Marketing Strategies
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Pandalicious Enterprise has developed 4 marketing strategies to promote their pudding business in Jeli, Kelantan: 1) Product strategy focuses on an attractive logo and packaging design with healthy ingredients. 2) Pricing strategy sets the price at RM2.50 per cup, affordable for local residents, based on production costs. 3) Place strategy directly supplies various fruit puddings across Jeli, including local universities and schools. 4) Promotion strategy utilizes social media like Facebook and Instagram as well as flyers to spread awareness in the community.
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Recommandé
Zinon food industry sdn (1)
Zinon Food Industry Sdn Bhd was founded in 1990 by Mr. Zinol A'bidin Daud as Zinon Food Industry Enterprise. The company is a leading producer of halal and Muslim-friendly foods in Malaysia. It produces a variety of food products for all age groups but has faced challenges with limited promotion and distribution. Zinon aims to introduce new products and expand internationally through innovative marketing strategies and partnerships. The company focuses on research and development as well as food manufacturing and processing contracts.
Zinon food industry sdn
1. Zinon Food Industry aims to increase sales, improve customer loyalty, introduce new products, and stay fresh through their marketing strategy.
2. Their target markets are career women, housewives, and students. They will offer affordable instant foods like noodles.
3. To penetrate the market, they will use low prices and sell wholesale to retailers. They aim to generate $40,000 annually in returns to reinvest in growth. Monitoring implementation is key to their marketing control strategy.
Supply chain strategy and marketing strategy
The document provides an overview of the supply chain and marketing strategies of 4 Sri Lankan manufacturing organizations - Milco, Cargills, Unilever, and Palwatte Dairy. It outlines each organization's vision, mission and common dairy products. Milco's vision is to be the best nutritious food and beverage company in Sri Lanka. Cargills' vision is working towards self-sufficiency in milk production. Unilever aims to be a global role model in community-friendly development. Palwatte Dairy's vision is to grow their business while decreasing environmental impact and increasing social good. Their marketing strategies involve understanding customers and promoting products through the marketing mix.
CV 2015
Ben Williams is a business management and finance graduate currently working as a department manager at Sainsbury's. He has specialized in strategic and change management. As department manager, he is responsible for the day-to-day running of the department, ensuring colleagues provide excellent customer service. He schedules and plans colleagues to maximize availability and service levels. He also ensures all company regulations regarding health, safety, and food safety are followed.
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This document summarizes the career and qualifications of Jose Januario Sulivan Javier. He has over 25 years of experience in sales and business development in the chemical industry. He is currently working as a consultant for several chemical companies, helping to expand their markets, improve operations, and obtain important certifications. Javier holds a diploma in marketing and has completed some coursework for an MBA and master's in clinical psychology. He resides in Pasig City, Philippines with his wife and three daughters.
Week7
McDonald's first opened in China in 1990 and has since expanded to over 1,200 locations across the country. McDonald's strategic plan in China focuses on core menu items, convenience, and value. Some key aspects of McDonald's operations in China include lower prices than in Japan, menu items tailored for Chinese customers, and services like 24-hour locations and drive-through ordering. McDonald's has seen steady growth in China, opening around 200 new restaurants per year.
P&g
P&G is one of the largest FMCG manufacturers headquartered in Cincinnati, USA. It has over 300 brands serving over 5 billion consumers across fabric and home care, baby and family care, and health care, snacks, and beverages. In the 1990s, P&G faced losses and restructured by revamping operations, conducting market research, cutting costs, simplifying products, and changing development processes to regain leadership. Continuous consumer research and brand building help P&G effectively meet consumer needs and maintain its market position.
Pran21 140810101233-phpapp02 (1)
PRAN is Bangladesh's largest producer and exporter of fruits and vegetables. It started operations in 1981 and now exports to 82 countries worldwide. PRAN produces over 200 food products across 10 categories. It has 30,000 employees and exports began in 1991. The summary discusses PRAN's subsidiaries, management structure, export destinations, and growth strategies it pursues such as product development, market penetration, market development, and diversification both concentric, horizontal, and conglomerate. PRAN aims to improve livelihoods and pursues corporate social responsibility initiatives.
