Fairtrade is a certification system that aims to promote fairer trading conditions for small-scale farmers and workers. It provides benefits like minimum prices and social premiums to help producers improve their lives and communities. The document outlines Fairtrade's vision of empowering producers and combating poverty through fair trade. It also summarizes the key benefits of Fairtrade certification for producers, consumers, and the environment.

1. MONITORING THE
SCOPE AND BENEFITS
OF FAIRTRADE
THIRD EDITION, 2011
A General Overview
© Fairtrade 2011 General Overview

2. What is Fairtrade is an ethical certification system and
Fairtrade?
movement with a people-first approach to trade.
Vision
A world in which all producers can enjoy secure,
sustainable livelihoods, fulfill their potential and
decide on their future.
Mission
To connect disadvantaged producers and
consumers, promote fairer trading conditions and
empower producers to combat poverty, strengthen
their position and take more control over their lives.
© Fairtrade 2011

3. Who needs World trade rules and power structures are unfair.
Fairtrade?
The odds are stacked high against small-scale
farmers and workers in the developing world.
They face the challenges of rising food and fuel
costs, an increasingly unpredictable climate and
volatile prices for their goods.
Fairtrade offers farmers and workers in developing
countries a better deal, and the opportunity to
improve their lives and invest in their future.
© Fairtrade 2011
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5. Why is Fairtrade For producers, Fairtrade offers four important
unique?
benefits:
1. Long-Term Partnerships
2. Transparency
3. Fairtrade Minimum Price
4. Fairtrade Premium
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6. Fairtrade Standards encourage long-term
business relationships between producers and
their business partners to build more stability from
Long-term year to year.
Partnerships
Producers also are involved in decisions in the
Fairtrade system. They play a key role in the
Board, Standards Committee, General Assembly
and in consultation processes for Standards and
Pricing.
Fairtrade and its members also manage
partnerships with important NGOs to bring
additional services to producer organizations.
© Fairtrade 2011 General Overview
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7. Transparency Small farmer groups must have a democratic
structure and transparent administration to be
certified.
Workers must have representatives on a
committee that decides on the use of the Fairtrade
Premium.
Fairtrade International supports producer groups
to develop capacity in these areas.
© Fairtrade 2011

8. The Fairtrade The Fairtrade Minimum Price acts as a safety net
Minimum Price
for farmers at times when world markets fall below
a sustainable level.
When the market price is higher than the Fairtrade
Minimum Price, producers receive the market
price or the price agreed at contract signing.
© Fairtrade 2011 General Overview
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9. The Fairtrade The Fairtrade Premium is an additional sum of
Premium
money paid on top of the product price.
The Premium goes into a communal fund for
farmers and workers to improve social, economic
and environmental conditions.
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11. One of the three schools that Fairtrade certified cooperative Kuapa Kokoo in Ghana
General Overview
11
built with Fairtrade Premium funds.

12. With Fairtrade everyone wins:
•Producers
•Consumers
•Environment
© Fairtrade 2011

13. For producers, the main
benefits of Fairtrade are
more stable prices, and
long-term trading
relationships.
These allow producers to
develop their businesses
and plan ahead for the
future.

14. With Fairtrade, consumers can
buy products – from an ever
growing range – in line with
their values.
By buying into Fairtrade,
consumers support producers
who are working to improve
their lives.
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15. Fairtrade also rewards and
encourages environmentally
sustainable practices,
including organic certification
and more.

17. All information contained in this presentation and more
can be found in the full report, “Monitoring the Scope
and Benefits of Fairtrade” (PDF) at www.fairtrade.net.
© Fairtrade 2011 General Overview
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