3. MEDIA AND SOCIETY
• Media : The term media, which is
the plural of medium, refers to the
communication channels through
which we disseminate news, music,
movies, education, promotional
messages and other data.
4. MEDIA AND SOCIETY
• Society: An organized group working together or periodically meeting
because of common interests, beliefs, or profession.
• Mass communication influences both society and culture. Different
societies have different media systems, and the way they are set up by law
influences how the society works. Different forms of communication,
including messages in the mass media, give shape and structure to society.
5. MEDIA AND SOCITY
• Why media is important?
• Media are means of transmitting information, which is important
for a democracy in which citizens must make their own informed
decisions. it is an important source of communication.
• In a large consumer-driven society, electronic media (such as television) and
print media (such as newspapers) are important for distributing
advertisement media
6. MEDIA AND SOCIETY
• Types of media:
Media can be classified into four
types:
• Print Media (Newspapers, Magazines)
• Broadcast Media (TV, Radio)
• Outdoor or Out of Home (OOH)
Media.
• Internet.
7. MEDIA AND SOCIETY
• Impact of media on society:
• Media is a reflection of our society.
• Media can be in any form, printed or electronic.
• It keeps us informed.
• It entertains, educates, and makes people aware of the current situations.
• Media is the mode of communication and is the backbone of our society.
• Every single invention, from sketch to the printing press to the digital media, has
impacted society.
8. MEDIA AND SOCITY
Mass Media and Society discusses media around the world in their varied forms
i.e. newspapers, magazines, radio, television , film, books, music, websites, social
media, mobile media and describes the role of each in both mirroring and
shaping society
10. MEDIA AND SOCIETY
• Media and the development:
• Globalization is like a fuel to the countries which helps them to grow in
every aspect and who promotes that; it is social media.
• This is one of the very positive impacts of media in society.
• Social media has given a significant boost to the eCommerce business.
• A considerable amount of sales on the eCommerce site is through the social
media campaign.
11.
12. MEDIA AND SOCIETY
• Why social media is important in today’s society?
• Social Media plays a very important role in today's society, social Media are web-based
online tools that enable people discover and learn new information, share ideas,
interact with new people and organizations.
• It has changed the way people live their life today, it has made communication much
easier.
13. MEDIA AND SOCIETY
It allows the exchange of user-
generated content like data, pictures,
and videos. Social media platforms
may come in different forms such as
blogs, business forums, podcasts,
microblogs, photo sharing,
product/service review, weblogs etc.
14.
15. MEDIA AND SOCIETY
• How social media affect our culture?
Social media has been a major part of our daily lives. It totally effected our
culture in positive and negative ways.
Social media improved creativity and social awareness for our society by
interacting with other people and sharing new ideas and opinions.
social media has influenced our culture in negative ways. People can share
whatever they want to on social media and some of them might be
inappropriate pictures.
16. MEDIA AND SOCIETY
• Role of media in our life:
They inform, educate and entertain
people. They also influence the way
people look at the world and make
them change their views. Mass media
plays a very important role in
organizing public opinion. So Mass
Media become a very important part
of our life.
17. MEDIA AND SOCIETY
• Role of news media in a democracy:
First, it ensures that citizens make responsible, informed choices rather than
acting out of ignorance or misinformation. Second, information serves a
“checking function” by ensuring that elected representatives uphold their oaths
of office and carry out the wishes of those who elected them.
18. MEDIA AND SOCIETY
• Psychological effects of social media:
However, multiple studies have found a strong link between heavy social media
and an increased risk for depression, anxiety, loneliness, self-harm, and even
suicidal thoughts. Social media may promote negative experiences such as:
Inadequacy about your life or appearance.
20. MEDIA AND SOCIETY
• Role of media in politics:
• A communication platform such as social media is
persuasive, and often works to change or influence
opinions when it comes to political views because
of the abundance of ideas, thoughts, and opinions
circulating through the social media platform.
• It is found that news use leads to political
persuasion, therefore the more that people use
social media platforms for news sources, the more
their political opinions will be affected.
21. Examples :
• Mass media and social media had contributed a lot in the eradication of terrorism
throughout the world , specially in Pakistan
• Media played a vital role in changing the election output in the election of 2018.
• Panama leaks and other similar cases were investigated only because of social media
• Shia Sunni sectarian violence was highlighted because of media
• Kashmir issues and violation of human rights was only highlighted through social
media .
• Israeli attack on Masjid e Aqsa and Gaza attack was also raised though social
campaigns and media reports . Action was taken timely and cease fire was imposed
22. MEDIA AND SOCIETY
• Role of media in shaping culture:
Mass media presents cultural life, its
images, stories that contribute to a sense
of identity.
Mass media shapes beliefs and values at
the same time .
Cultural messages are obtained from
various sources. For example: Mass media
acts extensively on gender roles.
23. Positive impact of social media:
Communicate and stay up to date with
family and friends around the world.
Find new friends and communities;
network with other people who share
similar interests or ambitions.
Join or promote worthwhile causes;
raise awareness on important issues.
Seek or offer emotional support during
tough times.
24. Positive impact of social media:
Find vital social connection if you live in a remote area, for example, or have
limited independence, social anxiety, or are part of a marginalized group.
Find an outlet for your creativity and self-expression.
Discover (with care) sources of valuable information and learning.
25. Negative impact of social media
Isolation
Depression and anxiety
Cyberbullying
Self absorption
Sleep problems
26. MEDIA AND SOCIETY
• In Conclusion:
Society and media are like best friends who are interdependent.
Media has given us a medium to share information and connect with people.
If you need to bring a significant change in society, then you have to do it using the
media. Media has helped people to get a change for the good
No doubt, media has brought people and countries closer. We are much more
connected to people than ever before. This world is becoming a “global village.”
Media has been a source of development. It has helped many organizations,
including the government, to bring development to society.
27. MEDIA AND SOCIETY
Social media is a new global digital world where people are connected, and
they share their information.
Media has become an obsession, and it has turned into an addiction. We
need media, but if media starts controlling us, then it will destroy our life.