Recommandé
Zinon food industry sdn (1)
Zinon Food Industry Sdn Bhd was founded in 1990 by Mr. Zinol A'bidin Daud as Zinon Food Industry Enterprise. The company is a leading producer of halal and Muslim-friendly foods in Malaysia. It produces a variety of food products for all age groups but has faced challenges with limited promotion and distribution. Zinon aims to introduce new products and expand internationally through innovative marketing strategies and partnerships. The company focuses on research and development as well as food manufacturing and processing contracts.
Zinon food industry sdn
1. Zinon Food Industry aims to increase sales, improve customer loyalty, introduce new products, and stay fresh through their marketing strategy.
2. Their target markets are career women, housewives, and students. They will offer affordable instant foods like noodles.
3. To penetrate the market, they will use low prices and sell wholesale to retailers. They aim to generate $40,000 annually in returns to reinvest in growth. Monitoring implementation is key to their marketing control strategy.
Supply chain strategy and marketing strategy
The document provides an overview of the supply chain and marketing strategies of 4 Sri Lankan manufacturing organizations - Milco, Cargills, Unilever, and Palwatte Dairy. It outlines each organization's vision, mission and common dairy products. Milco's vision is to be the best nutritious food and beverage company in Sri Lanka. Cargills' vision is working towards self-sufficiency in milk production. Unilever aims to be a global role model in community-friendly development. Palwatte Dairy's vision is to grow their business while decreasing environmental impact and increasing social good. Their marketing strategies involve understanding customers and promoting products through the marketing mix.
CV 2015
Ben Williams is a business management and finance graduate currently working as a department manager at Sainsbury's. He has specialized in strategic and change management. As department manager, he is responsible for the day-to-day running of the department, ensuring colleagues provide excellent customer service. He schedules and plans colleagues to maximize availability and service levels. He also ensures all company regulations regarding health, safety, and food safety are followed.
CV of Jose Januario Javier
This document summarizes the career and qualifications of Jose Januario Sulivan Javier. He has over 25 years of experience in sales and business development in the chemical industry. He is currently working as a consultant for several chemical companies, helping to expand their markets, improve operations, and obtain important certifications. Javier holds a diploma in marketing and has completed some coursework for an MBA and master's in clinical psychology. He resides in Pasig City, Philippines with his wife and three daughters.
Week7
McDonald's first opened in China in 1990 and has since expanded to over 1,200 locations across the country. McDonald's strategic plan in China focuses on core menu items, convenience, and value. Some key aspects of McDonald's operations in China include lower prices than in Japan, menu items tailored for Chinese customers, and services like 24-hour locations and drive-through ordering. McDonald's has seen steady growth in China, opening around 200 new restaurants per year.
P&g
P&G is one of the largest FMCG manufacturers headquartered in Cincinnati, USA. It has over 300 brands serving over 5 billion consumers across fabric and home care, baby and family care, and health care, snacks, and beverages. In the 1990s, P&G faced losses and restructured by revamping operations, conducting market research, cutting costs, simplifying products, and changing development processes to regain leadership. Continuous consumer research and brand building help P&G effectively meet consumer needs and maintain its market position.
Pran21 140810101233-phpapp02 (1)
PRAN is Bangladesh's largest producer and exporter of fruits and vegetables. It started operations in 1981 and now exports to 82 countries worldwide. PRAN produces over 200 food products across 10 categories. It has 30,000 employees and exports began in 1991. The summary discusses PRAN's subsidiaries, management structure, export destinations, and growth strategies it pursues such as product development, market penetration, market development, and diversification both concentric, horizontal, and conglomerate. PRAN aims to improve livelihoods and pursues corporate social responsibility initiatives.
Sameer Parwani -CV
Sameer Parwani's curriculum vitae summarizes his objective, education, and professional experience. He has over 15 years of experience in international trade and business development roles. Currently, he works as Manager of International Trade at Rasa Spices, where he is responsible for export/import operations, logistics, cost control, documentation, and relationship management. Previously, he held business partner roles at two other food and ingredients companies. Parwani has a postgraduate diploma in investment and financial analysis, as well as bachelor's degree in business administration.
