6. -Emphasize this narrative more
-”Accelerwaze” - try to find a route that
beats Waze’s estimated ETA
-Carpool matching by
preferences type
-Waze Flash Mobs
-Only Wazers of a certain level can choose
who they get matched with, or access to flash
mob
-Demonstrate more on how Waze is
being personalized to user behavior
-Show cute graphs with data
-Bigger victory feedback when
arrived upon destination
-Avoid sidetracking for detours.
-Avoid paying for unnecessarily high-priced gas
30. USCF Hospital Gamification
• Increased communication between staff
• Allow easy social appreciation and
recognition
• Highest recognition user was rewarded
weekly
• Nurses started a competition based on
highest patient satisfaction
• Patient satisfaction went from 86% to 97%
38. Emotional Persuasion
“People want what they can’t have,
they chase what moves away from them,
and they only value that which they pay for.”
“Attention will be given when information
novelty is high and will drift away when
information novelty is low.”
– Oren Klaff
65. Commitments
• People who write things down and announce
publicly has lowest % of changing their minds.
• “If I could get you this price, you will buy the
car today, correct?”
• “Will you please call if you have to cancel” -
decreases no-shows from 30% to 10%.
• Writing appointments down themselves
instead of writing it for them highly decreases
no-shows
66. 5 Steps in Octalysis Design
1. Define Strategy Dashboard
2.Octalysis Brainstorming
3.PE (Power/Ease) Feature List
4.Battleplan Spreadsheet
5.Concept Wireframes/Storyboarding
70. Strategy Dashboard
1. The minimum viable information to design a fully
gamified campaign
2.The Strategy Dashboard is meant to be a living
reference
3.In an Octalysis Design Campaign, you will
constantly refer back to the Strategy Dashboard
4.In an Octalysis Design Campaign, you will
constantly modify the Strategy Dashboard
102. DEFINE Feedback
Mechanics
1. WHAT USERS USE TO KEEP TRACK OF THEIR
PROGRESS TOWARDS WIN-STATE
2.Examples: POINTS, LEVELS, STAGES,
TROPHIES, AVATARS
3.SHOULD REEMPHASIZE ON THE CORE
DRIVES
103.
104.
105. Write down a list of
Feedback Mechanics that
you can interact with your
users with
107. DEFINE INCENTIVES
1. Within your power, if you could give users
everything they want, what would it be?
2.“Within your power” is important to define
3. Rewards, 8 Core Drives, or SAPS
4.Strategically place them in different Win-
States
114. I. Discovery
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
• Record and Make History.
• “Connecting the World -
seamlessly”
• Reminder Display that
they are one step away to
glorifying their memories
(show on sign up screen).
• Aura Effect: “Your friend
just reached Level X. You
start off with Y Credits!”
• Joining from an event lets
you start at level 2. • “Experience the
world through
others” OR “Live
vicariously without
the Hassle.”
• Receive a FB/email
message: “[name]!
I’ve added a
Memery video with
you in it. Help me
make the memory
complete!”
• Experiences fade away
quickly, but Memeries
last forever.
• Turn your videos into
glorious memories.
Transform your memories
into legacies.
• Extrinsic Motivation
Design Reward for
winners of CD3 Contest.
• Magnetic Cap: You can
view 5 videos a day for
free. Beyond that need to
register (and or earn
credits)
• When user views a
video before signing
up, at the end of
every video, have a
button that takes
them to a new great
video.
• Best MagicMix Contest. (Best
Crowdcam contest where every
contributor to the best video
wins?”)
115. II. Onboarding
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
• Have User go
through the
emotion tagging
process with
emotional buttons
persistent (but fold
during Scaffolding).
• Early sorting of
what videos this
person wants to
see
• Introduce Emotion Stubs.
Videos that receive
Emotional Tags produce
Emotional Stubs.
• IF users complete the
entire tutorial, get first
Achievement Symbol
• Utilize glowing choice to
guide users towards
Desired Actions.
• Smart and Magical at the
click of a button (turn videos
to memories. Share for
transforming memories to
legacies).
• After uploading first video
(or simulated practice), give
them FREE 5 Exp.
• 30 Second Video that collects all the
most epic footages and excites
people at the beginning. (built by
MagicMix triggered by user)
• Users start off 3 Emotional
Tags a day. More
emotional stubs increase
more Emotional Tags.
• If user shares for the first
time, unlock powers
• Founder Status: If
no friends are on
Memery, give them
the message:
congratulations!
You are the first
among your friends
to Discovery
Memery. You have
gained Founder
Status.”
• Founders get
rewards when
friends join in
• Anchored
Comformity: Show
number of videos
from related
regions/user types
• Memery of the Day
• Most popular areas to
follow
• Set privacy settings:
Location services - to
make sure videos are not
lost in the Memery Abyss
116. III. Scaffolding
Avoidance
Ownership
Empowerment
Unpredictability
Accomplishment
Scarcity
Social
Influence
Meaning
• Collection set for the most
varied cities
• Collect more Emotion
Stubs when videos gain
Emotion Tags
• Emotion Tags generate
Emotion Stubs for every
same-tag-streak within 10
seconds.
• Follow an area and get
notified with all videos
there.
• 10 Levels of Memery
Status with unlocked
powers
• Higher Level increases
power of frequency of all
actions
• Achievement symbols for
truly difficult tasks like 10
countries)
• Magnetic Cap of Stars a day (starting at 1 for Level
1) (Higher level stars have multiplied weight per
star)
• Company can plant “count-down treasure chests” at
places they want videos
• Allow users to create a
story, narrative, or trivia
facts attached to the
video. (Subtitles or voice-
over, or a blurb below
video)
• Exp boosters for weekly
theme vidoes. Multiplied
by # of likes.
• Star Stats based on
emotions
• Videos share will gain
50% extra rewards for 24
hours. New shares
renews it to 24 hours.
• Tag friends in videos and
follow other users
• Compounding Group
Quest: users can initiate a
cluster call. Videos
created within next 24
hours in area gains
compound bonus.
• Recruit Booster: More
rewards when invited
friend level to 3
• Achievement symbol Easter Eggs
• Take a Walk down Memery Lane:
If they upload a video give random
“highlighted” videos made in the
past but at the same place.
• Stub Collecting Cap: user needs to
return regularly to collect earned stubs.
If not, generated stubs would be lost.
• Feedback Mechanic: You just
turned another video into a lasting
Memery.
• City competition on the most Stars
117. IV. Endgame
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
• Sponsored Memery
Collector: get paid to
travel and record epic ES
videos.
• Earn advertising share for
their videos?
• Complete extremely
difficult collection sets.
• Memory Rock Stars:
people with over 1 million
views on their videos.
• Diamond Frame Big Burn
• Successful Group Quest
Feedback Mechanics
• Regional Top 100
• CD1 Titles: Historian of the World. Explorer of the World. etc.
• Videos labelled “Historical.” “Legendary.”
• Regional “Elitism” Competition
• Advanced video mixing
and narration tools
• Video responses to videos
• Create powerful emotional
videos through emotion
searching (via emotion
stubs)
• Country-Collection Map
• Unlock more storage space
• Sunk Cost Prison:
reminder to not lost videos
• Easter Egg that is
embedded at certain
locations when people
record/view videos there.
• Worldly sentiment view