Seminar 9 Asset creation and Designing Your Life - 10 May and 13 May 2021

University of East Anglia
Norwich Business School
Management Skills and
Personal Development
NBS-7031X
SEMINAR 9
10 May and 13 May 2021
Dr. Fahri Karakas
F.Karakas@uea.ac.uk

Your Portfolio
Please make progress on your
portfolio elements

3
 This assignment gives you the opportunity to design and create your future
after your UEA MSc programme. You will also reflect on your learning on
the Management Skills and Personal Development module. You will have
the opportunity to draw upon your learning journey and your experience in
activities that you completed individually as well as in your group work.
 You will have a chance to prepare a top-notch portfolio that will help
advance your career after graduation. In doing this, you will have chance to
use and highlight all the skills, perspectives, and knowledge you have
developed in this module. Think of it as a real opportunity for your
learning and experience. Do this project for yourself and for your career
after graduation.

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 Part 1: Job Application Portfolio (20%) (4-6 pages)
 Think of your “dream job” after graduation (your career objectives, your
ideal position, your ideal company).
◦ Suppose your instructor/grader is the HR director of your company. Prepare and submit a
job application package for this job. Differentiate yourself from hundreds of other job
applicants.
 Include the job advertisement and your updated CV, a cover letter, and
poster.
 I. You should find a real job advertisement and attach this job ad. This should be an entry-
level job for new graduates. The job advertisement should clearly specify expected knowledge,
skills, and experiences that are sought for. You will customise your job application (i.e. CV and
Cover Letter) for this job advertisement.
 II. CV: Your professional updated CV – there should be no errors – proofread.
 III. Covering letter: On the covering letter, reflect on why you want this job and why you are
best candidate for this position; along with how you have prepared for this position based on
your learning from this module.
 IV. Poster: On one A4 page, design a poster that will reflect your personal brand. This can
be your creative CV or a mood board (a collage of pictures that inspire you and define your
ideal lifestyle and/or career). You do not need to explain your poster; as it should be self-
explanatory.

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 Part 2: Asset Creation Project (Seven I or Entrepreneurial Proposal)
(25%) (7-8 pages)
 At the heart of your asset creation project is independent thinking and
creativity. We want you to take ownership of your ideas and express them
passionately and eloquently. Structure is less important. How you visualize
and represent your ideas in an engaging and interesting way is more
important. Think of it as an exercise in imagination. We encourage you to
play, create stories, dream of possibilities, and incorporate your own
strengths and passions.
 There is not one best way to create your asset creation project. It is your
playground and you are encouraged to play/experiment with crazy, risky,
creative, imaginative ideas. You can also choose to experiment with your
hobbies that could become parallel careers for you in the future. You will
need to find your own voice and incorporate that voice into your project.
Please choose just one of the options (Seven I or Entrepreneurial Proposal).

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Inspiration. Imagination. Insight. Integration. Inquiry. Innovation. Implementation
◦ This option is about creating creative assets for your future. What are you really curious and passionate about? Think of it as a
“Kickstarter” type of project. Try to demonstrate creativity, originality, reflection, and depth. Use your best creative skills and
talents.
◦ Some of the sample artwork or projects or alternative ideas from past students are below:
 Establish your own YouTube channel, podcast, or blog
 Compose songs and create ideas for your first album
 Create your own fashion line, brand, and catalogue (with sample clothing designs)
 Create your own book proposal and write sample pages and introduction for your book
Your project should have the following sections (each of these should be very focused/brief):
1.Executive summary: Summarize your artwork as an elevator pitch. How does this work represent and document your
learning and skill development in this module?
2. The artwork: Make sure that you capture your artwork through photographs or Internet links; and clearly attach these to
your appendix. It should be very easy for the graders to access your work online – make their job easier, not harder.
3. Description and the process of creation: Why and how did you come up with this work? How did you design and build this
work? Why is this work original and unique? How does it connect to the learning objectives and skills of this module?
4. Explanation and evidence of learning and skill development: Make sure you describe your artwork clearly and make sure you
connect it rigorously with the learning outcomes and skills you have mastered in this module. Explain how this work
constitutes evidence of your learning and skill development.
5. Significance and utility of this work: Where is your contribution? How does this work connect to your personal branding?
How does it connect to your career goals and passions? How can you use this work for your future career?
6. Reaching your fans: Who could be your fans? How do you define your target group? How do you reach your “1000 true fans”?
How can you build your audience for the long term?

