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1. LeWeb 2012
Social Media Analysis
December 3 – 6
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2. Social Mentions
LeWeb Social Mentions Dec 3 – 6
4000
Between December 3rd and
3500 6th LeWeb was mentioned
61,362 times on the
3000
various social platforms.
2500 The conference’s first day
was the busiest online.
2000
1500 The total accumulated
number of followers and
1000
potential reach amounts to
500 258,516,700.
0
04/12/2012 04/12/2012 04/12/2012 05/12/2012 05/12/2012 06/12/2012 06/12/2012 06/12/2012
00:00 10:00 20:00 06:00 16:00 02:00 12:00 22:00
4. Speaker Analysis
The 15 most Peter Deng
Mike Lazarow
mentioned Speakers Pascal Cagni
Ben Gomes
Amongst the 127 speakers
Phil Libin
of LeWeb Paris 2012, the
Andrey Andreev
top 15 individuals that were
Brian Solis
mentioned in most
David Jones
conversations online are
listed here. Robert Scoble
Marko Ahtisaari
Kevin Systrom, Amber Case
Instagram clearly takes David Marcus
the high ground, followed Matt Mullenweg
by Tony Fadell and Matt Tony Fadell
Mullenweg. Kevin Systrom
0 200 400 600 800 1000 1200 1400 1600
5. Top five Speakers
Top 5 Speakers – Topic Trend Analysis
450
400
350
300
250
200
150
100
50
0
04/12/2012 00:00 04/12/2012 10:00 04/12/2012 20:00 05/12/2012 06:00 05/12/2012 16:00 06/12/2012 02:00 06/12/2012 12:00 06/12/2012 22:00
Amber Case David Marcus Kevin Systrom Matt Mullenweg Tony Fadell
6. Top Speaker LeWeb 2012
Top Speaker – Kevin Systrom
The top speaker of LeWeb 2012
in Paris was Kevin Systom, who
was mentioned 1,403 times with
significantly more posts than his
runner-up Tony Fadell, who was
menitoned 1,069 times.
Kevin Systrom is the Co-
Founder and CEO of Instagram.
“Mobile video will happen, During Q&A session with MG
it’s a matter of when, It’s all Siegler he discussed the future
about shifts in technology of Instagram after the Facebook
and opportunities that get acquisition and that the mobile
created.” App will remain an independent
company and to exist outside of
Facebook for long time to come.
7. Regional Analysis
Majority of #Leweb posts (60.3 %) came from Paris,
Region Ile-de-france, France. The most popular
language was English with 34,387 posts.
8. Media Type Analysis
Mainstream
Media Type Facebook
Images
1%
News
1%
Analysis 2%
Comments
0%
Twitter was without Blogs
question the preferred 2%
media choice during
Aggregator
LeWeb 2012, followed 2%
at a distance by Twitter
Facebook, blogs and 92%
aggregator media. Videos
0%
11. Klout Classification
Taste Maker Thought
Klout 1% Leader Broadcaster
2% 14%
Classification Celebrity
1%
Specialist
Conversationalist
31%
LeWeb seems to be the 5%
place and time where Dabbler
industry specialists, 3%
networkers and broadcasters
come to meet and share their
knowledge.
Explorer
‘Specialist’ definition: “As a 10%
Specialist you may not be a
celebrity, but within your area
Socializer
of expertise your opinion is
8%
second to none. Your content Networker
is likely focused around a Pundit 20%
4% Observer
specific topic or industry with
3%
a focused highly-engaged
audience.”