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Vishleshan
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217817232 pran
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Parle g
Parle-G is a private company founded in 1929 in Mumbai, India that produces biscuits and confectioneries. It has grown to become a multi-million dollar company with a 40% share of the Indian biscuit market and 15% of the confectionery market. The document describes Parle-G's history and details their manufacturing process, products, employee training programs, and corporate social responsibility initiatives.
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Term Paper on Pran-RFL company
PRAN is Bangladesh's largest producer and exporter of fruits and vegetables. It started in 1981 and now employs over 30,000 people. PRAN exports its wide range of food products including juice, drinks, snacks and dairy to over 82 countries worldwide. It has a strong focus on its human resources with detailed policies on recruitment, training, compensation and promotion. PRAN aims to improve livelihoods through profitable businesses while also engaging in corporate social responsibility initiatives in Bangladesh.
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Harjinder Singh is a B. Pharmacy graduate currently working as a Product Manager at Solitaire Pharmacia Pvt Ltd in Chandigarh with over 14 years of experience in the pharmaceutical industry. He has held various roles including Medical Representative, Area Manager, and Marketing Manager. His expertise includes marketing strategy, product management, customer relationship management, and team leadership. In his current role, he is responsible for dealing with export queries, participating in international trade shows, creating marketing materials, and responding to customer enquiries.
Term paper-on-pran-rfl-group
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ส่งข้าวไทยไปฮ่องกง มาเก๊า
This document provides a market overview and brand strategy for a rice company. It analyzes the political, economic, and social factors in the market environment. The brand strategy establishes a vision to be the best quality rice brand globally and locally. It defines the brand essence, promise, attributes and tone of voice. The marketing strategy targets upper-middle class consumers with a skimming pricing strategy distributed in stores. It outlines the 7Ps including people, physical evidence and processes. The document also discusses corporate social responsibility, agency selection, a total communications campaign, and budget plan.
framed cv (1)
Ashok Kumar Mishra is a marketing and sales management professional with over 30 years of experience. He is currently the Head of Marketing and Third Party Exports at Eurolife Healthcare Pvt. Ltd. in Roorkee, India. Previously he held leadership roles at Aishwarya Group and other pharmaceutical companies. He has a strong track record of achieving sales targets and growing business. Some of his responsibilities include developing distribution networks, preparing sales plans, and managing brand strategy.
Term paper on pran
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Marketing startegy of nestle bangladesh ltd.
This document provides information about Nestle Bangladesh Ltd., including:
- It discusses Nestle's history and introduction as a global food and nutrition company founded in Switzerland in 1866.
- It outlines Nestle's operations in Bangladesh, including its customers, functions, and product offerings.
- It examines Nestle's organizational structure at both the global level and within Bangladesh.
- It analyzes Nestle's strategies in Bangladesh, including key success factors, marketing approach, competition, customer relationships, and commitment to sustainability.
- It describes Nestle's supply chain and manufacturing processes in Bangladesh.
The document aims to provide an overview of Nestle's local business policies and strategies for operating as a
CV - Mukund Kathale
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Hyla Germany|BlueBerryAsia
We deals in very unique and useful product in India with multiple features. This is already sale in 60 countries.We are looking business partners on all India Level. Kindly mail to sales@blueberryasia.com
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Sameer Parwani -CV
Sameer Parwani's curriculum vitae summarizes his objective, education, and professional experience. He has over 15 years of experience in international trade and business development roles. Currently, he works as Manager of International Trade at Rasa Spices, where he is responsible for export/import operations, logistics, cost control, documentation, and relationship management. Previously, he held business partner roles at two other food and ingredients companies. Parwani has a postgraduate diploma in investment and financial analysis, as well as bachelor's degree in business administration.
