                                          custo your
                                                mers
           2. Sell your                              …

           product.
           product.
                 Put info easy to
                           access
IDEAL
   structured.
Be structured.                               HOME PAGE
       Break pages into defined areas


       Use a hierarchical structure           Conventions are
                                                  your friends




            Make obvious what is clickable
Large picture         Complete Title
                        Cust.
                        Cust. Ratings
                              (diff
                               diff.
                        Price (diff. font)

                        Available colors
Related pictures

                        Products of the
Full Description        same collection
    All Features

                          IDEAL
                   PRODUCT PAGE
         Clear
  Shipping info
Sell your product.
          product.
     features?
More features?            features?
                     Less features?
Focus on info        Focus on image




                           0
Sell your product.
          product.
Many details? Make
     details?        them visible!
Sell your product.
          product.
  Many options/colors? Show
       options/colors?
               colors         them all!
Less is always more.




  Do not incite use of the   BUTTON
FOLLOW US!
Thanks to:
Steve Krug    Don’t Make me Think
Matt Balara   Flogging Design: Daily Disasters &
              Best Practices in Online Shop Design

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Improve your E-Commerce with these best practices-south shore jan 2011

  • 1. BEST PRACTICES TO INCREASE ONLINE SALES Las Vegas- Jan 2011 SOUTHSHORE.CA
  • 2. $ Brick & Mortar Retailers LONG TAIL EFFECT = Success of online retailers BEST SELLERS Pure digital Retailers Hybrid Retailers No limit : MULTIPLY YOUR SUCCESS!!! In store Online #products
  • 3. The STARTING POINT for online success… success… your WEBSITE 3 . Le ss is al w a ys m ore. Do on’t l oose custo your mers 2. Sell your … product. product. Put info easy to access
  • 4. IDEAL structured. Be structured. HOME PAGE Break pages into defined areas Use a hierarchical structure Conventions are your friends Make obvious what is clickable
  • 5. Large picture Complete Title Cust. Cust. Ratings (diff diff. Price (diff. font) Available colors Related pictures Products of the Full Description same collection All Features IDEAL PRODUCT PAGE Clear Shipping info
  • 6. Sell your product. product. features? More features? features? Less features? Focus on info Focus on image 0
  • 7. Sell your product. product. Many details? Make details? them visible!
  • 8. Sell your product. product. Many options/colors? Show options/colors? colors them all!
  • 9. Less is always more. Do not incite use of the BUTTON
  • 11. Thanks to: Steve Krug Don’t Make me Think Matt Balara Flogging Design: Daily Disasters & Best Practices in Online Shop Design