During the Museum Next London 2019 conference, a panel consisting of Trish Thomas (Southbank Centre), Natasha Plowright (The Photographers’ Gallery), Tom Robertson (Somerset House) and Helen Slater (Royal Academy of Dramatic Art) discussed their experiences in leading decision making during digital projects. Not the sexiest topic. But those of you who have managed a big project in the past, know the importance. Good decision making has a positive effect on the end result ánd on timings and budget as well. And moreover: on the overall happiness of everyone involved. Unfortunately, decision making is one of the hardest aspects to manage since human behaviour plays a big part. Astrid Jacobs (Fabrique) shared insights about the psychology of decision-making as an introduction to the panel discussions about their individual approaches.