A website evaluation of gumtree

1. Gumtree
Website
Evaluation
By Group C

2. Importance of Website Design
 Website design can enhance its
popularity, capabilities and purpose.
 Poor website design can affect the way
people perceive the information it has to
offer.
 Gumtree is a classifieds website where
anyone has the ability to place an
advertisement for goods and services.

3. First Impressions
 Short URL
 User friendly
 Simple, minimalistic design
 Quick download time
 Purpose is clear
 Interactive

4. Navigation
 Easy to use
 Direct links
 Effective organization
 Return to homepage
 Internal search engine

5. Content
 Useful information
 Terms and conditions well defined and easily
accessible
 Suggests items of interest based on browser
history
 Graphics are not for entertainment but for
buying and selling.

6. Attractors
 Classifieds are working in conjunction with
other sites.
 Direct links to social networks and sites.
 Is a local site, so options are not restricted.
 User has control over their own pricing.

7. Findability
 This site is very easy to locate
 No extra advertising to confuse users.
 The of the site is linked to other networks
( facebook is an example)
 The site name is simple.

8. Making Contact
 Making contact is direct and easy with many
available options.
 Help Desk option is available.
 All contact is direct to site.
 Optional example forms and enquiries forms
are available to view.
 Feedback is encouraged for further
improvement.

9. Target Audience
 The general public.
 Anyone who is interested in goods or
services for sale, swap or free.

10. Other useful information
 The site utilizes knowledge of the users, to
suggest items of interest.
 Unrestricted options for sale of goods.
 Local opportunities to purchase goods.