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◦ Think of this option as a Shark Tank type of project where you want to present a written entrepreneurial pitch. In this project,
you will imagine yourself as an entrepreneur establishing a business after graduation. You will prepare a focused and creative
entrepreneurial business proposal for your enterprise. Think of this option as an ‘elevator pitch’ where you present your
business idea to potential funders.
◦ As you come up with your business plan, try to identify real problems in society, create innovative
solutions and commercialise those solutions to a target market.
◦ You can create a café, a restaurant, a consulting/training company, a technology company, a social media company and what
not. The sky is the limit. Try to demonstrate creativity, insight, reflection, and depth. Innovation, integration, and synthesis
are critical. Use your best creative skills and talents. What are you really curious and passionate about?
◦ Your business proposal should have the following sections (each of these should be very focused/brief):
1. Executive summary: Summarize your business idea as an elevator pitch. Where is your unique value proposition?
2. Business description: What is your core or your "secret sauce" which is not easily duplicated? How do you define
your sustainable competitive advantage?
3. Your product /service: How do you design and build your product or service? How do you develop the idea, technology and
passion necessary to get started?
4. Market analysis: What about the competition in the market? How do you differentiate your business in this market?
5. Marketing plan: Who are your customers? (A profile of your targeted customer) How do your customers access/reach your
product or service? What is the process for acquiring a targeted customer?
6. Financial/operational plan: What metrics need to be put into place to determine if your product/service is successful (or
not) early in the process? How do you make money? How do you scale to widen and diversify the revenue stream?


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PART 3) Imagination Experiments/Creative Challenges (10%) (3-4 pages):
◦ Read Section 12 of the Module Handbook and read the weekly challenges set up for you.
There is no one right answer – these challenges are mainly about play, creativity, risk-taking,
experimentation, personal voice, and reflection. Companies want to hire candidates who
demonstrate courage, passion, and creativity. These challenges will help you develop a
colourful, creative, and well-rounded profile. You will do these challenges every week. Then,
choose your top two favourite ones and attach them to your coursework.
PART 4) Learning Adventures (10%) (3-4 pages):
Please respond to the following two questions. Please write one short paragraph for each of the
top 10 things (your responses).
1. What are the top 10 things you learned from the lectures in this class?
These could be new insights, perspectives, or lessons. What inspired, excited, surprised, or helped you?
After each lecture, try to reflect on what you have learned from the lecture and write a paragraph. In
your paragraph, you might also briefly explain how you will apply your learning in your life. Please
choose 10 paragraphs and include in this section (Learning Adventures) in your portfolio.
2. What are the top 10 things you changed or improved in your life because of this module?
These could be new habits you adopted, or changes you have made in your life. You can also
talk about new books you have read, new films/videos you have watched, or new topics you
have learned. Keep diary and regularly capture your learning, development, and reflections.

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PART 5) Seminar Appendix Tables:
Incorporation of Seminar Activities and
Relevant Module Skills and Learning
(35%) (10-13 pages)
In this section, please integrate and apply what you
have learned during the seminars in this module. We
want to see how you progressed in terms of skill
development, integration and application of
knowledge, demonstration of learning, and self-
reflection. Please attach 7 of these seminar activities.
 Top 10 Skills Evidence Table
 Evidence Table for Self-Directed Learning Activities
 Flower Exercise Result Sheet
 Choose your own option -1
 Design Thinking Application
 Creative Toolkit: Café Exercise
 Benchmarking Table
 Business Model Canvas
 Six Hats Thinking Application
 Belbin Role Result and Analysis
 Personality Test Result and Analysis
 Your Birthday Challenges
 Evidence Table for Self-Directed Learning Activities
 Choose your own option -2
 Time Management Grid
 Personal and Professional Development Plan
 Application of Gibbs Cycle of Reflection
 Personal Branding Canvas or Business Branding Canvas

