A word template that summarizes best practices for a marketing resume.

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JOCELYN MILLER
xxx Main Street Toronto, Ontario 416-xxx-xxxx email@gmail.com
PROFILE
(NOTE: The Profile at the top is very important – it’s the Executive Summary of the
experience and skills that you would offer a new employer. Include 3-4 sentences that
summarize what makes you unique and customize your bullet point list of key strengths to the
ones outlined in the job profile you’re applying for)
Confident, motivated and enthusiastic individual with x years in the experiential marketing, promotions and
event industry. Portfolio includes concept creation, development, and execution for such global brands as xxx,
yyy and zzz, helping bring ideas to life across multiple consumer touch points – Experiential, Promotions, PR,
Media and Online. Recognized for an aptitude in all areas of account management, creativity and proactive
thinking, combined with tenacity for exceeding client expectations and attention to detail.
CORE STRENGTHS
Financial management Creative thinking/ concept development
Event planning and execution Strong leadership & team management
360 degree campaign planning Strategic and logistical thinking
Project and client management Strong interpersonal skills
Strong working knowledge of written and Organization and time management
spoken French Highly skilled in MS Office- Excel and Project
PROFESSIONAL EXPERIENCE
(NOTE: Include Company Name, Location and cumulative time you’ve worked there as
‘heading’ with details about specific jobs/time spent within each position underneath)
XX Agency, Toronto May 2006 - Present
(NOTE: include 1-2 points under each job title to outline key roles/responsibilities; add
subhead to highlight Key Accomplishments and focus on examples with measurable results)
ACCOUNT MANAGER June 2008 - Present
 Working on xxx, yyy, zzz clients, taking an active role in all disciplines (marketing, finance, creative, media,
research, sponsorship and activation) from planning to completion.
 Responsible for building, maintaining and growing positive relationships with clients, partners, sponsors
and suppliers.
 Developed and managed fully integrated national retail programs. Responsibilities included media buys;
print, online, wild postings and radio; in-store promotional elements; POP, signage, videos, flyers; and
experiential marketing, event execution and contest fulfillment.
Accomplishments
NOTE: Use strong adjectives that are results-oriented words such as: led, initiated,
developed, selected to, increased etc.)
Brought in to re-haul event calendar and budget on the xxx account. Was able to assess and make
recommendations to create a viable program that would meet client objectives and exceed
expectations. Result was increased sales of x% in fall 2010.

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Due to proven strengths in financial planning and budget development was appointed by VP as lead
on both the xxx and yyy accounts in dealings with client on financial matters.
Personally selected by VP and client, based on proven success, to provide strategic planning,
production assistance and on-site management of the xxx program; winner of the 2008 Canadian
Event Industry Award, Best Festival.
Managed the design, planning and led execution of a $x million activation and budget for xxx with over
500 events across the country. Scope of events includes trade shows, sporting and community,
conferences, corporate functions and festivals.
Managed a team of 10 direct reports though nation-wide experiential initiatives. Successful leadership
and recruitment of team led to rapid promotion of 3 employees including a position in the office.
ACCOUNT EXECUTIVE, xx Agency May 2006 - June 2008
 Worked on a variety of tasks supporting the xxx account team including event coordination, planning and
logistics; daily creative approvals; media buying; advertising campaigns; cinema and television spots;
trade shows and corporate conferences.
Accomplishments
Due to early success within role was the only AE in the company appointed full responsibility for
recruitment process; hired, trained and over saw 20 direct reports in Ontario and British Columbia.
Only employee in the company allotted access and responsibility to submit weekly payroll to
accounting.
Led, created and managed a turnkey PR program to leverage a network of 150 industry journalists
across the country; initiated custom content, video development and creative concepts.
Contributed to concept development and led execution of the fully integrated xxx launch campaign
including national media buys, cinema spot and private launch event; winner of Global Marketer 2008
Diamond Award. Marketing campaign resulted in product sell out and exceeded company’s sales
projections.
Took initiative to create a custom monthly reporting template to provide feedback to client. New report
was well received by direct client and passed throughout Sr. management.
NOTE: Include previous full-time work to ensure there are no gaps in resume since
graduation; but only include summer work if it’s highly relevant to your chosen career path
EDUCATION
University of XXX, Bachelor of Commerce 2005
Length of degree (include major/minor if you had one)
Entrance scholarships or academic awards
Overall academic performance (overall average or perhaps cumulative average of
marketing specific courses)
International exchange details
PERSONAL INTERESTS
Include any sports, interests or volunteer activities that you enjoy and participate in on
a regular basis (ideally this should be current or at least within the past few years).