EMC2500, Course taught using Miller 2011, Understanding Digital Culture.

1. C U L T U R A L E L E M E N T S O F
D I G I T A L M E D I A

2. T E C H N O L O G I C A L
P R O C E S S E S
• Digital
• Networked
• Interactive
• Automated
• Databased
Miller. 2011. Understanding Digital Culture. Sage.

3. P R O G R A M A B L E , A L T E R A B L E , S U B J E C T T O
A L G O R I T H M I C M A N I P U L A T I O N . “ T I N K E R A B L E ”
D I G I T A L P R O C E S S E S :

5. N E T W O R K E D
M E D I A
• many to many
• Expanded choices
• Deliverable across devices

6. ‘ A U D I E N C E ’ W O R K S I N C O N S U M I N G M E D I A , S O C I O -
T E C H N O L O G I C A L R E L A T I O N S H I P , E A R L Y M E D I A H Y P E .
C A N B E U S E D I N A D V E R T I S I N G
I N T E R A C T I V E

7. H Y P E R T E X T U A L /
H Y P E R M E D I A T E
D
• Interlinked human
knowledge
• A web of trails
• Creative works

8. A U T O M A T I C A L L Y M O D I F I E D O R
C R E A T E D . ‘ U N I Q U E ’ B U T N O T
‘ O R I G I N A L ’ .
A U T O M A T I O N :

9. D A T A B A S E D
• Structured collection of
data.
• Containers of information.
• Pervasive part of digital
culture.

10. – A N G E L A A H R E N D T S
“I grew up in a physical world, and I speak English.
The next generation is growing up in a digital world,
and they speak social.”