With over 1 billion smartphone users in the world, new prospective parents are going to research your site and program. Here's what we recommend to programs considering a new mobile site; A mobile responsive site It’s better to optimize a single site that is designed to look great on both desktop and mobile devices Make sure it is easy to read, and navigate, through the entire site More cost-effective than having multiple sites to maintain. For a customized Internet Marketing Plan, and FREE total web presence review, contact the team at Local Childcare Marketing! www.localchildcaremarketing.com

1. Presented By
Jeff Fisher
Certified Online Marketer
T H E 2 0 1 7 P L A N
Learn Why Every
Child Care Center
Needs A Mobile
Website

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Web Presence Dominance
Method

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Need Your Attention Please
Turn off cell phones
Turn off Facebook
If you’re a Child Care Center owner or Director and
you’re serious about getting better results in 2017,
the next 50-70 minutes will help you get focused on
doing what works for online marketing today!

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What We Will Cover Today
• Discover ways to get a mobile website, from dedicated
mobile websites to integrated mobile websites, you will
learn how to get a mobile website for your center.
• Learn why a mobile responsive website is
essential. Visitors who can easily consume the
information on your website will take action.
• The secrets to a mobile optimized website. Google
now penalizes websites that are not optimized mobile
devices. Learn how to avoid those penalties!
• Proven examples of mobile advertising that you can
swipe & deploy. We will share our proven winners as it
relates to keywords, ad groups, text ads, & landing Pages.
... and much, MUCH More!

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HISTORY
Mobile phones attained the
capability to access the internet in
the late 1990’s
The launch of Apple’s iPhone in 2007
was a game changer for the mobile
Internet.
It changed the game of internet by
coming prepackaged with a mobile
version of Apple’s famous web
browser – Safari.
Enabled iPhone users to
browse the same full-scale web
pages as desktop users.
Users had real mobile internet, and
not just some stripped-down version
of the web.

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HISTORY
Apple & other companies joined the
mobile revolution giving consumers a
new way to gather information
They are the norm. Companies now
have no choice but to be found where
the market is.
NOW: over half of all the search traffic comes from mobile
devices Google has released changes to its algorithm to
serve up mobile-friendly websites FIRST

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SOME STATISTICS
There’s an approximated
1 billionsmartphone users
all over the world and
172 millionin the U.S.
Mobile accounts for
13%
of total U.S. web traffic
which is more than
one-third for some
local businesses
over

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WHATCAN YOU DO ABOUT IT?
It starts with your web presence and
there are three ways you can go
about it:
•A separate mobile website that loads on a subdomain
(eg. yourwebsite.com vs m. yourwebsite.com),
• an integrated mobile website that is part of the your website
and the entire site is optimized for both desktop and mobile
• you can develop a mobile app for your business
There are pros and cons of each approach and you have make a
choice based on your business and marketing strategies. We do have
one recommendation.

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What we recommend
• A mobile responsive site
• It’s better to optimize a single
site that is designed to look
great on both desktop and
mobile devices
• Make sure it is easy to read,
and navigate, through the
entire site
• More cost-effective than
having multiple sites to
maintain.
STANDALONE vs. SEPERATE MOBILE SITE

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STANDALONE MOBILE WEBSITES
Google penalizes sites not fully mobile
optimized. Make sure to follow these guidelines
when building your site
 Dedicated Mobile Websites
are an outdated solution
 Do not redirect mobile
visitors to a different
subdomain
 Use a Wordpress mobile
responsive website for best
results

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WHY NOT A MOBILE
APP?
• Most of the search traffic is on the
web, not in the app store
• Apps are most useful for
providing services to existing
customers
• Web apps deliver app-like
experiences within the browser
• Apps are inherently fragmented
across platforms
• Each platform has its own native
apps. Each has its own tools and
programming languages
• Users have to install your app
and must choose to update to get
your latest updates
• There is very limited tracking
available for the source of your
sales/inquiries

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Two characteristics of a webpage that Google considers in its ranking
evaluation is the Bounce Rate and Click Back
GOOGLE SEARCH RANKINGS
FOR MOBILE OPTIMIZED SITES
Bounce Rate Click Back
Bounce rate is when your
users don’t click through to
another webpage on your
website and exit from right
where they landed.
The user will either leave the
webpage by entering a new
URL, or by clicking a link that
will leave the site.
Click Back is when a user
reaches your webpage, then
ascertains that the site sucks or
is unrelated, and clicks the
‘Back’ button on their browser to
return to the initial search
results.
Google will trace the amount of
time spent on a webpage before
the user clicks back.

