Data Intelligence Augmented User Interface

1. Digital Marketing
Building brands with digital in the core

2. Tom Fleerackers
tom.fleerackers@kdg.be
www.flatworldbusiness.wordpress.com

3. Digital Marketing
based on books from Steven Van Belleghem
www.stevenvanbelleghem.com
@stevenVBE

4. Extreme
Customer
Centricity
Technology
=
Facilitator
Selling
without
selling

5. Extreme
Customer
Centricity
Technology
=
Facilitator
Selling
without
selling

6. Technology
=
Facilitator
Intelligence
augmented
Data
User
interface

7. InternetData
Intelligence
augmented
User
interface
“In God we trust;
all others bring data.”
William E. Deming

8. Data
Intelligence
augmented
User
interface
“If someone discusses something with me
on the basis of opinions, my opinion will win.
That’s why I prefer people to argue me on
the basis of data, because then the data wins”
Reed Hastings, CEO of

9. Data
Intelligence
augmented
User
interface

10. Data
Intelligence
augmented
User
interface

11. your customers are leaving a
data trail
Data
Intelligence
augmented
User
interface

12. Data is the secret weapon for the
next level of customer relationship
Data
Intelligence
augmented
User
interface

13. it’s not about the data
it’s about the relevance
Data
Intelligence
augmented
User
interface

14. “Why are we using (customer) data?”
1 million dollar question
Data
Intelligence
augmented
User
interface

15. BIG wisdom
BIG help
BIG personalisation
Data
Intelligence
augmented
User
interface

16. every good conversation starts
with a good listening

17. every good conversation starts
with a good listening
Data
Intelligence
augmented
User
interface

18. BIG wisdom
BIG help
BIG personalisation
Data
Intelligence
augmented
User
interface

19. a customer relatonship that is
faster-than-real-time
Data
Intelligence
augmented
User
interface

20. Reactive customer service
comes to an end
Data
Intelligence
augmented
User
interface

21. Customer service becomes
pro-active
Data
Intelligence
augmented
User
interface

22. Customer service becomes
pro-active
Data
Intelligence
augmented
User
interface

23. Customer service becomes
pro-active
Data
Intelligence
augmented
User
interface
This is your central heating system
calling. I’m experiencing some
problem and might break down.
If you press ‘okay’ someone will
come around tomorrow to fix me.

24. BIG wisdom
BIG help
BIG personalisation
Data
Intelligence
augmented
User
interface

25. (Towards) a
predictable customer
Data
Intelligence
augmented
User
interface

26. a world of
one size fits none
Data
Intelligence
augmented
User
interface

27. a world of
the segment of one
Data
Intelligence
augmented
User
interface

28. the added value of
the segment of one
Data
Intelligence
augmented
User
interface

29. Forbes, 2014
Data
Intelligence
augmented
User
interface

30. 41%
use my data to provide
a personalized service
Data
Intelligence
augmented
User
interface

31. 44%
use my data to improve
your service
Data
Intelligence
augmented
User
interface

32. 46%
use my data to feed me
personalized information
Data
Intelligence
augmented
User
interface

33. companies will have to win the customers
trust to win over the market.
Data
User
interface
Intelligence
augmented

34. Marketeers report succes when they
leverage data into personalistion
Data
User
interface
Intelligence
augmented
85%

35. Data
Intelligence
augmented
User
interface

36. Data
Intelligence
augmented
User
interface

37. Technology
=
Facilitator
Data
Intelligence
augmented
User
interface

38. Regentstreet is becoming Beaconstreet
Data
Intelligence
augmented
User
interface

39. connecting with the (hyper)personal customer
Data
Intelligence
augmented
User
interface

40. companies will start
to implement
human like
customer service
Data
Intelligence
augmented
User
interface

41. companies will start
to implement
human like
customer service
Data
Intelligence
augmented
User
interface

42. companies will start
to implement
human like
customer service
Data
Intelligence
augmented
User
interface

43. most people don’t
like
authentic
unfriendliness
Data
Intelligence
augmented
User
interface

44. people will prefer
programmed friendliness
over authentic
unfriendliness
Data
Intelligence
augmented
User
interface

45. Data
Intelligence
augmented
User
interface

46. Data
Intelligence
augmented
User
interface
Real-time
is the new minimum

47. Data
Intelligence
augmented
User
interface
Real-time
is the new minimum

48. Data
Intelligence
augmented
User
interface
Interface
evolution
Complex Simple Automated Augmented

49. Technology
=
Facilitator
Data
Intelligence
augmented
User
interface

50. the next level
when science fiction becomes science
Data
Intelligence
augmented
User
interface

51. machines enable us
to overcome physical limitations
Data
Intelligence
augmented
User
interface

52. Data
Intelligence
augmented
User
interface

53. Data
Intelligence
augmented
User
interface

54. computers overcome the
limitations of the brain
Data
Intelligence
augmented
User
interface

55. computers changed the world
Data
Intelligence
augmented
User
interface

56. computers changed the world
at high speed
Data
Intelligence
augmented
User
interface

57. Data
Intelligence
augmented
User
interface

58. almost passing the
turing test
(June 2014)
Data
Intelligence
augmented
User
interface

59. people might prefer
programmed friendliness
but technology will never
replace love!
Data
Intelligence
augmented
User
interface