Experiential marketing uses positive, memorable experiences to create valuable emotional bonds between consumers and brands. Emotions profoundly impact the way people think and act; and, in experiential marketing, consumers who experience events that generate goodwill associate those positive feelings with the respective brand. This dynamic results in increased consumer brand awareness and brand loyalty.

1. Experiential Marketing

2. Experiential Marketing helps companies to
expand their wings and respond to their
customer’s desire and demands. This
marketing technique generates a holistic
experience so that customers’ can relate and
thus marketers can convert an item or service
from one time purchase to regular.

3. a) Customers can connect with a brand by experiencing it first
hand.
b) Through experience, customers will retain a long-term,
positive memory of the brand.
c) Emotionally connect with consumers
d) Involve consumer with brand
e) More creative
f) Spread awareness

4. Sight, sound, smell, taste and touch. These five senses
encompass the human experience, enabling us to perceive
the world around us and communicate with others

5. Experiential marketing connects brands
with consumers by creating positive
associations through memorable
experiences.

6. Experiential marketing activations are ideal for all brands –
especially those that want to place their products in the actual
hands of a consumer.

7. And
Instagram Facebook

8. Experiential marketers want to make sure brands can
engage its consumers. It wants to create a story fun enough
for their consumers to share with their friends, and the
brand also wants to engage with consumers. Social media
can help: Instagram delivers on this too. In a study
conducted by Simply Measured, it was reported that
Instagram’s engagement has grown 416% over the past two
years.

9. Brands have already learned to take advantage
of this massive exposure opportunity, but may
not yet have realized the power that
experiential marketing in specific has with
Facebook. The average American spends
around 40 minutes on Facebook daily
compared to 21 minutes on Instagram and 17
minutes on Twitter, which leaves a relatively
large window for marketers to grab these
consumers’ attentions.

10. The way that experiential
marketing campaigns can be set
up makes it extremely easy for
mobile applications to be
involved in the process.

11. Experiential Marketing Agency
www.factory360.com
Phone No: 212-242-2417
Follow us @
Get More Info about Experiential Marketing
Click Here