SlideShare une entreprise Scribd logo
1  sur  10
People recognize each other as such from the sound of this voice. ,[object Object],[object Object]
The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. ,[object Object],[object Object]
Hyperlinks subvert hierarchy. ,[object Object],[object Object],[object Object]
In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way. ,[object Object],[object Object]
These networked conversations are enabling powerful new forms of social organization and  knowledge exchange to emerge. ,[object Object],[object Object]
As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.  ,[object Object],[object Object],[object Object]
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.   ,[object Object],[object Object],[object Object]
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. ,[object Object],[object Object],[object Object]
What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.   ,[object Object],[object Object],[object Object]
Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.   ,[object Object],[object Object]

Contenu connexe

En vedette (7)

برنامج التنمية المندمجة: 90مشرعا جهويا
برنامج التنمية المندمجة: 90مشرعا جهويابرنامج التنمية المندمجة: 90مشرعا جهويا
برنامج التنمية المندمجة: 90مشرعا جهويا
 
911 wtc
911 wtc911 wtc
911 wtc
 
910 List5part2
910 List5part2910 List5part2
910 List5part2
 
91363 A
91363 A91363 A
91363 A
 
91年度電腦軟應丙級檢定試題
91年度電腦軟應丙級檢定試題 91年度電腦軟應丙級檢定試題
91年度電腦軟應丙級檢定試題
 
9 23 Hc Reform Presentation Mini
9 23 Hc Reform Presentation Mini9 23 Hc Reform Presentation Mini
9 23 Hc Reform Presentation Mini
 
9 12-2013-processus de veille et metiers en pénurie
9 12-2013-processus de veille et metiers en pénurie9 12-2013-processus de veille et metiers en pénurie
9 12-2013-processus de veille et metiers en pénurie
 

Similaire à 95 Theses: Part2

Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
guest9ca298
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing Integration
BatesHook
 
Cluetrain Manifesto
Cluetrain ManifestoCluetrain Manifesto
Cluetrain Manifesto
Randee Bato
 
The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14
oonaxzieoo
 

Similaire à 95 Theses: Part2 (20)

Vertsol Ppt1
Vertsol Ppt1Vertsol Ppt1
Vertsol Ppt1
 
Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
 
Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
 
Vertsol Ppt1
Vertsol Ppt1Vertsol Ppt1
Vertsol Ppt1
 
95 Theses1
95 Theses195 Theses1
95 Theses1
 
95 Theses 5 14
95 Theses 5 1495 Theses 5 14
95 Theses 5 14
 
Theses 8-14
Theses 8-14Theses 8-14
Theses 8-14
 
8 14
8 148 14
8 14
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing Integration
 
Cluetrain Manifesto
Cluetrain ManifestoCluetrain Manifesto
Cluetrain Manifesto
 
The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14
 
Chap5 14
Chap5 14Chap5 14
Chap5 14
 
Chap5 14
Chap5 14Chap5 14
Chap5 14
 
The Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media MarketingThe Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media Marketing
 
Introduction to Social Capital
Introduction to Social CapitalIntroduction to Social Capital
Introduction to Social Capital
 
Social Business, Culture and Branding
Social Business, Culture and BrandingSocial Business, Culture and Branding
Social Business, Culture and Branding
 
Hyper-Social Organization Canada Book Tour
Hyper-Social Organization Canada Book TourHyper-Social Organization Canada Book Tour
Hyper-Social Organization Canada Book Tour
 
95 Theses: Part8
95 Theses: Part895 Theses: Part8
95 Theses: Part8
 
Francois Gossieaux - International Forum on E 2.0
Francois Gossieaux - International Forum on E 2.0 Francois Gossieaux - International Forum on E 2.0
Francois Gossieaux - International Forum on E 2.0
 
Webinar: The Hyper-Social Organization
Webinar: The Hyper-Social OrganizationWebinar: The Hyper-Social Organization
Webinar: The Hyper-Social Organization
 

Dernier

1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Dernier (20)

Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 

95 Theses: Part2

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.