Kimia Farma Intership Review
The document summarizes the internship of Justin d'Anethan at PT. Kimia Farma's Marketing Department from June 14th to August 14th 2009 in Indonesia. It provides background on why he chose Indonesia for his internship and an overview of PT. Kimia Farma's history and organizational structure. It describes the different departments within the Marketing Department that Justin worked in, including Generics, OTC, Ethical, Import/Export. It also outlines some of Justin's personal trips outside Jakarta during the internship and the learning outcomes he gained, including improved language skills, cultural understanding, and selling/communication skills.
Mitch CV
This document contains a resume for Michael Dave Lucer Pagalan. It summarizes his qualifications including excellent communication skills, dedication, flexibility, and computer literacy. His work experience includes positions as a designer in Dubai from 2014-2015 and as a fashion designer in Fujairah, UAE from 2013-2015. He also held marketing roles in Davao, Philippines and Macau, China from 2008-2009. His education includes training in flower arrangement, sketching dresses, and identifying textiles from 2006-2008.
Vishleshan
This document discusses McDonald's operations and strategy in India. It outlines McDonald's vision, mission, values and the strengths, weaknesses, opportunities, and threats it faces. The document also discusses McDonald's localization strategy in India, including adapting its menu to local tastes by removing beef and pork and making its prices affordable. It recommends McDonald's continue promoting a family dining experience and using innovative practices like home delivery to achieve sustainable business in India.
JaakkoHeartLily's
Jaakko is applying for the Marketing Manager position at Lily's Kitchen. He has over 4 years of experience in brand marketing and executing marketing plans and activities for various pet food brands. Jaakko believes in Lily's Kitchen's mission to provide natural and nutritious pet food and wants to help promote the brand using his strong social media and analytical skills. He has relevant education in business and food science.
217817232 pran
PRAN is one of the leading food processing companies in Bangladesh that aims to reduce poverty through employment. It produces over 200 food products for both domestic and international markets. The report discusses PRAN's management functions, including planning to maximize profits through agriculture, organizing employees and measuring productivity/effectiveness, leading through supervision/motivation, and controlling by establishing performance standards. In conclusion, PRAN has gained consumer trust as the market leader by maintaining quality from production to delivery and regularly launching new products.
CV_Gazi Md Abu Zafar
Gazi Md Abu Zafar has over 15 years of experience in sales for multinational FMCG companies. He is currently a Field Marketing Manager at Philip Morris International, where he oversees four territories. Previously, he held roles as a Regional Sales Manager at Bangladesh Edible Oil Ltd and Assistant General Manager at Pran-RFL Group. Zafar has a Bachelor of Science degree and received numerous awards for his sales achievements over his career.
Parle g
Parle-G is a private company founded in 1929 in Mumbai, India that produces biscuits and confectioneries. It has grown to become a multi-million dollar company with a 40% share of the Indian biscuit market and 15% of the confectionery market. The document describes Parle-G's history and details their manufacturing process, products, employee training programs, and corporate social responsibility initiatives.
Narendra_Jaiswar Resume.doc
Narendra Jaiswar has over 15 years of experience in retail management. He has held positions as Senior Store Manager for Health and Glow Retailing, Store Manager for Farmacross India Private Ltd, and Store Manager for Haiko mall Hiranandani Powai. In these roles, he was responsible for inventory management, sales target setting and analysis, supplier relationship management, and people management. He aims to drive sales through promotions, maximize profitability, and ensure compliance with company merchandising policies.
PRAN
Pran Drinks is launching a new fruit juice product line in Bangladesh. It currently produces fruit juices in glass bottles and aseptic packs in flavors like mango, guava, and orange. It analyzes competitors in the juice market and conducts a SWOT analysis. The marketing strategy will include positioning the new juices and targeting the young consumer market. The marketing mix will involve differentiating the product quality, competitive pricing, distributing through existing channels, and advertising on TV and billboards. Sales forecasts predict growth over the next few years. Controls will depend on customer satisfaction and feedback. The conclusion is that the new juice product has a bright future in the market.