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If you are serious
about improving
your organic traffic
(or not losing your
current rankings),
you should
optimize your
website for mobile
There
are significant
penalties for
websites that do
not meet its
guidelines for
mobile
optimization
Google’s algorithm
tracks whether you
have bad or low
quality content,
which will cause a
drop in your
ranking
GOOGLE SEARCH RANKINGS
FOR MOBILE OPTIMIZED SITES
This means that your user will either bounce to another site that the
user can read, (bad for SEO), or they will land and almost immediately
click back to the search results leading to a Low Click Back Time (also
bad for SEO).
Info about Google Analytics & Tracking
see our PPC Webinar!

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If your business is
making use of social
marketing, there is a
very good chance that
incoming traffic will be
accessing your site
via mobile devices
HOW MOBILE RESPONSIVENESS
IMPACTS CONVERSION RATES
91% of mobile
usage involves
some sort of
social activity
Your mobile
optimized website
will give your users
an easy way to
share content from
your website and
spread the word of
mouth

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Desktop means people are
more
• Distracted
• Too many tabs open
Mobile means what they are
looking at is the only thing
creating user engagement
HOW MOBILE RESPONSIVENESS
IMPACTS CONVERSION RATES
Conversions are higher on mobile sites if you have compelling
content and of course if it’s optimized!
People are more
likely to take
action and
succumb to your
Call-To-Actions
while on mobile

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• Mobile Advertisement is booming
• Projected to hit 42 billon in revenue
in next 3 years
• Not a lot of companies are taking
it’s full advantage yet
MOBILE ADVERTISING
IS STILL UNDERUTILIZED

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KEY TAKEAWAYS
• Understand your market and competitors, plan
accordingly!
• Mobile apps may not always be the right thing for
you. They cost a lot and are effective in only a
handful of cases for a limited number of brands and
businesses.
• Responsive design is an absolute essential for
tapping into mobile traffic. Google considers website
responsiveness to be an important factor in allocating
search rankings. MOBILE FIRST
• Making your website responsive and fast will bring
you more search traffic and result in more
conversions too.
• Keep an eye on analytics. Learn what is and is not
working, learn from your mistakes

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• Mobile Website: This is a modified version of your desktop website
that adapts to the smaller dimensions of mobile devices and arranges
content for easier consumption on them.
• Native Mobile Apps: Just like the software you install on your desktop
computer, native mobile apps need to be installed on a mobile device
and provide a better browsing experience to the user and more data
about the device to marketers.
• QR Codes: These are machine-readable codes consisting of an array
of black and white squares, typically used for storing URLs or other
information for reading by the camera on a smartphone. They are
similar to barcodes on products you buy and scan at a supermarket.
TERMS & DEFINITIONS
If you get a properly built mobile website made for your business not
only will you please the Google overlords but you’ll also get some other
benefits

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• Mobile Display Ads: These are also known as mobile banner ads and
are an effective way to drive new prospects to a mobile website.
• Native Advertising: Marketing messages that are embedded into a
digital channel, often via mobile. So, for example, a marketing
message embedded into the Facebook stream would be considered a
native ad.
• Mobile Paid Search: Identical to desktop paid search except for the
fact that it’s customized for mobile. The largest and best-known
players in this field are Google, Bing, and Yahoo.
• Location-Based Services: Apps and services that track and utilize
the satellite-provided location of a mobile device user.
TERMS & DEFINITIONS

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CALL Us Directly At 888-354-6196
OR
www.localchildcaremarketing.com/schedule

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FREE:
2017 Online Marketing Plan Review
• Analysis of Online Visibility (aka Web Presence)
• Custom Keyword List Of Most Important Search Terms
• Ranking Report Showing Where You Rank Currently
• Analysis Of Online Directory Listings & Consistency
• Analysis Of Online Reviews & Reputation
• Analysis Of Social Presence
• Analysis Of Website Conversion Effectiveness
CALL 888-354-6196
www.localchildcaremarketing.com/schedule

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Web Presence Dominance
Method

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CALL Us Directly At 888-354-6196
OR
www.localchildcaremarketing.com/schedule