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 Review lecture and seminar materials
 Work on your individual portfolio
 Job Application
 Choose your 2 creative adventures and write them up
 Make progress on your asset creation project.
 Finish your lecture evidence (as per instructions).
◦ You will prepare your evidence based on lectures
 Finish 7 seminar activities and attach them.
 You will prepare your evidence based on seminars
 Feel free to email me if you have any questions or
concerns: F.Karakas@uea.ac.uk

Checklists
Please apply all these checklists to your
coursework when you are done.

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 Are the following elements present in the
portfolio?:
◦ Your job ad
◦ Your CV
◦ Your Cover Letter
◦ Your poster (Creative CV or Vision Board)
◦ Asset Creation Project (Seven I or Entrepreneurial Proposal)
◦ Two weekly creative challenges (imagination experiments)
◦ Top 10 things you learned from the lectures in this class
◦ Top 10 things you changed or improved in your life because of this module
◦ Seven Seminar Activities (whichever you choose)

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 Does the portfolio build on individual’s strengths and passion?
 Does the portfolio reflect a strong and clear voice?
 Does the portfolio reflect deep knowledge and expertise?
 Does the portfolio reflect hard work and effort?
 Does the portfolio demonstrate engagement with the learning
objectives and contents of this course?
 Does the portfolio demonstrate originality and creativity?
 Does the portfolio make use of strong visual elements?
 Does the portfolio reflect the personal brand of the individual?
 Does the portfolio demonstrate evidence of personal vision,
hobbies, and interests?

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 Has the author truly understood and met the expectations of each
exercise?
 Are the tables rigorous and well prepared?
 Has the author included evidence of engagement with external
resources and learning?
 Has the author had the portfolio edited and proofread, so that there
are no errors of style, grammar, flow, language etc?
 Has the author built multiple and rigorous linkages/bridges between
the world of practice (i.e. the person’s career) and the world of
theory (contents, tools, frameworks of this course)?
 Does the portfolio demonstrate evidence for deeper learning and
skill development?
 Does the portfolio demonstrate evidence for entrepreneurial
thinking?

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 If you have used external resources, are the list of resources (books,
videos, articles, references, exercises, Internet sites, further learning
resources etc.) listed?
 Did you learn new exciting things as you have gone over the portfolio?
 Does the portfolio include elements of surprise, imagination, and out-
of-the-box thinking?
 Is the portfolio aesthetically pleasing (including artistic/visual
elements)?
 Does the portfolio evoke positive emotions such as curiosity, hope,
and passion?
 Does the portfolio clearly differentiate and position the candidate in
the market?
 Is the portfolio clear of clichés?
 Does the portfolio reflect evidence of design thinking?

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 Is there a WOW factor?
 Does the portfolio reflect a niche?
 Does the portfolio reflect in a clear and engaging style?
 Apply what you have learned in lectures and seminars – build clear
linkages with the module materials.
 Creativity and innovation are very important in this portfolio. Are there
a lot of great/original ideas?
 Is there rigorous evidence of brainstorming and generative thinking
throughout the portfolio?
 Is there compelling evidence that the candidate has built a strong
personal brand?
 Ask yourself: Would you invest in this candidate? Is the profile really
appealing/unique/outstanding/impressive? Would this portfolio still capture
attention among 100 other proposals?
5/17/2021

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 Did you learn amazing things as you read through the portfolio?
 Does the candidate think of him/herself as an entrepreneur?
 If this candidate were a start-up company, would you invest in
this company? Why?
 Does this portfolio demonstrate extra initiative and going
beyond the obvious?
 Does this portfolio create a compelling experience for the
reader? Does it capture all of these 4 E’s: Education, Esthetics,
Escapism, and Entertainment?
 Does the portfolio use design thinking tools/processes?
 Are tables/figures comprehensive and rigorous?