Hrm project on parle agro
This document provides information about Parle Agro Pvt. Ltd., an Indian beverage company. It discusses the company's organizational structure, leadership, teamwork, and human resource development projects. The company aims to motivate its channel members through various programs and works to reduce conflicts between members through cooperation initiatives. Leadership at Parle Agro focuses on understanding operations at all levels and introducing new brands through strategic planning.
Term Paper on Pran-RFL company
PRAN is Bangladesh's largest producer and exporter of fruits and vegetables. It started in 1981 and now employs over 30,000 people. PRAN exports its wide range of food products including juice, drinks, snacks and dairy to over 82 countries worldwide. It has a strong focus on its human resources with detailed policies on recruitment, training, compensation and promotion. PRAN aims to improve livelihoods through profitable businesses while also engaging in corporate social responsibility initiatives in Bangladesh.
final resume harjinder_may16
Harjinder Singh is a B. Pharmacy graduate currently working as a Product Manager at Solitaire Pharmacia Pvt Ltd in Chandigarh with over 14 years of experience in the pharmaceutical industry. He has held various roles including Medical Representative, Area Manager, and Marketing Manager. His expertise includes marketing strategy, product management, customer relationship management, and team leadership. In his current role, he is responsible for dealing with export queries, participating in international trade shows, creating marketing materials, and responding to customer enquiries.
Term paper-on-pran-rfl-group
The document provides an overview of a term paper on PRAN-RFL Group, one of the largest conglomerates in Bangladesh. It discusses the company's history, industries, products, employees, and contributions to the Bangladeshi economy. The paper utilizes various research methods, including interviews and internet sources, to analyze aspects of PRAN-RFL such as their SWOT profile, marketing strategies, financial performance, and human resource management. It aims to explore how PRAN-RFL has become a leading food and beverage brand in Bangladesh and abroad.
ส่งข้าวไทยไปฮ่องกง มาเก๊า
This document provides a market overview and brand strategy for a rice company. It analyzes the political, economic, and social factors in the market environment. The brand strategy establishes a vision to be the best quality rice brand globally and locally. It defines the brand essence, promise, attributes and tone of voice. The marketing strategy targets upper-middle class consumers with a skimming pricing strategy distributed in stores. It outlines the 7Ps including people, physical evidence and processes. The document also discusses corporate social responsibility, agency selection, a total communications campaign, and budget plan.
framed cv (1)
Ashok Kumar Mishra is a marketing and sales management professional with over 30 years of experience. He is currently the Head of Marketing and Third Party Exports at Eurolife Healthcare Pvt. Ltd. in Roorkee, India. Previously he held leadership roles at Aishwarya Group and other pharmaceutical companies. He has a strong track record of achieving sales targets and growing business. Some of his responsibilities include developing distribution networks, preparing sales plans, and managing brand strategy.
Term paper on pran
This document is a term paper submitted by six students to their faculty member at North South University Business School analyzing PRAN Group, one of the largest food and beverage companies in Bangladesh. The paper includes an introduction, literature review on PRAN's mission, vision, and organizational hierarchy. It also discusses PRAN's product portfolio, corporate social responsibility efforts, company formation as a public limited company, industry analysis of competitors and strengths/weaknesses. The conclusion notes that the food processing industry contributes to Bangladesh's economic progress and PRAN exports help improve the economy.
Marketing startegy of nestle bangladesh ltd.
This document provides information about Nestle Bangladesh Ltd., including:
- It discusses Nestle's history and introduction as a global food and nutrition company founded in Switzerland in 1866.
- It outlines Nestle's operations in Bangladesh, including its customers, functions, and product offerings.
- It examines Nestle's organizational structure at both the global level and within Bangladesh.
- It analyzes Nestle's strategies in Bangladesh, including key success factors, marketing approach, competition, customer relationships, and commitment to sustainability.
- It describes Nestle's supply chain and manufacturing processes in Bangladesh.
