26. Case Study – eNewsletter Diversity eNewsletter Challenge: Driving high quality applicants nationwide consistently throughout the year (not just during the school year) Solution: A Featured Employer ad in our diversity newsletter that linked to details on the company, culture, unique benefits and Career opportunities Results: The newsletter went to 408,000 subscribers and had a 10% open rate
27. Case Study – eNewsletter Student eNewsletter Challenge: Driving brand recognition for Cerner Solution: A Featured Employer ad in our Student newsletter that linked to details on the company, culture, unique benefits and career opportunities Results: The newsletter went to 358,000 subscribers and had a 20% open rate
28. Case Study – Targeted eMail Targeted eMail Challenge: Driving business majors to apply for sales jobs Solution: Highly targeted email campaign to business majors who have indicated sales as an industry of interest Results: 16% open rate with nearly 300 clicking through to the application
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30. Case Study – Exclusive Experience An Event For One – Shared with Many Challenge: Compass Group wanted to reach the best culinary and hospitality majors in the US to showcase their brand and career opportunities. Solution: An in-person, on-camera interview with Chris Ashcroft, Executive VP of HR. Targeted emails were sent to more than 300,000 students inviting them to apply. Results: Thousands of applicants, tremendous brand exposure to students around the country and great interview by Meghan, a senior from Johnson & Whales. Chris was so impressed with Meghan’s enthusiasm and professionalism he hired her!