This is my speech on Gamified Onboarding

1. Engaging & Gamfied
Onboarding Design
For: Habit Summit By: Yu-kai Chou
@yukaichou / #octalysis / yukai@octalysisgroup.com

2. Early Pioneer of Gamification since 2003
Serial Entrepreneur in Gamification
CEO of the Octalysis Group and Octalysis Prime
Regular Keynote Speaker/Lecturer at Stanford
University, Google, LEGO, BCG,VW/Porsche,TEDx
Work featured in Forbes,Wall Street Journal, PBS
Rated #1 in “Top 100 Gamification Gurus” in 2014 and
“Gamification Guru of theYear” in 2015 and 2017
@yukaichou / #octalysis / yukai@yukaichou.com

4. http://yukaichou.com/books

5. http://yukaichou.com/books
OctalysisPrime(.com)

6. “Human-Focused Design”
• As opposed to “Function Focused Design”
• System that is designed to optimize for the
motivations and feelings of the human inside
• ...instead of assuming the people within are robots
that will complete the task
vs

7. Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
-Narrative
-Elitism
-Humanity Hero
-Revealed Heart
-Beginners Luck
-Free Lunch
-Destiny Child
-Creationist
-Status Points
-Badges (Achievement Symbols)
-Fixed Action Rewards (Earned Lunch)
-Leaderboard
-Progress Bar
-Quest Lists
-Dessert Oasis
-High Five
-Crowning
-Anticipation Parade
-Aura Effect
-Step-by-Step Overlay Tutorial
-Boss Fights
-Milestone Unlocks
-Real-Time Control
-Evergreen Combos
-Instant feedback
-Boosters
-Blank Fills
-Plant Pickers
-Poison Pickers
-Exchangeable Points
-Virtual Goods
-Build from Scratch
-Alfred Effect
-Collection Sets
-Avatar
-Protection
-Recruiter Burden
-Monitor Attachment
-Brag Button
-Water Cooler
-Conformity Anchors
-Mentorship
-Social Prod
-Friending
-Social Treasure/Gifting
-SeeSaw Bump
-Group Quests
-Tout Flags
-Appointment Dynamics
-Magnetic Caps
-Dangling
-Prize Pacing
-Options Pacing
-Last Mile Drive
-Count Down Timer
-Torture Breaks
-Moats
-The Big Burn
-Glowing Choice
-MiniQuests
-Visual Storytelling
-Easter Eggs
-Random Rewards
-Obvious Wonder
-Rolling Rewards
-Evolved UI
-Sudden Rewards
-Oracle Effect
-Sunk Cost Prison
-Progress Loss
-Rightful Heritage
-Evanescence Opportunity
-Status Quo Sloth
-Scarlet Letter
-Visual Grave
-FOMO Punch

8. Right
Brain
Left
Brain Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
Extrinsic (tendency) Intrinsic (tendency)
White Hat Motivation
Black Hat Motivation

9. Discovery Onboarding Scaffolding Endgame
Design for All 4 Phases
Level 2 Octalysis

10. Discovery Onboarding Scaffolding Endgame
Design for All 4 Phases
Level 2 Octalysis

11. Octalysis
Meaning
Epic Meaning & Calling

12. Focus on Why First

13. Octalysis
Accomplishment
Development &
Accomplishment

14. First Major Win-State

15. Octalysis
Empowerment
Empowerment of
Creativity & Feedback

16. Provide Meaningful Choices

17. Octalysis
Ownership
Ownership &
Possession

18. Plant a Commitment

19. Octalysis
SocialInfluence
Social Influence
& Relatedness

20. Use Social Proof

21. Use Social Proof

22. Use Social Proof

23. User has no Facebook friends
Earned:
Pioneer Status
Great!
You’re a Pioneer!
(All your Core Drives will level up 10% Faster)

24. Octalysis
Scarcity
Scarcity & Impatience

25. Dangle Unlockables

26. Octalysis
Unpredictability
Unpredictability & Curiosity

27. Start Out Different

28. Octalysis
Avoidance
Loss & Avoidance

29. Don’t let Users Accidentally
Stumble Upon a Bad Experience

30. Discovery Onboarding Scaffolding Endgame
AchieversExplorersSocializersKillers

31. Discovery Onboarding Scaffolding Endgame
AchieversExplorersSocializersKillers

32. Octalysis
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social
Influence
-Narrative
-Elitism
-Humanity Hero
-Revealed Heart
-Beginners Luck
-Free Lunch
-Destiny Child
-Creationist
-Status Points
-Badges (Achievement Symbols)
-Fixed Action Rewards (Earned Lunch)
-Leaderboard
-Progress Bar
-Quest Lists
-Dessert Oasis
-High Five
-Crowning
-Anticipation Parade
-Aura Effect
-Step-by-Step Overlay Tutorial
-Boss Fights
-Milestone Unlocks
-Real-Time Control
-Evergreen Combos
-Instant feedback
-Boosters
-Blank Fills
-Plant Pickers
-Poison Pickers
-Exchangeable Points
-Virtual Goods
-Build from Scratch
-Alfred Effect
-Collection Sets
-Avatar
-Protection
-Recruiter Burden
-Monitor Attachment
-Brag Button
-Water Cooler
-Conformity Anchors
-Mentorship
-Social Prod
-Friending
-Social Treasure/Gifting
-SeeSaw Bump
-Group Quests
-Tout Flags
-Appointment Dynamics
-Magnetic Caps
-Dangling
-Prize Pacing
-Options Pacing
-Last Mile Drive
-Count Down Timer
-Torture Breaks
-Moats
-The Big Burn
-Glowing Choice
-MiniQuests
-Visual Storytelling
-Easter Eggs
-Random Rewards
-Obvious Wonder
-Rolling Rewards
-Evolved UI
-Sudden Rewards
-Oracle Effect
-Sunk Cost Prison
-Progress Loss
-Rightful Heritage
-Evanescence Opportunity
-Status Quo Sloth
-Scarlet Letter
-Visual Grave
-FOMO Punch

33. http://yukaichou.com/books
OctalysisPrime(.com)

34. http://yukaichou.com/books

35. ThankYou.
Truly.
YukaiChou.com @yukaichou
yukai@octalysisgroup.com