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 Is there evidence of ASSET CREATION for the long term?
 Does this individual go beyond the grade requirements to
invest in his or her own life/career/future?
 Does this individual share their work with the world with
courage, honesty, and vulnerability?
 Does this individual demonstrate independent thinking?

Mini-workshop
Create Your Own
Assets

Life Advice:
A Poster Guide
Why You Need To
Create Your Own
Assets

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https://www.nytimes.com/2021/04/21/technology/welcome-to-the-yolo-economy.html

Your most crucial task is: Create
your own creative assets. Start
now!
Use your semester project as an
opportunity to create your own
intellectual and creative assets.
Assets

Your diary is your best
friend.
Your diary is a seed
catalogue of all your
ideas. Write, draw,
reflect, capture your
ideas every day.
We live in an
imagination economy.
Ideas are the new
currency.
Your attention (i.e.
your time) is the most
precious thing in the
world.

What is your one thing?
Learning
Adventure

29
Exercise @
Home:
Your 1 Thing
Try to find it and
incorporate it
into your
semester project.

30
Leveraging
your unique
strengths

Keep Doing (Creating)
• Create at least 300 pieces of content
• The people who operate most efficiently, most effectively and with
greatest consistency win.
• Consistency and repetition are the sharpest tools in the toolkit of
winners. Keep doing. Keep creating and producing.
• Keep producing and churning out the best work you can. That may
not be viewed as the best work by others. But it’s a heck of a lot
better than doing nothing.

Joe Rogan created more than 4000 podcast episodes. He
signed a deal of $100m with Spotify

The 20 Richest Authors in the World

They are in
Columbia
They are in Mexico

Assets
 Imagination and asset creation
are linked very closely.
Imagine and create your own
game.
 Establish a system of
productivity and creativity to
create your own assets.
Consistent Small Actions + Smart Moves +
Hard Work + Play Your Game
 Establish a system of
productivity and creativity to
create your own assets.
 Develop effective meta-habits:
https://medium.com/mind-cafe/8-
meta-habits-to-make-2020-your-
breakthrough-year-3dd00429cf3

Learning Adventure:
Visualization

VISUALIZATION EXERCISE
Before he was famous, Jim
Carrey wrote himself a
check for $10 million for
"acting services rendered."
He kept the check in his
wallet for five years until he
found out he was going to
make $10 million on his
movie, Dumb and Dumber.
By visualizing his success,
he became successful.

Imagine Yourself and
Your Assets in 10
Years
Exercise
How will you create your
own renaissance?
Make a list of all the things
you would like to create.

My sample list:
- I will create 2000 YouTube
videos in 10 years.
- I will write 2000 Medium
articles in 10 years.
- I will write at least 5 books
in 10 years.
- I will create at least 2
online training programs.
- I will create an asset
creation summer school
and hackathon.
- I will make at least 1
million$ in 10 years. I am
now writing myself a
check to this amount.

Your discourses and subconscious affect you
- "I love money. Money is good.“
- "I am attracting more money each day.”
- "I am ready to receive all the wealth I deserve.“
- "There is no limit to how much money I can attract.”
- "I value money and am attracting more and more of it into
my life.“
- "I will always have exactly the amount of money I need.”
- "Earning money is easy for me.“
- "I know I can succeed in attracting wealth, and in achieving
all my goals.“
- "I live a successful, abundant, joyful life.“
- "Every day, I magnetically attract more wealth."

http://www.beseminal.com/11-ways-remarkable-storytellers-create-
reality-distortion-fields/
• Elon Musk and Steve Jobs are both known for their seemingly mystical
power to distort reality. What gives them this ability isn’t a quirk of a
charismatic leader; it’s a learnable skill called storytelling.
• 1. Balance The Universal With The Specific
• 2. Be Unapologetically Authentic
• 3. Test Your Story Until It’s A Wow Every Time
• 4. Do A Double Punch With Visual Stories
• 5. Add Uncertainty To Your Plot
• 6. Disrupt Your Industry’s Fairy Tale Stories
• 7. Come From A Place Of Stillness
• 8. Use Open Loops To Create Anticipation
• 9. Use Quotes To Build Characters
• 10. Find And Reverse-Engineer The Emotions Behind Great Stories
• 11. Bring Them Through An Emotional Rollercoaster
Storytelling Secrets:

Storytelling Secrets:
• Story 1
I got up this morning, got my car, and then came to school.
• Story 2
I got up this morning and went outside. My car was gone. Instead of
my car, there was one wheel on the ground. “What happened here?” I
wondered.
• Which one is better?

