Design thinking for social business .1

Design Thinking
From Insights to Innovation 
?
3/22/15, 6:25 PM
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empathy deﬁne research ideate prototype test

300grams of
sh*t = 4hr of
music on an
iPod

Observation & Investigation
- Design process & methodology
- Understanding cultural context
- Environment, expectations & performance
?empathy deﬁne research
EDUCATION
NOT
PERFECT

EDUCATION
NOT
PERFECT
Ideation
- Tools for concept creation
- Effective methods for brainstorming
- Ideation in action
ideate

3/22/15, 6:25 PM
prototype test
EDUCATION
NOT
PERFECT
Prototyping & Validation
- Methods of Prototyping
- The art of critique
- Selling ideas
- Decision-making
- Retrospective learning

REDESIGN THE
STUDY Experience
FORYOUR
COLLEGE

?empathy deﬁne research ideate
3/22/15, 6:25 PM
prototype test

what is the status
quo of the question
you are trying to
answer ?

3/22/15, 6:25 PM
test

THE MVPYou don’t want to waste your time and money building a product no one wi want to use or pay for. So,
first get out of the building and talk to your customers.
But there’s a world of difFerence betweEn talk and action, beteEw n what your customers say, and what
they eventualLy do. Talking, and putTing the product in their hands is important. And yes – asking
money for it. You want them to put their money where their mouth is.
Sure, but what if you do not have a product yet? This is where the minimum viable product comes into
play.
A minimum viable product is “a product which has just those features and no more that alLows you to
ship a product that early adopters s and, at least some of whom resonate with, pay you money for, and
start to give you feEdback on.”
But why minimal? Because your time and money are severely limited. You want the bi est “bang for your
buck”: maximum learning with minimal efFort.

home products shop about contact
only 200$

PRODUCT NOT AVAILABLE – READ BELOW
Thank you very much for trusting me with your purchase and for your interest in the product.
I will inform you via email if and when we are able to fulﬁll your order. In this case, you will receive a payment link to complete the process.
Sorry for the inconvenience and once again, thank you for your interest and trust.

#4 Raise Money from your Users

Title
Include your business’s name, your name and title, and
contact information.The investor can read the slide—cut to the
chase and summarize what you do (for example, we sell
software, we protect the environment). Open simply with, “This
is my company and this is what we do.” You want to get
investors thinking about the potential for your company and
the size of the market.

Problem
Explain your investors the pain that you’re alleviating. The goal
is to get everyone nodding and buying in. Avoid looking for a
solution that is searching for a problem. Minimize or eliminate
citations of consulting studies about the future size of the
market.

Status Quo
Provide a complete view of the competitive landscape. Too
much is better than too little. Never dismiss your competition.
Everyone—customers, investors and employees—wants to
hear why you’re good, not why the competition is bad.

Solution
Describe how you alleviate this pain and the meaning that you
make. Ensure that the audience clearly understands what you
sell and your value proposition. This is not the place for an in-
depth technical explanation. Provide just the gist of how you ﬁx
the pain.

Underlying magic
Describe the technology, secret sauce or magic behind your
product or service. Aim for less text and more diagrams,
schematics and ﬂowcharts on this slide. White papers and
objective proofs of concepts are helpful here.

THE MVP
You don’t want to waste your time and money building a product no one wi want to use or
pay for. So, ﬁrst get out of the building and talk to your customers.
But there’s a world of difference between talk and action, between n what your customers
say, and what they eventually do. Talking, and putting the product in their hands is
important. And yes – asking money for it. You want them to put their money where their
mouth is.
Sure, but what if you do not have a product yet? This is where the minimum viable product
comes into play.
A minimum viable product is “a product which has just those features and no more that
allows you to ship a product that early adopters s and, at least some of whom resonate
with, pay you money for, and start to give you feedback on.”
But why minimal? Because your time and money are severely limited. You want the biggest
“bang for your buck”: maximum learning with minimal effort.

Business model
Explain how you make money—who pays you, your channels
of distribution and your gross margins.In general, a unique,
untested business model is a scary proposition. If you truly
have a revolutionary business model, explain it in terms of
familiar ones. This is your opportunity to drop the names of
organizations that are already using your product or service.

Marketing and sales
Explain how you will reach your customer and your marketing
leverage points. Convince the audience that you have an
effective go-to-market strategy that will not break the bank.

Two Weeks Roadmap
What kind of steps are needed to test your business within a
timeframe of two weeks ?

Design thinking for social business .1

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