1. VI AL MARK TIN
Word of Mouth Marketing approach that
centers on its ability to spread information
across, exponentially in the fastest and
most simple way possibly by making it
easy to forward to the consumer
2. What do you
Who do you
want to
want to
communicate
reach?
?
KEY QUESTIONS
What other
What is your tactics will
?
budget? you use?
How can you
How will you
engage with
measure
your
success?
audience?
4. R ULES
1. Be different and relevant with your brand
2. Don’t obsess about being “on message”
3. Don’t break the bank with expensive advertising
4. Don’t beg mainstream media to write about you
5. Exploit basic behaviors/motivations
Know your audience
6. Make it easy for people to share your content with
their friends, colleagues, and family members
Efortless transfer to others
7. Don’t fake authenticity
ENKI
5. Title Funny/Sexy/
Quirky/Schoking Challenges
Short
Recomend Timely
something Thumbnail
Unusual
Join a Surprise
petition Engaging ending
Intro
Simple Appeal
to be to sex
remixed Chorus
Charity
Chain
mail
VIRAL VIDEO
16. Low costs
Possibility of
continuous Great reach
campaign
ADVANTAGES
High High
efficiency credibility
17. Lack of
control
Association
with Brand
unknown Dilution
groups
DISADVANTAGES
Risks that the
Limited
viral message
possibility for
is perceived
segmentation
as spam
18. Successful
viral
campaign
Relationship
Engagement building with the
with that brand/company
audience
pushing the campaign
Distribution
to the right
audience
20. Buzz marketing Viral marketing
• Creating excitement build • Get your audience to do
up leading to talk in the marketing for you
street • Focus: The spreading of
• Focus: the talking about your message
your promotion • Web is a key element
• Mail, SMS and web are
integrated in a multi channel
campaign
21. The AIDA model
The traditional conceptual model for creating any advertising or marketing communications
message is the AIDA Model: get Attention, hold Interest, arouse Desire, and then obtain Action
Give them enough motivational cause to take
action and buy
Action
Desire Make their mouths water!
Show your prospective customer that your
Interest product or service IS the car for him/her
Attention Generating emotion and setting up a
situation
22.
23. 5 Ways of Going Viral
Build Invite
Momentum: Interaction: Focus on Post
Make Your Ask your most Themes: Consistently:
NBA page
loyal fans and add,
Title a Hook
friends to like & " Find creative
'Going
comment early ways to involve Green' articles…
on your audience”
24. Moreover….
Discussions on
NetworkedBlogs Recruitment
your products
Page for your Add news every
Promotions
employees week
Often change
SlideShare Contests/ Events
your status
Translate
applications by
Surveys ShopTab
using Facebook
translate tool
25. THANK YOU
Sehit Muhtar Bey Cad. No 9 4th Floor
0212 256 45 80
info@enkiadv.com
Filiz ÖZDEMIR
filiz_ozdemir@ymail.com