The document aims to provide an overview of Nestle's local business policies and strategies for operating as a
CV - Mukund Kathale
Mukund Kathale has over 15 years of experience in marketing, operations, and business development roles in the food and beverage industry. He is currently a Business Development Manager at Delta Aircon Pvt Ltd, where he develops sales networks and handles accounts. Previously, he held roles such as Marketing and Operations Manager at Aswan Restaurant and Lounge, Area Operations Executive at Coffee Day Xpress, and Sales Executive at Hindustan Unilever limited. He has a Bachelor's degree in Business Management and Hotel Management and Catering Technology.
Hyla Germany|BlueBerryAsia
We deals in very unique and useful product in India with multiple features. This is already sale in 60 countries.We are looking business partners on all India Level. Kindly mail to sales@blueberryasia.com
Tendances (20)
En vedette
Discussion and conclusion of experiment of Antimicrobial Agent
Antimicrobial agent :
disinfectants
: time of contact between bacteria and disinfectant agent
: effective concentration
antiseptics : Colgate, Listerine and Dettol
: zone of inhibition (MIC)
Terakota
presentation of titas
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2200 years ago
the special of teracotta
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Introduction of experiment
experiment of
1. isolation of microbes from soil
2. enumeration of microorganism
3. identification of microorganism
(must includes background, topic, objective, research question , ways to solve it)
Abstract
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consensus letter for Delphi Method
Untuk ditandatangan oleh pakar yang ditemubual bagi tujuan anonymous dan persetujuan untuk menjadi pakar dalam kajian Delphi Method
Microbiological examination of water2
This document discusses water quality assessment and microbial analysis for determining water contamination. It provides information on various water quality parameters, indicators of contamination like E. coli, and methods for microbial analysis. The membrane filtration and multiple tube methods are described for quantifying indicator bacteria in water samples. Standards and regulations on water purity for different uses are also mentioned.
Contoh Kerja Kursus PBS STPM Pengajian Am 4
Contoh(3) Kerja Kursus PBS STPM Pengajian Am 4
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Contoh pengenalan,objektif kajian,lokasi kajian PBS PA
Contoh pengenalan,objektif kajian,lokasi kajian PBS PA
Discussion and conclusion of experiment of Antimicrobial Agent
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Parle Agro Pvt. Ltd is a $500 million family-owned FMCG company in India that has been operating since 1929. It enjoys a 40% market share of the Indian biscuit market led by its Parle-G brand, which holds a 70% market share of the glucose biscuit category in India. Parle Agro has a diverse product portfolio that includes biscuits and confectioneries produced in 12 biscuit plants and 75 confectionery plants across India. The company focuses on affordable, value-for-money products targeted at mass consumption across rural and urban India. Its strategic goals include maintaining quality, innovating new products, and expanding its nationwide reach while prioritizing customer focus.
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Marketing Strategies
- 1. MARKETING STRATEGIES To make sure Pandalicious Enterprise become well known in Jeli, Kelantan, there are 4 types of strategies is used. i. Products and service strategy (Logo & Motto of Pandalicious Enterprise) (Packaged ofPudding Pandalicious Enterprise) We have come up with a cute and very attractive design for the packaging of this product. We have designed this attractive logo and add all the healthy materials into our products. This logo also used for the signboards and the banners. ii. Pricing Strategy The price of our pudding is RM 2.50 for each cup. This is an affordable price for all residence in poor and the intermediate living area in Jeli. The pricing strategy that we used is costbased strategy which is based on the total cost of products and the standard mark-up. 28
- 2. iii. Place Strategy The selling ofpudding Pandalicious Enterprise is directto customers. We supply variety flavour of fruit pudding in whole Jeli, Kelantan. For instance, Jeli town, University Malaysia Kelantan, Campus Jeli and Maktab Rendah Sains Mara, Jeli. iv. Promotion Strategy To achieve stable income,we used social media such as Instagram and Facebook as a medium to promote and spread the news aboutour pudding. This is the mosthelpful way to approach the people in Jeli Town to make them know about our pudding. Other than that, we also spread flyers all over the town. MARKETING BUDGET Items Fixed Asset Expenses (RM) Monthly Expenses (RM) Other Expenses (RM) Banner and Signboard 400 - - Facebook Promotion - 400 - Flyers - 200 - 29