This Slideshare presentation is a partial preview of the full business document. To view and download the full document, please go here: http://flevy.com/browse/business-document/Business-Strategy-and-Creative-Execution-Pitch-Deck-82 This is an example of the initial sales presentation made to executives in effort to sell business strategy and creative execution consulting work. This format can be used as a template. The information inside is generic and not specific to any specific organizations.

1. Business Strategy and Creative Execution
Pitch Deck Example
This is an example of the initial sales presentation made to executives in effort
to sell business strategy and creative execution consulting work. This format
can be used as a template. The information inside is generic and not specific
to any specific organizations.

2. Project objectives.
• Develop Marketing Strategy to achieve User/Subscriber Targets.
• Position Brand, Service Offering as _________.
• Develop Strategic Partnerships with _________, ________, and
_________.
• Develop an Integrated distinctive User Experience.
• Support Marketing and Creative Execution.
This document is a partial preview. Full document download can be found on Flevy:
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3. Barriers to growth
1. Me too product creating try-buy-churn cycle.
2. Using early market to project growth trajectory.
3. Clumsy, difficult, uncool, or unclear User Experience.
4. Wrong type of Marketing at right time.
5. Right type marketing at Wrong time.
6. Wrong type of Marketing all the time.
7. No Marketing at all.
In the real world, what’s stopping COMPANY from
reaching XX MM users?
XXMM users XXMM users
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4. Phase 1. Market Assessment
• Market Size and Landscape. Size the market and understand its
competitive landscape.
• Value Proposition Definition. Determine COMPANY’s unique customer
value proposition.
• Technology Capabilities Assessment. Evaluate COMPANY’s technology
capabilities as it compares to competitors and trends.
• Brand Assessment. COMPANY is viewed as a me-too INDUSTRY
LEADER. Understand existing customer perceptions of COMPANY’s brand
and determine the brand image COMPANY should aspire to.
PHASE 1
Market
Assessment
PHASE 2
Strategy
Development
PHASE 3
Strategy
Execution
4 weeks
KEY ACTIVITIES
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5. Pricing summary.
PHASE 1
Market
Assessment
PHASE 2
Strategy
Development
PHASE 3
Strategy
Execution
$100K$100K$100K$100K
MONTH 4MONTH 3MONTH 2MONTH 1
Monthly Price
Total Price
$400K
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6. • Executive Summary
• Engagement Details
• Next Steps
• Background & Qualifications
• The TeamThis document is a partial preview. Full document download can be found on Flevy:
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7. Representative clients.
ADD LOGO …
ADD LOGO
…
Over the past X years, we have served clients from startups to
Fortune 500 companies. We specialize in growth strategy and
creative execution across the sectors of ____________.
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8. CONSULTANT NAME.
Summary of Relevant Work Experience
Level: Senior consultant
Practice: Technology
Name: CONSULTANT NAME
• Firm Name
• Led Strategic Marketing and Business Case Streams
on global product launch strategy engagement.
Developed primary deliverable, Customer Value
Proposition Guide, detailing value proposition
(qualitative and financial) by customer segment,
product, and financial benefit. Key activities include
Customer Segmentation, Pricing Analysis, and
Business Case Development.
• Acted as Business Case Stream Lead—created
business case for studio to expand into new line of
business. Developed financial model to calculate ROI
and IRR over 5-year and 7-year scenarios based on
dynamic pricing point.
• Led several categories in an enterprise-wide Strategic
Sourcing initiative for a Fortune 15 company.
Conducted spend analysis, contract analysis, RFP
development, and vendor selection. Managed over
$100MM worth of spend across multiple categories.
• Participated in creation of a Finance & Accounting
Shared Services organization. Led 3 weeks of
workshops between US and China.
• Previous Firm Name
• Management consultant
Competences
• Three years of professional experience in consulting
services
• Mergers & Acquisitions
• Sourcing & Procurement
• Strong knowledge of the telecoms and media as well
as the financial industry
Education and Experience
Nationality: German
PHOTO
• B.S. from Harvard University, Mathematics
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9. 1
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