Материал воркшопа проведенного на КМБ. Тут - голосовое сопровождение: http://play.md/2098512

2. PUBLICIS
school

3. chapter I
PRESENTATIONS

4. GREAT PRESENTATIONs
are LIKE GREAT FOOD:
they’re a sum of
great ingredients

5. 1. content
2. LAYOUT
3. drama

6. 1. content
A PROPOSAL
or An idea
with A PURPOSE

7. 2. LAYOUT
A combination
OF FONTS
AND IMAGES

8. IN EVERY
PRESENTATION WE
MAKE WE SHOULD
SEEK FOR:
ELEGANCE
FOCUS
SIMPLICITY

9. 1
KEEP THE
WORD COUNT DOWN
Use fewer words and as a maximum
use no more than 40 words per slide.

10. 2
USE ONE CONCEPT
PER SLIDE
If you have three points to make, don't cram them
all on a single slide – use three separate slides.

11. 3
PICTURES ARE GREAT –
USE THEM WISELY
Large pictures look impressive.

12. Фисташки были известны ещё в доисторические времена и
тогда же начали культивироваться.
Сейчас фисташковые деревья выращивают в Иране,
Греции, Испании, Италии, США, в Турции и других
странах Средиземноморья, в Азии и Австралии, а также в
Северо-Западной Африке. Фисташковые деревья растут
также на Кавказе и в Крыму. Сегодня примерно половину
мирового количества фисташек на рынок поставляет
Турция.

13. don't be afraid to
go over the edges
of the slide
don’t write all the
words on the slide -
use it to illustrate
what you say

14. 4
SHOW THE PRODUCT
AS “SEXY” AS POSSIBLE
Check out the following examples to decide on your
own which one would sell the product better.

15. Witness the power!
Now it’s faster, more reliable
and packs a punch of power.
With state of the art integrated
software you can easily create
documents and videos of your own
without paying to other
professionals!
Dual-core processor up to 3.6GHz
Hard drive up to 2TB
256GB solid-state drive
Magic Trackpad
Apple Battery Charger

17. ASK A DESIGNER

18. GOOGLE IMAGE SEARCH
images larger than 2 MP

20. FLAT AND
COOL

21. 5
MAKE IT AS VISUAL
AS POSSIBLE
Our presentations are not intended to be shown
in annually financial report meetings – they have
to impress visually.

22. “Design is not just what it looks like and feels like.
Design is how it works”
Steve Jobs

23. Design is not just what it
looks like and feels like.
Design is how it works.
Steve Jobs

24. 6
BE CONSISTENT IN DESIGN,
TYPE AND ANIMATION
As well as in any other creative area – consistency
is one of the key elements

25. 7
ALTERNATE LAYOUT WHILE
STAYING CONSISTENT
As well as in any other creative area – consistency
is one of the key elements.

26. USE LARGE TYPE WHEN
APPROPRIATE. THIS WAKES
THE VIEWER UP AND
HELPS DRAW ATTENTION
TO THE POINT YOU’RE
TRYING TO MAKE.

27. SUDDEN CHANGE
OF BACKGROUND COLOR
CAN INDICATE START
OF ANOTHER CHAPTER

28. 8
TAKE CARE OF THE ORPHANS
Make sure there are no short words hanging
here and there - use Shift + Enter to get rid of them
or just combine several sentences into paragraphs.

29. Large lowercase Gill Sans
looks unattractive. Doesn’t
it?
Use another, more elegant but a
similar font. Make sure you
choose a Sans Serif (Avenir).

30. Large lowercase Gill Sans
looks unattractive. Doesn’t
Keep an eye
on or phans
like these .
They suck!
a
it?
Use another, more elegant but a
similar font. Make sure you
choose a Sans Serif (Avenir).

31. 3. drama
the way
you ‘direct’
your presentation

32. don’t just
present,

33. INSPIRE
AND SELL!

34. PROBLEM - solution

35. PROBLEM - promise - proof

36. FOLLOW ME

37. limon.md
ID design CASE

43. 5X YES!

44. if you’re having
a panic attack
because of
stage fright...

46. den’t be afraid
to use videos

49. WORKSHOP TIME!