Case Study: Gary Vaynerchuk
http://www.beseminal.com/case-study-inside-the-askgaryvee-show-model/

Case Study: How To Go Viral
http://www.beseminal.com/heres-what-we-all-can-learn-from-the-bill-gates-
article-thats-going-viral/

Case Study: Principles for Content Creation
http://www.beseminal.com/10-content-creator-secrets-that-will-make-you-
exceptionally-likable/

1000 True Fans
https://kk.org/thetechnium/1000-true-fans/

Advice From Kevin Kelly
• Being enthusiastic is worth 25 IQ points.
• Always demand a deadline. A deadline weeds out the extraneous and the ordinary. It
prevents you from trying to make it perfect, so you have to make it different. Different is
better.
• A worthy goal for a year is to learn enough about a subject so that you can’t believe
how ignorant you were a year earlier.
• Gratitude will unlock all other virtues and is something you can get better at.
• Don’t be the smartest person in the room. Hangout with, and learn from, people
smarter than yourself. Even better, find smart people who will disagree with you.
• Don’t be the best. Be the only.
• Everyone is shy. Other people are waiting for you to introduce yourself to them, and
they are waiting for you to send them an email. Go ahead.
• Don’t take it personally when someone turns you down. Assume they are like you:
busy, occupied, distracted. Try again later. It’s amazing how often a second try works.
• The purpose of a habit is to remove that action from self-negotiation. You no longer
expend energy deciding whether to do it. You just do it.
• When you are young spend at least 6 months to one year living as poor as you can,
owning as little as you possibly can, eating beans and rice in a tiny room or tent, to
experience what your “worst” lifestyle might be. That way any time you have to risk
something in the future you won’t be afraid of the worst case scenario.

• To make something good, just do it. To make something great, just re-do it, re-do
it, re-do it. The secret to making fine things is in remaking them.
• Saving money and investing money are both good habits. Small amounts of
money invested regularly for many decades without deliberation is one path to
wealth.
• You can obsess about serving your customers/audience/clients, or you can
obsess about beating the competition. Both work, but of the two, obsessing about
your customers will take you further.
• Show up. Keep showing up. Somebody successful said: 99% of success is just
showing up.
• Separate the processes of creation from improving. You can’t write and edit, or
sculpt and polish, or make and analyze at the same time. If you do, the editor stops
the creator. While you invent, don’t select. While you sketch, don’t inspect. While
you write the first draft, don’t reflect. At the start, the creator mind must be
unleashed from judgement.
• If you are not falling down occasionally, you are just coasting.
• Perhaps the most counter-intuitive truth of the universe is that the more you
give to others, the more you’ll get. Understanding this is the beginning of wisdom.

• You are what you do. Not what you say, not what you believe, not how you vote, but
what you spend your time on.
•Anything real begins with the fiction of what could be. Imagination is therefore the most
potent force in the universe, and a skill you can get better at. It’s the one skill in life that
benefits from ignoring what everyone else knows.
• Art is in what you leave out.
• When someone is nasty, rude, hateful, or mean with you, pretend they have a disease.
That makes it easier to have empathy toward them which can soften the conflict.
• Eliminating clutter makes room for your true treasures.
• Learn how to take a 20-minute power nap without embarrassment.
• Following your bliss is a recipe for paralysis if you don’t know what you are passionate
about. A better motto for most youth is “master something, anything”. Through mastery of
one thing, you can drift towards extensions of that mastery that bring you more joy, and
eventually discover where your bliss is.
• Over the long term, the future is decided by optimists. To be an optimist you don’t have
to ignore all the many problems we create; you just have to imagine improving our
capacity to solve problems.
• The universe is conspiring behind your back to make you a success. This will be much
easier to do if you embrace this pronoia.

