Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Marketing Plan - Online Tutoring
1. Our mission is to provide high
quality Math education to the
US students with a right
blend of technology and best
of the resources and help
company gain a foothold in the
US market.
www.reachtutoring.com
REACH
EDUCATION
PVT. LTD.
Div B - Group 3
2. KEY FACTS AND TARGET
US K-12 market size : $500 billion as of year 2012-13.
Total number of K-12 Schools: 132,656
Total K-12 Enrolment: 55,235,000
K-12 e-learning market in the US : $5.4 billion in 2012
expected to rise to $9.3 billion by 2015
Shortage of Teachers in the US.
Huge knowledge gaps demand educational system reform.
Target: 0.05% Market Share by 2015
www.reachtutoring.com
3. SWOT ANALYSIS
SSTRENGTHS
•Specialization and focus on
one subject area, Maths
•12 years experience in
education industry, hence deep
understanding of customer
value
•High quality teaching staff with
proven track records
WWEAKNESSES
OOPPORTUNITIES
TTHREATS
•Better quality, more
affordable, more accessible.
•Online education can
supplement class room
teaching .
•Potential to leverage on
Technology
•Huge increase in Federal
spending on education.
•Competition from existing
players like tutor.com, Khan
Academy
•Low entry barrier
•Gradual attrition of tutors
due to night shift
•Weak Brand Image in the
US.
•Lack of Students’ motivation
and discipline
•Accreditation of tutors and
content.
•Other unseen legal issues
www.reachtutoring.com