Advice From Jay Samit
The Twelve Truths
• Truth #1 – You Must Have a Growth Mindset
• Truth #2 – Obstacles Are Opportunities in Disguise
• Truth #3 – Fear is Good
• Truth #4 – Failure is Great
• Truth #5 – Your Unique Superpower Makes You Successful
• Truth #6 – Passion Makes You Unstoppable
• Truth #7 – You Can’t Go It Alone
• Truth #8 – Everything is a Tech Start-up
• Truth #9 – You Must Fill a Void
• Truth #10 – Spatial Reality is a Trillion-Dollar Opportunity
• Truth #11 –Working Hard Doesn’t Make You Rich; Working Smart Does
• Truth #12 – Remote Workers Are Your New Competitive Advantage
• Use Mergers and Acquisitions for Future Proofing You
• Fulfil the Need for Profitable Sustainability
• Pay It Forward

Entrepreneur Revolution – Daniel Priestley – 10
Challenges
1: Make 3 calls daily. Just start conversations (by phone, email, and face to face) about your Vision,
without knowing where they'll lead.
2: Save 10% of your income. Create a separate bank account and put at least 10 percent of the money you
earn into that account. Leave it untouched as part of "your wealth." It will make you feel psychologically
safe and assure your long-term survival.
3: Avoid the 'naysayers.' Seek out friends who inspire you. If you have no one to inspire you, you're better
off spending time networking.
4: Carry as much cash as reassures you. It stops you worrying about immediate survival issues, because
you're literally 'in touch' with your cash flow.
5: Build your network, 2 lunches at a time. Buy lunch for two new people a week. Build your network, 2
lunches at a time. Look out for other entrepreneurs and business people who will give you new
perspectives on things. Bring people together, win referrals, see opportunities, and learn. A lively
network builds wealth like nothing else.
6: Tune out The 24hr 'news.' You won't miss all that stuff in your 'circle of concern.' You will focus better,
in your 'sphere of influence.' When you focus on your Vision, you will make your own news.
7: Keep a journal. Record, so you can recall and repeat high-value activities. Mark your milestones. Don't
allow your ideas, plans, goals, and targets to elude you. Explore your business mindset on paper.
8: Plan your business around your vacations. Vacations are about recreation; literally making yourself
anew. Prioritize your leisure time to make more of your business time.
9: Get structured. Set up your systems for wealth creation now. Consult your accountant and your lawyer
so as not to lose out in taxation, unprotected assets, or missed investment opportunities.
10: Build your winning team now. Get people around you who buy into your Vision. Build your winning
team now. People you can trust to live up to their commitments. Avoid 'yes men' in favor of genuine
communicators. The people you hire today will be the ones who deliver tomorrow's success.

Practical Books on Entrepreneurship

81
https://www.startupschool.org/

85
 You should have a working project idea by
now
◦ Option A: Seven I Project
◦ Option B: Entrepreneurial Business Proposal
 Try to use this project as an opportunity to
prototype your potential paths or careers
 Where is your unique value proposition?
◦ What do you want to contribute to?
 Did you bring your written draft or
project description with you?

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 Help your pair by creating at least 10 ideas
to help this project
 How can you make this project more
creative, impactful, and compelling?
 How can you borrow from multiple
fields/domains of life to enrich this project
idea?
 Here are some resources to inspire you…

My Promise to You: I will also create alongside you
I will work very hard to kick-start my second book project.
My goal is to start writing/drawing/creating my second book (after
Self-Making Studio).
I will also write a new Medium article every day or every 2
days.
• I will be accountable to you.
• Please ask me to report to you:
• What did you do for your book, Fahri?
• Please keep me accountable – be
harsh and question me.

88
http://www.youtube.com/watch?v=UF8uR6Z6KLc

90
Best luck in your projects!

Seminar 9 Asset creation and Designing Your Life - 10 May and 13 May 2021

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Seminar 9 Asset creation and Designing Your Life - 10 May and 13 May 2021